Ranking Higher in Google Search Results | Edmonton CPA
It is very important for businesses to do everything that they can says Edmonton CPA. That will help them rank higher in Google search results. The reason why, is so that they can be found by more customers.
In fact, since Google is the world’s largest search engine. Or people search on this website for products and services when they are ready to purchase them. In any other website in the world.
Being found on Google is incredibly important. And if businesses are not on the first page says Edmonton CPA. They may as well not even exist. Because customers will not look passed the first page.
Therefore, learning what business owners need to do. In order to get on the first page of Google is very important to their business. In fact, it is so important that it can help them overcome common business obstacle.
According to industry Canada, not only are 50% of Canadian small businesses failing within five years. But the number one reason why these small businesses are failing.
Is because they are unable to find customers to sell their products and services to. Making up 42% of all failed entrepreneurs. Therefore, being found on Google search results.
Can help businesses find more customers, which can help them increase the revenue and stay in business longer. This is why creating a Google my business page, or Google places listing so important.
Because this alone can help businesses get on the first page of Google. Where they will show up when they have a Google my business page. Is in the map listings on the first page.
Underneath the Google AdWords, and above the organic search results. This will allow customers to find them, as well as visit their Google my business page.
Which will give them an address, phone number and business hours. As well as see pictures in the business. And the will list of their products and services.
This is often more beneficial initially for business. Then paying for an expensive website. That is not necessarily going to help them get found by any customers at all.
Many business owners make the assumption. That having a website means they are automatically going to be found by Google search engine. This is not the case. This is why it is beneficial to have a Google places listing.
Another benefit of having a Google my business page. Is that it is going to allow an entrepreneur to start generating Google reviews for their business.
And this is beneficial for multiple reasons. First, once an entrepreneur reaches a minimum threshold of forty reviews. They will start ranking higher in Google’s organic search results. Because they will be seen as having relevant content.
But also, it will help the customers that do see them online. Start to buy the products and services. Because 88% of all customers look at Google reviews. And use them to influence their purchasing decision.
When a business gets to forty Google reviews. Customers will look favourably on that, having confidence to buy their products and services.
The sooner on entrepreneur can get to forty Google reviews, the better. Which is why Edmonton CPA recommends entrepreneurs set up their Google my business page. As one of the first things they do when they open the doors to their business.
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Many entrepreneur’s struggle for the doors to their business according to Edmonton CPA. With 42% of all businesses failing because they are unable to find customers by their products and services.
This could be because they are not marketing their business at all. While there marketing their business, but not in an effective or efficient manner. And as a result, are not selling enough products and services.
This is why generating Google reviews for their business. Is an extremely important task. Because it can help them not only be found by more customers. But help those customers want to buy their products and services.
And while Google is the largest search engine in the world. Which is where majority of customers who are looking to purchase products and services go. To find businesses to buy those products and services from.
Many people believe that having Facebook or yelp reviews are just as beneficial. And that they do not need to worry about getting Google reviews if they have these other reviews for their business.
However, while Facebook and yelp reviews are not detrimental to a business. Edmonton CPA says they are not the same, and a business should get Google reviews in addition to Facebook and yelp reviews.
The reason why, is because since most customers will go onto Google in order to find businesses and not go to yelp or Facebook in order to find businesses to purchase products and services from.
The yelp and Facebook reviews are not going to work to convert people into paying customers. Especially when they are doing a search for businesses online.
Another reason why Google reviews are beneficial. Is because they can help a business rank higher in Google organic search results. Each means more people will be able to see them and they do a search.
Facebook and yelp will not help a business rank higher in the Google search engine results. The matter how many they have. Which is why they are not nearly as beneficial for businesses to have.
Some businesses also think that they do not need Google reviews. Simply because they do business exclusively through word-of-mouth referrals. And do not need reviews to convert customers.
However, Edmonton CPA says it does not matter how a customer finds a business. Whether it is online, through flyer or even word-of-mouth. They will research that company before they purchase from its.
And if they do not have a minimum number of Google reviews in their business. Customers are less likely to purchase from them. Even if they heard about the company through word-of-mouth.
Therefore, Google reviews not only can help convert people into customers. But it can help a business be seen by more potential customers. Which is why they are so beneficial.
One of the first things that business owners should do when they first start their business. Is get a Google my business page.
And then come up with a strategy on how they are going to get as many Google reviews as possible. To help them succeed in business.