Edmonton Business Consultant | When Does A Business Need A Website
One of the most important things that businesses can do after the open their business says Edmonton business consultant is creating a dynamic online presence. Often, business owners think that that means creating a great website or developing social media. And while websites are important and so is social media, there is one thing that they can do that is the most important step in having a great online presence. Businesses need to create a Google my business page. It can be done faster and more inexpensive than creating a website. But most importantly, what this will allow businesses to do is be searchable by Google and be able to generate Google reviews.
Generating Google reviews is extremely important for several reasons says 10 digital marketing. Not only do 88% of the potential customers look at Google reviews before making their purchasing decision, they will make a negative decision about businesses that have fewer than 40 reviews. Simply in order to get customers, businesses should have a Google my business page and start generating reviews on them. The other reason why getting Google reviews is so important says Edmonton businesses consultant, is that they will need to those Google reviews when they are ready to create a website. Thereís four main aspects of how Google ranks websites in their search results, and one of the first ways they do that is through the most five-star Google reviews Itís entirely possible says Edmonton business consultant that a business that has absolutely no website but 40 five-star reviews will be able to outperform in the search results a business that has a great website and no Google reviews.
Itís extremely important in search engine ranking as well as consumer purchase decisions to have many five-star Google reviews says Edmonton business consultant, so this should automatically be a business ownerís first goal. Even before they have a website they need to try to get to a minimum number of 40 reviews. The reason why 40 reviews is so important says Edmontons business consultant is because 40 is the number in which businesses appear to be experts in what they do. Any less than 40, and consumers are less likely to take those reviews seriously.
Many business owners think that they will be able to buy their way to the top of a Google search, and while they can use Google ads to get to the top of the search results says Edmonton businesses consultant. If they donít have enough Google reviews, consumers are still going to make their decision based on that number. Business owners strategies need to be around getting up to 40 five-star Google reviews as quickly as they can and then staying there and getting more.
Once a business owner gets to 40 Google reviews, they have a lot more options of what their next steps should be in online marketing. Should they create a website, should they by Google ads, thereís many options says Edmonton best business consultant, once they have made to that magic Google review number.
One of the most important online strategies that comes to marketing businesses is generating Google reviews says Edmonton top business consultant. This is even more important than creating a great website. The reason for that is just by having a website, doesnít mean anybody is going to be able to see that the website. When a business gets to the top of Google ranking, itís important that they also have those Google reviews. The reason for that is most consumers make their purchasing decision around how many five-star reviews they have. They can generate a lot of interest online, on their website, but if they donít have the Google reviews, that is wasting their money.
How businesses can get to the top of Google search results, or by for important ways, the top ways are by having the most Google reviews, and having the most HTML content. When businesses are ready to have their own website, it should be because they have generated enough reviews and enough content in order to be able to be ranks high enough Google search results to get on the first page. If they donít end up on the first page of Google search results is Edmonton business consultant, then the money that they are spending on the website is almost wasted. The reason for that is if they are not on the first page of Google, customers will not find them. Nobody searches past page 1 of what theyíre looking for.
The number of Google reviews they have can only be achieved authentically, but they will be able to affect company words they have on their website. The more words they can create, the higher they will be able to be ranked on Google. They should easily be able to generate over thousand words for each of these typical pages online, the homepage, on their team page, on their services page, whiteness page, their contact page, as well as a content page. Through these six pages business owner should be able to generate 6000 words.
To generate more can ensure even higher Google ranking. The easiest way that they can do that is by creating videos. Edmonton business consultant says the reason behind using videos to increase were content is because itís much easier to speak thousand words than it is to type them. Business owners can make videos, then transcribed them and put them on their website. For each 10 minute video they create, they should be able to generate a thousand words of content. The more videos they create, the more content they can curate for their website to increase the Google ranking says Edmonton business consultant.
The most important thing that a business owner can do before creating a website is to ensure that they have a Google my business page and start generating Google reviews, so that when they are ready to create their website they are going to be able to rank higher on Google due to those reviews and the content they have generated.