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E-Myth – “Why most small businesses don’t work & what to do about it”

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Vancouver CPA says that people, customers, are generally buying in order to solve the problem. Make a point to approach the customer the first time. They may not know where to find you and it is always good to make a connection on your level.

An excellent way, and a cheap way with which to reach out to prospective buyers is hand-to-hand, networking, events, direct messages and social media, direct phone sales etc. Do not wait for the clients to come to you. You have to expect that they’re not be able to find you and you have to do your due diligence and you have to reach out to them.

As a small business, is starting out, says Vancouver CPA, we have certainly more time than money. These are excellent ways as all of these ways are either very cheap or free networking ways with which to find clients. You just have to do the legwork and reach out to the buyers and engage them.

Vancouver CPA encourages to go after smaller clients first. This will give you a chance to hone your skills and your business plan presentation to the smaller businesses first, education make mistakes. You don’t want to be making mistakes in front of the big conglomerates. If you make a connection and do a presentation with a small business at least you have some sort of cash flow coming. It’s sometimes far too hard to talk to people who make the decisions in big companies big conglomerates. Often times when you reach out to small businesses you will get the person who is make aching decisions that same day.

Don’t forget that once you do have the prospect to make an important for presentation. Make sure you get that appointment, it is paramount to making a sale. Even online appointments are a connection and definitely are recommended.

Once you make an appointment and are ready for a presentation, you must establish what your prospective clients needs are first. Find out what is in fact important to them. In order to learn more about them you may want to start with a little bit of an action about yourself, as that will often get them talking. I don’t what benefits to your product or service are important to them. You may in fact have 10 benefits to your product but may want to talk just about the two or three benefits that are most important to them.

Once you have the their needs in hand, then you can tailor your presentation and delivery of your product or services values. Make sure to emphasize on the little values as much as the big values.

One of the surefire ways to lose a sale and one of the things that people often miss is the very subtle yet super important aspect of asking for the sale. You actually have to make a proposal to the. Never assume that the customers not interested.

One of most surefire ways when entering into a presentation with a prospective buyer is to talk about the minimum viable product, says Vancouver CPA. If you in fact focus on the minimum viable product, and then they decide that they stop you and don’t immediately wanted, at least you save time. Then, if they say no, it you will have heard their objectives. With experience in presentations and understanding different clients hesitation on buying the product or service, you’ll understand how to overcome these objections. With more and more experience in understanding and hearing about the objections, you will be able to make incremental improvements to your presentations so that you will be able to mitigate shoot down a lot of the objections.

Often times one of the very first things you can do, says Vancouver CPA is always focus on the minimum viable product. Consider what is the least amount of time that they can actually start selling to clients. Is that in six months quest Mark is that in six years? Make sure that they understand what exactly the minimum viable product is.

Consider as well the least amount of capitals expenses, and the least amount of time and money that’s, out of your pockets.

You don’t understand all the variables yet of your new product and your new service, so you will need to continually improve your product and your business. Often times business owners think about it in exactly the wrong way. We always have to consider that our business and our product is influx and always changing. We have to improve our product as our clients are always improving as well.

Consider attaching all of your most pertinent information about your product or your service on a one sheet. This one sheet looks when the process to your product or your business, how it’s delivered, the benefits and value proposition of the product, etc. This will be your cheat sheet of sorts. As well, it won’t be more than one page so that you don’t have a lot to memorize and that you can refer to it very quickly and very easily.

The next most important document is in fact contract this is what were trying to sell. Establish what they are trying to purchase. Then of course says Vancouver CPA that you can walk to the sales process include what are you going to purchase, one of the terms, and what in fact they need.

Make sure that you are approaching the customer first in order to find leads on how to sell your business or product. Never overestimate the fact that they will be looking for you. You must do your due diligence and get on social media and get your name out there and your company’s name out there so that you will give your prospective clients little chance to say no and little opportunity for them to go to any other of your competition.