Edmonton Business Consultant | Only Sell What You’re Sold On
Emotion is a part of it. You know, people are, they buy from companies that they feel that they connect with. I mean, there’s a reason why companies, uh, you know, donate a certain percentage to charity on transactions is because that emotional component is, is significant in the buying decision. For sure.
Yeah. I can see why I can be, because it’s not,
hi, thanks for tuning in for another episode of ask for spurl CPA. Today we’re talking about on Edmonton business consultant only. So what you’re sold on. Again, Edmonton business consultant only sell what you’re sold on. I Have Zach from our Edmonton Business Consultant office here today. Zach, thanks for, for, uh, for, for joining us here. No problem. So Zach, how’s the CPA program going for you? It’s gone. Yup. Girl. Cool. Okay. Yeah. When’s the, when’s the test? The first test on July 4th. July 4th. So a yeah. You have the in class session yet or I’ve had both of them. Yeah. Cool. So you’re ready? Oh, we’ll see. You’ll get there. You’ll get there. Okay. So the court that I have today, Gary Vaynerchuk quote, you know, we’re talking about only sell what you’re sold on. And Gary Vaynerchuk says that even the dullest introvert has possessed when they’re talking about something he or she is passionate about.
And the statistic that we have here, we throughout, you know, almost all the time here is up 50% of all skinny and small business. We go out of business in the first five years and 42% of these failing businesses will list the lack of customers is one of the primary reasons for their failure making lack of customers. The most common reason for business failure. Um, and the story that we have here are people start businesses where they’re selling something that they are not truly passionate about and they struggle to generate enough revenue. So Zack, what are the questions that these business owners should be asking? Uh, well, the main one that comes to mind is do customers buy with emotion and logic? They, yeah, they, they buy with a combination of both really. So, Edmonton Business Consultant, and it really important that they do buy with a combination of both of them.
You think about logic, this is pretty easy. You know, they’re looking at the, the quality and the features and the price and the timing, you know, that is the logic in the v two but they always buy with emotion as well. Emotion is a part of it, you know, people or they buy from companies that they feel that they connect with. I mean there’s a reason why companies, uh, you know, donate a certain percentage to charity on transactions is because that emotional component is, is significant in the buying decision for sure. Yeah. So with that, so do entrepreneurs usually or prioritize logic one with regards to sales presentations? Yeah, I think entrepreneurs are naturally predisposed to favor the logic. So, you know, we have the 5% of the population who they’re entrepreneurs, right? And they assume that the 95% of the population thinks exactly like them.
And that’s not the case. I think entrepreneurs are wired slightly differently and they think that it is all comes down to logic every single time. So I think most entrepreneurs, they’re actually over prioritizing how much the logic goes into that and, and under prioritizing are completely ignoring the fact that, you know, customers will make, you know, some of the decisions based on a, on an emotional feeling. Yeah. So is it difficult to connect with customers emotionally if you’re not sold on the product that you’re trying to sell? Yeah, I think for sure it is very difficult. I mean, if you’re not sold on it yourself and you’re trying to get someone else to become emotionally connected with the product or service, um, it’s almost an impossible task. You know, you really have to, you know, you can only convey that, that feeling if you actually have the connection to the product or service for yourself.
So you can really only don’t sell what you’re sold on as the title of the video. Yes, exactly. So if you can, if you can’t connect with customers emotionally, will you be selling commodity though? Yeah. Then it turns out like it’s just the, it’s just a commodity, you know, it’s just a kilogram of sugar. It’s just the, uh, pound the sand. Um, you know, you really are now you’re just selling a commodity, uh, and the ability to add any value or demonstrate that you add value as opposed to any one of the competitors that you have is a difficult, yeah. So it was priced Germany the only way to compete when selling and commodity. Yeah. So now you’re selling a commodity and the only way to sell that thing is to sell it cheaper than everyone else. So if, if you’re, if you’ve, you know, commoditize your, your Edmonton Business Consultant product or service, that’s not a good thing.
That means the only way you can’t demonstrate any additional value. So you’re probably just selling at dawn price at that point, was selling on price. Is it sustainable longterm? Usually it’s not sustainable longterm. Usually selling on price. If prices be your Edmonton Business Consultant only differentiator. If you know what I am able to add any additional value, usually someone with deeper pockets or some sort of advantage on supply chain eventually will come in and knock you out. So usually it’s not a longterm strategy, especially for small businesses that don’t have those deep pockets. Okay. And construct and for excellence. Make even boring products and extra ordinary. Yeah. So a lot of entrepreneurs we’re selling something that maybe it, maybe it’s a little bit boring, you know what I mean? Maybe you’re a plumber and you’re selling air conditioner units and that, you know, doesn’t seem exciting. You’re not selling Ferrari’s here.
We’re not selling a a million dollar homes. You’re selling air conditioner units. But um, you know, if you can strive for the excellence in installing that air conditioner unit and you’re providing the, the uh, you know, the type of unit that you can program from your phone and it’s going to be able to keep your family comfortable all hours of the day while at the same time, you know, it’s going to be able to, um, you know, reduce your energy bills because you can set it on an efficient schedule and you’re going to make the customer convenience. They know maximum when you come into install it, you’re going to install it at a time that’s convenient for them and you’re not going to disrupt the operation of their home. You know, that sort of striving for excellence in it. Otherwise, what might seem like a commodity, you know, that’s what seems that ordinary product, it can become extraordinary. So it doesn’t have to be, you know, this extravagant product, you know, to get it to extraordinary. It’s that striving for excellence in it that can make that otherwise boring product seem extraordinary.
Yeah. I guess why would it be okay to be completely sold on your minimal viable product?
Yeah, so it might sound a little bit because we talked about, you know, you need to get to your minimal viable product and start selling that because that’s, you know, that’ll provide immediate cashflow and allow you to develop a better product to, um, so you might be starting out as an entrepreneur and you’re selling your minimal viable product as not where you wanted to get. And that’s okay. You can still be sold on your minimal viable product because you can still say, hey, in your own mind, you know, I eventually, I want to get to hear some that, but that minimal viable product, it’s solving a real issue. So it doesn’t have to be, you know, the Peush scope of what your, your ultimate dream product offering is. Even your minimal viable product is solving a very important problem and you need to get behind that so it don’t, don’t think about the, the problems that you’re not solving yet, uh, because you haven’t developed out your product and service, you just think about that minimal viable product. It’s solving a very important problem. And that in itself can be extraordinary as well, if done with. Excellent.
Yeah. Is it okay to promote solely your Edmonton Business Consultant work ethic when, uh, with regards to your product?
It is. Yeah. So a lot of times if your, you know, a, a newer business starting out, the value that they’re getting is they’re getting you, if they go to your competitors, they’re not getting you there getting the same air conditioner unit, but they’re not giving you, they’re not getting the guy who’s going to call them back a year after to make sure everything’s still working. You know, they’re not going to get the guy who’s, uh, uh, you know, they’re able to answer his phone and take the service call, uh, later at night. It is something, it stops going. So it’s okay to promote that work ethic because as a small business, sometimes that’s all you have initially starting out because you have it, you know, really refined your systems and develop that team who can support you. So sometimes you’re, you’re promoting yourself and that work ethic that you bring to that a product or services, you know, it’s basically, you know, hey, if you go with the other guy, uh, sure, maybe they are $100 cheaper, but if you go with us, you get me. And that’s sometimes all it takes really if they like you. So yeah. You mentioned sold on your Edmonton Business Consultant product will personal use, so that product demonstrate how you’re personally sold on it?
Yeah. Yeah. So it’s a little easier to sell. You know, it’s like going to the car dealership and the guy at Ford is trying to sell you a four, but he’s, uh, he’s driving a Chevy. Um, so you, you don’t want to be that guy if you have that personal use, um, that’s one thing that can really demonstrate that you’re solving the product. You know, that’s the way I do it too. This is the way I, uh, this is the AC unit that I have in my home or I have a similar one. Right. Um, you know, that personal use of the product is, is a huge way to demonstrate that a year actually sold on it as well. Okay. And I think the last question I have here is how can you use your personal Edmonton Business Consultant history to show your passion about your product? So a lot of people, they probably underestimate what led them to be there.
You know, let’s, let’s go right through that plumber example too. He was installing the HVAC units, you know, what let in his career path, you know, what led him to become a plumber in the first place and what are the companies that he worked at? What were the, the good things and the challenges he’s known as the way along his career. You know, what was the history of, uh, of when, you know, they got their ticket to when they started the business to where they are now. Um, you know, that sort of connection with the journey. It shows you usually there’s a reason why you want to do that. Usually there’s a reason where it’s, you know, I want to deliver a better product or service, you know, I wanted to do things with this particular way in this particular value add and that’s going to demonstrate a passion.
So if you just come in there and you don’t tell that story of how you got to be the business owner, I mean you’re just not playing one of the best cards that you have because usually the reason of why you wanted to start that company in the first place is probably the same reason of why that customer wants to hire you. You know, they wanted to hire you because you want to be a, a company that you know, had had a better warranty or delivers stronger products or have better training for the staff or made it more convenient for the customers. Right. And if you can, you know, tell the story of, of how that light bulb went on in your Edmonton Business Consultant head, they’re going to believe it a little bit more rather than just saying, Hey, look, uh, uh, we, we take service calls at any hour of the day.
Why, why did that occur to you? Right? Because you worked for a company for four years and they didn’t take service calls and the customers were upset and he didn’t want to work there anymore, and you want to do it better. Um, you know, that sort of personal story. That’s what’s going to allow them to, uh, connect for sure. And it’s gonna make you more believable and authentic. Uh, the customers are gonna eventually trust you, do business with you. So I think that’s what we have here today. Thanks so much for tuning in. As always, please hit the light can subscribe button. So we continued delivery tips on how to beat the odds at business and we look forward to any comments that you have below so we can, uh, respond back. Thanks very much.