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E-Myth – “Why most small businesses don’t work & what to do about it”

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Outsourced Accounting Services | The Importance Of Generating Leads

Is is owners need to understand how vitally important generating leads is for their business says outsourced accounting services. It is so important, that without it, business owners stand a significant chance of failing in business. Industry Canada says that half of all Canadian entrepreneurs will fail by their fifth year in business, and 42% of them will fail because they are not able to find customers for their products or services. Therefore, once business owner has developed their product or service, and open the doors to their business, they should be concerning themselves first and foremost with generating leads that they can find customers to sell their product and service to.

How a business generates leads, does not make a big amount of difference once they have established, and have been generating leads for a long time. But it is very important that people look at the most effective ways of generating leads for cost-effective and time effective methods when they are brand-new in business says outsourced accounting services. One of the best and most effective ways that business owners can do this, is to create a Google my business or Google places listing. Not only is this completely free, but it is going to allow them to start appearing on page 1 of Google results, and the map section of the results page. But also, this is going to allow businesses to start generating Google reviews for their products and their services. This is completely free, and all other marketing activities that a business owner does is going to build on their ability to get to forty Google reviews. Therefore, this makes getting Google reviews one of the most vital things that any business owner is going to do to help them generate leads for their business.

The reason why it is very important to generate Google reviews for their business, is because 88% of all consumers look at Google reviews in order to make their purchasing decision. And when there is under forty reviews, it does not inspire confidence in customers. They look at under forty reviews as not valid reviews, likely coming from that businesses family and friends. While this might not be the case, business owners should address this suspicion, by getting to that minimum number of reviews. Studies have shown that at forty reviews or more, gives confidence to consumers, and they will become a like Lisa purchase from businesses that have forty reviews or more.

Business owners need to understand that once they get to forty, they cannot stop trying says outsourced accounting services. The Google analytics say that a business owner should add about one Google review every single month, in order to stay relevant, and help ensure those customers are seeing those results as valid. When there has been a long time in between reviews, customers start looking at the number suspiciously again.

Because of how important Google reviews are for inspire confidence in customers, businesses need to ensure that they have the minimum number before doing any other marketing activities. Anything else that they do could be wasted, when they drive a significant amount of traffic, but are unable to convert those leads into customers because they do not have enough Google reviews.

Outsourced Accounting Services | The Importance Of Generating Leads

Business owners need to understand that one of their most important activities outside of developing their product and service, and delivering great customer service is generating leads says outsourced accounting services. The reason why this is so important, is because they need to be able to find customers to sell their products and services to. One of the most common reasons for business failure in Canada is not being able to find enough customers. Therefore, business owners need to keep this in mind and understand how important it is to generate those leads in their business.

There is many things that business owners can do to generate leads, but outsourced accounting services recommends creating a marketing plan to put in their business plan that has the most important methods. Until a business owner becomes established and successful, they should look at doing these three most important activities, because it is going to allow them to increase their leads, most cost-effectively.

Once a business owner has achieved forty reviews at a minimum in their business, they can then focus on creating HTML content. The reason why this is important says outsourced accounting services, is because it is going to be how they can allow their website to rank higher up in Google search results. Therefore, business owners need to create content consistently and on a regular basis. They recommend that the best way to do this is to create YouTube videos about different aspects of their business. They can put it on YouTube, which is also the second largest search engine in the world. And then transcribe that video, and put the transcription as well as the video on their website. This way, they will get three different uses out of one video, and can be a very significant way that they add that important HTML content says outsourced accounting services. Business owners should aim for getting twelve videos up as quickly as they can, and then focus on getting one new video up every week. It does not have to be very professionally produced, business owners with a video camera on their phone, can do a great job. By making sure that the videos are about ten minutes long, business owners can get about a thousand words spoken, which is the minimum amount to be considered HTML content by Google.

When business owners can rank higher in the Google search results, they are going to be able to generate even more leads than ever before. This is why it is important that business owners get to forty Google reviews, and then start creating HTML content. They need to understand that it is more important to get it up quickly that it is to have it done perfectly. Therefore, business owners can implement these strategies in their business and start generating more leads than they ever had before.