Free consult & free copy of book

E-Myth – “Why most small businesses don’t work & what to do about it”

Contact Us


Most 5 star CPA Google reviews in Canada

Read Reviews

Chartered Professional Accountants E Myth

1 Fixed Monthly Fee - Planning | Accounting | Taxes | Consulting

Helping Canadian businesses beat the odds!

Outsourced Accounting Services | Creating Leads In A Business

Business owners should focus on creating leads in their business according to outsourced accounting services. In fact, not being able to find enough customers is one of the most common reasons for businesses to fail in Canada. Therefore, businesses who figure out how to generate leads in their business early on, will greatly increase their ability to succeed in business. However, business owners need to realize that generating leads is one thing, learning what to do once those leads come in to their business is a completely different skill set. Ultimately, a business owner needs to do both of these things in order to increase the revenue of their business.

One of the most important key performance indicator that a business owner can track to increase revenue is the number of leads that they are generating in their business. If they are not generating any, it stands to reason that a business owner will not be able to generate a lot of new revenue for their business. A business owner needs to look at how often their phones ringing, how many people are filling out online forms, sending emails and walking into their business off the street. By considering leads as opportunities, business owners typically need to look at how many opportunities they have at growing their business? Therefore, this should be one of the very first, and most important things that a business owner tracks.

Once a business owner is ready to start advertising, outsourced accounting services says that it is very important that they ensure that they have the right number of Google reviews in their business first. If a business owner does not have a minimum of forty reviews in their business, it may be negatively impacting how many leads are being generated in their business. The reason why, is because under forty reviews, potential customers might lack confidence in that business. Outsourced accounting services says that when businesses get over forty Google reviews, that is going to let customers know that these reviews are typically legitimate, and can help inspire confidence in the products and services. Under forty reviews, and it is often likely to be the business owners friends and family.

Once a business owner has at least forty Google reviews, then they can start putting time and effort into paid advertising methods. To pay for advertising before this point would be a waste, because it would result in any more leads for the business. Therefore, business owners should focus on getting to forty Google reviews, and only after that, should they start looking at how much money they should spend on Google AdWords. The reason why they should be using Google AdWords says outsourced accounting services, is because it is one of the most effective ways to generate leads for small businesses.

Outsourced Accounting Services | Creating Leads In A Business

Greeting leads should be considered one of the most important activities that a business owner does says outsourced accounting services. Without leads, business owners will be able to inspire people to purchase their products and services. Therefore, business owners need to focus on generating leads for their business. By not only keeping track of how many leads they have, but how those leads are being generated can help a business owner evaluate how effective their methods are, and if they need to tweak their methods or not.

One of the most important things for business owners to understand early on in their business says outsourced accounting services, is that while it should be one of their primary goals to generate leads, they will definitely underestimate how much it is going to cost them. Therefore, when they start spending money on Google AdWords, they need to be patient, and give it time to work. They also need to be consistent, because if they spend the amount of money that they need, but they only give it one week or one month, they will stop the effectiveness of the process and have to start from scratch. Therefore, business owners need to ensure that they are being consistent every week with their Google AdWords spend, and be patient enough to allow it to work.

One of the most important things to keep in mind when generating leads, is that the average consumer is going to need to see an ad four point three times before they are inspired to call that business. Therefore, business owners need to ensure that they are consistent with their marketing efforts, so that they can get enough leads to see their ad enough times to take action. If they stop the process partway through, they are going to minimize the number of people that get to see that ad the right number of times to be effective.

Something that can help business owners reduce the cost of generating lead is by creating what is called a no-brainer offer. This is a way that business owners going to make their ad looks so enticing, that it minimizes the number of times that a lead needs to see an ad before they take action. The better the offer is, the more effective it is going to be at generating leads. Outsourced accounting services says the best no-brainer offers are going to offer something for free. However, business owners should not be worried that it is going to devalue their product, especially if it is going to inspire people to pay them money to get it. Therefore, create an note their offer that into the ad that they use can help business owners generate leads much quicker for their business.

By being consistent on their advertising, and evaluating all of the different ways that lead to coming into the business can help an entrepreneur evaluate their lead generating activities. This way, if it is effective, they can do more of it and if it is not effective, they can stop doing it. However, business owners need to ensure that not only are they doing the right things, but they need to be evaluating how effective it is so they can ensure that they are doing the right things in their business to be able to grow.