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E-Myth – “Why most small businesses don’t work & what to do about it”

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Outsourced Accounting Service | Creating Leads For Success In Business

Even though business owners may not believe that lead generation should be one of the primary focuses, outsourced accounting services would disagree with that. And the reason why, is because 50% of all Canadian entrepreneurs go out of business by their fifth year. 42% of those failed businesses go on to say that the reason why their business failed was because they were unable to find enough customers for their product or service. Even though many people might draw the conclusion that there was simply not a market for the product or service that they were selling this is not true. If business owners were able to find a way to consistently create leads, and then learn how to follow up on those leads, they would be able to very easily find a market for their product or service and that would help them stay in business for longer.

One of the first things that business owners must be committed to, it is learning how to project leads, and then tracking every single lead that comes into their business. This is going to help ensure that business owners are evaluating all of the different ways that potential customers are finding them, so that they can either put more effort into what’s working, more efforts into it’s not working, or abandoning a message if it’s not working at all says outsourced accounting services. However, once a business owner gets into the habit of tracking all of the leads, this is just one piece of the puzzle because if they are not generating any leads in their business, it may be very hard to track.

What business owners need to do in order to start generating the leads that they need to get in order to track them is first focus on generating as many Google reviews as possible. The reason why this needs to be the number one priority says outsourced accounting services is because that’s how customers will find them. There was a study done that showed that 88% of all customers Googled a business when they were making a purchasing decision. Not only that, but the same study showed that Google reviews actually influenced that customers buying decision. It seems that under 40 Google reviews, and consumers lack confidence in the business. They might think that under 40 reviews they are not true reviews, coming from friends or family instead of satisfied customers. Therefore, business owners need to focus on getting as many Google reviews as possible so that they can end up Landing as many people so are doing their research on Google.

Learning how to get Google reviews is all about business owners being very diligent and learning how to ask every customer to give one. There’s a script that they can come up with, that as long as they and their staff are using consistently, they can ensure that they are going to get as many Google reviews as possible. The trick is to ask everyone all the time. By doing this, business owners will be able to generate that magic number of 40 that they need to start Landing even more Leeds than ever before.

Outsourced Accounting Service | Creating Leads For Success In Business

Business owners might not realize that generating leads is something that they’re going to have to work hard at says outsourced accounting services. Many business owners believe that simply by creating a website is all they have to do to start landing on the front page of Google, and start generating business. In fact, learning how to generate leads is a completely different scenario than creating a website. And wants business owners do this, they will be able to create leads for the lifetime of their business.

Business owners can start generating Google reviews even without a website if they go and get a Google my business page or a Google Places listing. Outsourced accounting services says that this is completely free, and not only will it allow businesses to start generating Google reviews, it’s going to start and labelling them to appear on page 1 of Google as well. How this works, is in the Map listing. Therefore when customers are Googling that type of business, or that product or service, they’re going to see a map listing come up with all the businesses that provide that service being represented on the map. This is very important, because business owners can start generating results for their business without creating a website at all. This is why it’s very important to have 40 Google reviews however, if customers to see all of these businesses all at the same time, they may simply click on the one that has the most Google reviews which is why business owners needs to focus on generating them.

However, outsourced accounting services says that when business owners actually do succeed in getting a minimum of 40 reviews, they can focus on the next step in their marketing initiatives. In fact, business owners should get 40 Google reviews before doing any other marketing method. The reason why, is because if they pour time or money into other marketing efforts first, customers will simply see that they don’t have a minimum of 40 reviews and will take their business elsewhere. Rendering this I completely wasted effort and wasted money.

The second thing that they should do is create unique content for the website. Google will consider pages that have more HTML content as more relevant to the people doing a search. Therefore, the more pages of a thousand words or more that a business has, the more likely Google Wallet rank them higher. Business owners can focus on creating content and number of ways including at creating videos and then transcribing that video.

When business owners are aware of all the different ways that they can Market their business, especially once they have reached 40 Google reviews, they will find that they are able to find more customers than ever before, and learn how to sell their product efficiently and effectively.