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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Business Consultant | Using Corporate Values To Attract Employees

One inevitability of business according to Edmonton business consultant, is that as long as a business needs employees to work in their company, they are going to need to look for more employees. The reason for this, is because no matter how great an employee is, or how great working for a business is, employees are always going to leave the businesses that they work for. The average millennial currently only work 2.3 years on average for employers. The reasons that employees may leave organizations include getting sick, moving cities, or even retiring. There are many reasons why an employee may leave a company, and when they do is going to be when the timing is best for them. Business owners need to accept this, and do what they can in order to minimize the effect that an employee leaving has on their business.

More important than filling that spot quickly, Edmonton business consultant says it is even more important that the business owner finds the right person for their business. It often takes a long time and meeting a lot of people in order to find the one that is going to be the best fit in their company, and because of this, business owners need to never stop looking for great employees. Often, entrepreneurs fill all of their spots in business and stop looking. However, if they do this then they end up increasing the amount of time between when an employee leaves their business when they can hire someone else. By always looking for great staff members, business owners can minimize the amount of time between when they need to find someone and when they can hire someone. By doing this, business owners can eliminate hiring the wrong person in order to just fill a spot.

Another way that business owners can avoid feeling pressured the higher the wrong person in order to have that spot filled, is to ensure that they are proactive in their business, and have more than one employee able to do every single task in the business. This way, no matter what employee leaves, another employee is ready to take on that task for as long as it is necessary to find the right person.

One of the most important things that entrepreneurs can do when they are finding new employees, is to be communicating their corporate values early on in the interview process. Edmonton business consultant says that this is extremely important because employees want to work for organizations that align with their own values. By communicating this early on, business owners can be assured that they are having the right people want to apply for the job, while the people that do not hold those same values true, will avoid applying. This may, a business owner can ensure that the only people for applying for the job believe in the mission and vision of the company which is an important step to ensuring that the right people get hired..

Business owners need to understand that having the wrong people in their business can be even more costly than it is to have to replace them says Edmonton business consultant. In fact, Jim Collins said it best when he says, ìletting the wrong people hang around is unfair to all the right people, as they inevitably find themselves compensating for the inadequacies of the wrong people. Worse, he can drive away from the best people. Strong performers are intrinsically motivated by performance, and when they see their efforts impeded by carrying extra weight, they eventually become frustrated.î It is extremely important that business owners are working to have the best people in their business, rather than trying to keep anyone that they can.

Edmonton business consultant says a great way that business owners can ensure that they are always attracting the right people in their business, is to write out there corporate values early on in their business. Not only is it important to have corporate values, but business owners should be aware that they need to write it in a way that it should not appeal to everyone. They are not a politician. This way, people that cannot identify and share the same values are drawn to the business, while the people who do not share those same values often decide it is not the right fit themselves and choose not to apply. This way, business owners can be more certain that the people who are applying for the job share the values.

The reason why it is so important to ensure that potential employees share the same views as the mission and vision of the business is that that is often a more important factor of an employee wanting to work for the company then salary and wages can be. Edmonton business consultant says that people tend to want to work for organizations that have values that align with their own. An example of this is when people happily work for free for volunteer organizations, simply because they believe and what the organization stands for. Businesses often have a greater chance of retaining employees, by regularly communicating those values to their employees, because people feel more emotionally attached to businesses when they share the same goals.

Once entrepreneurs have staff members, they should implement regular and periodic reviews in order to ensure that there have regular conversations with their staff. This way, they can congratulate hard work and reward good behavior as soon as they identify it, as well as address struggles that employees might be having in order to correct them. By doing this, entrepreneurs allow reviews to be expected and a normal part of the business rather than indicative of issues.

By doing this, business owners can be certain that they are consistent in attracting the right people to their business, that are going to hold the same values and feel connected to the business.