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E-Myth – “Why most small businesses don’t work & what to do about it”

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Companies need to create an identity for themselves and the Edmonton business consultant these identities are called branding. Branding is the business identity that it identifies with. Having a solid branding creates trust for your customers. Gaining customers trust will give you a more stable business. They are tend to come back for your products and services. However creating a solid foundation for your branding takes a considerable amount of time, effort and resources. Most small businesses inspired to become as big as these companies what they don’t realize the work comes ahead.

People are afraid of the unknown. It is human nature for us to find comfort in what’s familiar. The familiarity gives us a sense of safety and trust. This goes the same with business according to our Edmonton business consultant. This is one factor to why it’s important to build customer trust through branding. Picture this, what if you need supplies for the weekend trip. There is a giant blue store in the distance which is a Walmart and right across a the local grocery store. Walmart is a well-known across America and people expect certain consistency between each store. The local grocery store on the other hand, you wouldn’t know what kind of service and type of products they will be carrying.

As the Edmonton business consultant for Spurrell and Associates chartered professional accountants we are dedicated in our mission to helping small businesses. Our firm consist of like-minded people who are passionate about the success of small businesses. Our mission is to help them beat the odds of business. The odds are against them considering half of small Canadian businesses fail within the first five years. We are dedicated to help decrease these odds by giving first time clients free consultation from our firm. It will also receive a free copy of the best-selling business book “e- myth”by Michael Gerber. If you wish to know more about our program please contact us at or 780-665-4949.

In order to create a solid brand for your company, a human element is be present in the business for customers to relate to. Important to have a phase your business specially if you’re a small company. Most of the pages in the websites won’t even get any traction. The team page and the about page gets the most traction in a website. People want to see her face behind the business. They want to know is behind the products and services that was just presented and provided to them.

Even big corporations use famous celebrities to be to face of certain products and services. Small businesses on the other hand cannot afford celebrities to be to face the company. CEOs usually takes the role as the face of the business. This is especially important for small businesses. This gives her face to the company thus giving potential customers a human element to relate to. The importance of relatability to a business cannot be underestimated.

Edmonton business consultant | trustworthy companies

Branding strategies is important for modern day business and as the Edmonton business consultant we are willing to discuss a way to create an effective branding strategy. Small businesses aspire to become as big as Microsoft for Apple one day. This is a lofty goal requiring a great deal of resources, effort and dedication. Firstly the company of this calibre needs a solid branding identity. Almost everyone nowadays knows what or who Microsoft is. They are a technological giant in today’s age. They own the most popular operating system called Windows. They have also recently gotten into the gaming industry and computer devices manufacturing. However making a brand that is prominent takes decades of effort and dedication.

Microsoft never started big, no company ever guys as the Edmonton business consultant we will tell you the story of Microsoft. Bill Gates started the company in his garage. If you are shopping for an operating system for your computer back in the day, you wouldn’t go into someone’s garage. However after years of dedication, Windows became the most popular operating system in the mid-90s. They owned the majority of the market and created one of the most reliable, flexible and easy to use operating system. This still holds true today. Windows still the most popular operating system in the present day. Microsoft has created a solid brand for itself.

Small business owners will find it tough to compete with bigger companies. Bigger companies tend to have stronger brand identity over smaller ones. People like the comfort in staying with the familiar. On the other hand, they do not like the unknown. An example would be having an established fast food chain compete with a small diner. As the Edmonton business consultant we know that most people will go for the more consistent and familiar experience of an established fast food chain over the uncertainty small diner. Fast for change will have consistent many new and often times taste across all of its branches. You would have to take a gamble for small diner whether if you get a good experience or not.

Our firm is dedicated to helping out small businesses. Spurrell and Associates chartered professional accountants has a mission to reduce the odds of failure for small businesses. Our team is made up of like-minded people who are inspired and dedicated to our goal. The odds of failure for small businesses is 50% and 42% of this failure is because of the inability to attract customers. However we have created a free consultation program to help out new business. Register now and you will get a free consultation service for the first month. You will also get a free copy of the best-selling business book “e-myth” by Michael Gerber. If you wish to know more about our free consultation program please contact us via email at or call us at 780-665-4949.

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