Edmonton CPA | Understanding How to Get Google Reviews
If business owners do not understand how important getting Google reviews is for their business says Edmonton CPA. They may not put the required effort into it. Or stop before they get to the minimum threshold.
That is why it is very important for business owners to understand all the things that to getting Google reviews can do for their business.
And help them overcome the number one reason for business failure in Canada. Which is not being able to find enough customers to buy their products and services.
One of the first reasons why business owners need to get Google reviews as early as they can in their business. Is because it can help them rank higher in Google search engine results.
The reason how this works, is the more Google reviews a business has. The more the Google analytics will consider the entrepreneurs business as relevant to searches.
And increase its ranking on the organic search results. When people are searching for that particular type of business, or the products and services that the business sells.
The more Google reviews a business has, and the higher they can potentially rank on Google search results. However, Edmonton CPA says it is not just getting to that minimum number and then stopping.
Business owners need to get the minimum number of Google reviews which is forty. As quickly as possible, and then continue to add reviews consistently.
If they do not continue adding Google reviews, Google analytics will consider their relevancy less. And start ranking them lower down the page.
So business owners should aim for getting forty Google reviews in their business. And then add more reviews approximately one every month at a minimum.
In order to do this consistently however. Business owners need to strategy. And something that they can implement with themselves, and their staff in the business.
They recommend having a script that everyone can use. That asks each customer for Google review at the end of their experience with the company.
That way, they can ensure that the customer is being asked at least once. But then having a follow-up system, because not every customer is going to give a review as soon as they are asked.
Another system that business owners can use. Is offering a slight discount to customers. Who will leave a Google review immediately. Especially since customers love getting a discount on their products and services.
By implementing these strategies, business owners can create an environment. Where they are not just at generating the minimum number of reviews needed says Edmonton CPA.
But creating an environment that focuses on Google reviews, and ensuring that the customer experience is always fantastic. By doing that, business owners are focusing on customers, which will help them succeed.
Sooner business owners can implement this strategy in their business. The sooner they are going to be able to rank higher in the Google search engine results.
And be found by even more customers, and that is one of the ways how Google reviews can help entrepreneurs find customers. And overcome the number one reason why businesses fail in Canada.
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Many business owners make an appointment with their Edmonton CPA. Thinking that out-of-control expenses are the reason why there having financial difficulties. Only to be told that their problem is a lack of revenue.
This is very common in fact, with 42% of all failed entrepreneurs. Saying the reason why they failed was because they were unable to find enough customers to sell their products and services to.
While some entrepreneurs have this problem. Because they thought it was going to be much easier to find customers in their business then ended up being. And did not have a marketing or advertising strategy at all.
And other business owners simply struggled with their marketing and advertising initiatives. And they were not as effective as they thought they might be. Or, they were inconsistent.
However, Edmonton CPA says getting Google reviews can help entrepreneurs who are struggling with their advertising and marketing. Because it can make any marketing initiatives more effective.
The reason why, is because 88% of customers who make purchases. First looked that business up and saw their Google reviews. And those Google reviews influenced their purchasing decision.
Therefore, by generating as many Google reviews as possible. As early as possible. Can help convert all of those customers who are doing a Google search for that type of business.
To encourage them to use that business because of their positive number of Google reviews. However, businesses need to know what that minimum number is. So that they can get to it as quickly as possible.
They need to get forty Google reviews as quickly as they can other business. Because that is the number in which customers have a lot of confidence in the business that they are looking at online.
Underneath forty, many customers look on that business. As though they are not very good at what they do. Or that those Google reviews were easy to be generated by friends and family of the business.
However, once a business reaches more than forty reviews. Customers tend to accept those reviews as real. And coming from customers who are happy with the business and their products and services.
Even businesses that generate leads by word of mouth alone. Can benefit from this Google review strategy. Because no matter how clients are finding them.
88% of customers will do a search on Google. Before making a purchasing decision. And if that business does not have enough Google reviews. They may decide to go elsewhere. Even if it was a word-of-mouth referral.
In fact, Edmonton CPA would recommend entrepreneurs utilize this marketing strategy first. Even before paying money for website. For a number of different reasons.
First of all, the website is likely going to cost a lot of money. Business owners will have very little money to spend when they first start their business. So this can help them save money.
But also, because sitting up Google my business page is absolutely free. It can give business owners and online presence, ability to get Google reviews. And start ranking in search engine results.
They would not be able to accomplish for the website alone. Because even though many business owners think that website will automatically make customers find them. This is not true.