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E-Myth – “Why most small businesses don’t work & what to do about it”

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Virtual CFO | What Are Target Markets


Even though many entrepreneurs understand how important it is to have a business plan says virtual CFO. If they don’t know all the most important sections of a business plan. They might end up with an ineffective plan, or one that’s not going to help them grow the revenue of their business.

Therefore, business owners needs to ensure that they have the best business plan possible. So that they can increase the revenue of their business quickly. Virtual CFO says that entrepreneurs needs to take the advice of Benjamin Franklin, who says if you fail to plan, you are planning to fail.

Not only do business plans needs to specify cash flow projections and pricing as well as what’s product or service a business owner is selling. But it also needs to have a marketing plan. As well as an executive summary. By understanding these most important parts of a business plan. business owners can create one that will help them succeed.

Virtual CFO recommends that business owners start by figuring out who the target market of their business is. The reason why, is because the target market can impact the whole rest of the business plan. Therefore, but putting the work into this first. Means that business owners won’t have to redo any aspects of their business plan once they have figured it out.

However, many entrepreneurs do not know what to the target market for their business is. Or how to figure it out. Therefore, virtual CFO says that when business owners figure it out. They’re going to be able to use it to influence their marketing plan.

Robinson’s owners spend a lot of time figuring out who their ideal unlikely customers are since virtual CFO. The target market is the specific area that they are going to Market into those ideal and likely buyers. It’s very important that when business owners are figuring out their target market. That’s they take into consideration that they are going to have a very limited marketing budget when they first open the doors to their business.

That means, that it is often beneficial for a business owner to have the target market in the same geographical location as their business. This way, If entrepreneurs are planning on doing door-to-door marketing because they can’t afford any other form of advertising when they first start out. It’s going to be very effective to Market within their geographical location.

Also, as an entrepreneur starts to Market their business in the same geographical location as their business. As customers that have heard from the business owner drive around. They’re going to see the sign on the business. Reinforcing entrepreneur’s marketing.

Since business owners need to in front of their ideal and likely buyers an average of 4.3 times before they make their purchasing decision. This can be a smart way for business owners to increase the number of times clients see the messaging of the business. Minimizing the number of times that they have to contact them before they make a purchase.

Virtual CFO | What Are Target Markets

Target markets are so important says virtual CFO. That business owners needs to be outlining them in the executive summary of the business plan. In addition to the advertising section of their business plan. This way, business owners as well as anyone reading their executive summary of their business plan. We’ll know exactly who the target markets of the business is. And increasing their chances of growing the revenue of their business.

The reason why identifying the target market is so important. Is because this is how entrepreneurs are going to be able to identify their customers says virtual CFO. And when business owners don’t make plans for this. They can end up failing in business because they can’t find their customers.

In fact, industry Canada did a survey in order to find out what the most common reason for business failure in Canada was. What they discovered, was that 42% of all entrepreneurs ended up failing in business because they couldn’t find Customers.

When business owners keep this in mind, that most entrepreneurs in Canada failed because they weren’t able to find customers. Identifying their customers can be one of the most important things that they do.

One of the biggest mistakes that entrepreneurs make, is they try to Market to a much larger area than they should. The larger the area, the more expensive it’s going to be too consistently markets to that area to get a return on investment says virtual CFO.

Therefore, it’s far better for entrepreneurs to come up with a smaller area to Market to. And Market more consistently in order to generate the results that they need. When business owners have figured this out, it will help them become more likely to grow their business then if they either did not have a business plan. Or if they did not figure out their target market first.

Once they have identified who there ideal and likely customers are, and where they are going to look for them. Business owners need to include this in the executive summary says virtual CFO.

In order for business owners to help themselves grow, they might need to get financing from time to time. And when they go for this financing says virtual CFO. Those financiers, financial institutions and high-level investors. Are going to look at the executive summary, and likely nothing else.

This is why it’s incredibly important for entrepreneurs to include the target market of their business into the executive summary. So that they can show whoever needs to read their business plan. That they are planning for their business future. And that they are ready to increase their revenue.

This will make them less of a risk to loan money to says virtual CFO. And financial companies will tend to loan money more readily two businesses that have a well-thought-out marketing plan.

The sooner business owners can do this, the sooner they’re going to be able to grow the revenue, and overcome the high odds of failure.