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Edmonton Business Consultant | So You Do Not Underestimate Brand Value?

Edmonton business consultant | creating brand value

If your small business requires business coaching, effective marketing strategies and professional consultation please contact Spurrell and Associates chartered professional accountants, our Edmonton business consultant will be happy to provide the services for you. Our firm is dedicated to helping small businesses beat the odds. Our team consist like-minded individuals who have the same passion about our goals. It’s important to know that 50% of Canadian businesses do not last for more than five years in order to notice stakes. According to 42% of business owners, the lack of clients killed their business. To prevent this from happening re-created one month free consultation for new clients. They will also receive a free copy of “e-myth” Michael Gerber’s best-selling business book. If you wish to know more about our free consultation program contact us at 780-665-494 or email us at

Consistent client intake is important for any business. As the Edmonton business consultant it’s our job to discuss how marketing and branding effects your client generation. Branding and marketing serves the same purpose. It’s to generate clients for your business. However these two are extremely different. Branding is the company’s identity and how people perceive them. Marketing on the other hand is the act of advertising. These two are designed to generate clients but very different in definition. Today we will talk about branding as a whole.

One of the most important aspect branding is trust and reliability according to our Edmonton business consultant. Creating a brand around trust and reliability will often generate a lot of clients. Customers look for trustworthy companies and reliable products, they don’t want to spend money on the wrong business. Your brand identity plays a big part in relaying this message. Brand identity doesn’t just pop out of thin air. It takes time to build a brand and it’s important to note that it’s not an overnight project. If you haven’t noticed, big companies have been around for at least a few decades. They had this time to build a brand around reliability and trust. Since people keep coming back to them this must be true.

It is impossible fur small businesses to compete with larger brands. People are programmed to find comfort in the familiar and stay away from the unknown. This mentality plays a big part in branding. Big companies usually have a well-established and loved brand. Sometimes they are even known by people who don’t own their products. Small business on the other hand do not have a strong brand value yet. Consumers would have to gamble whether small business would provide good service or not. An example of this would be for the food industry. If you need a quick bite to eat would you rather go to a local diner or an established fast food chain. Fast food chains are consistent in quality and feel. While a local diner is a gamble whether they have good food or not. This is the power of good branding.

Edmonton business consultant | do not underestimate brand value

At Spurrell and Associates chartered professional accountants we employ like-minded Edmonton business consultant. Our team is dedicated to helping out small businesses to beat the odds. Our firm’s mission and goals is to help decrease the odds of business failure. Statistics have shown, 50% of Canadian small businesses fail within the first five years in the most common reason for this failure is due to the lack of clients. To help out new businesses we have a one month free trial to our consultation service. On top of that they will also receive a free copy of Michael Gerber’s best-selling business book called “e-myth.” If you can find more information if you contact us at or 780-665-4949.

Big corporations like Microsoft, Amazon and Apple knows the importance of having a good and positive brand. They have created loyal fan base that will keep coming back for their products. Branding is an essential part of marketing. They go hand-in-hand since they serve the same purpose of generating clients. However day are vastly different in definition. Branding is your company’s identity. This is used by potential clients whether they would conduct business with the company if the branding is trustworthy and positive. Marketing on the other hand is the act of advertising a product or service. Branding is known to be extremely time-consuming and resource intensive. Big corporations are usually decades old and they had the time to build their brand identity.

Well-established businesses did not start off big. Just like all businesses, they had to start from the bottom and then worked their way up. However as the Edmonton business consultant we know that some business owners think that branding is just your logo, marketing materials or the general colors. This is part of branding however your general identity should be derived from positive traits such as being reliable and trustworthy.

One of the few ways to create a positive brand value is to associate the human element to your company. This can be typically done by
attaching her face to the company. This branding strategy is so effective that even established businesses still use this up to this day. You can see them hiring famous people to advertise their products. This causes consumers to relate their products to status and wealth. Small business owners on the other hand do not have the necessary resources to hire expensive celebrities. And as the Edmonton business consultant one in the way that all businesses can have a human element to the company is have the CEO will be to face of the business.

If you find this article informative can find more out our website at There are more educational articles that will help all business owners to succeed. Don’t forget to leave a review if you like our services please contact us if you have more questions. You can find our email at or if you wish to call us our phone number is 780-665-4949