Edmonton Business Consultant | Need to Start Creating a Solid Branding Initiative?

Edmonton business consultant | solid branding initiatives

If your small company requires business coaching, effective marketing strategies and professional consultation services contact our Edmonton business consultant today. At Spurrell and Associates chartered professional accountants it is our goal to help small businesses succeed. Our team consist of like-minded people who are inspired by our mission and values. In order for us to help you beat the odds, it’s important to know the stakes. According to Canadian studies, 50% of small Canadian business do not last for more than five years. While 42% of business owners agree that this failure is directly correlated to the lack of client intake. In order for us to help reduce these odds we have created a one month free consultation program for new businesses. They will also receive a free copy of our favourite business book written by Michael Gerber. If you wish to register to our free consultation program please email us at info@spurrell.ca or call us at 780-665-4949.

Branding is an essential part of owning a business and as the Edmonton business consultant we are here to talk about the importance of building a solid brand. Big companies usually have a well established brand. Customers associate these companies who being consistent and reliable. It is important to create a brand around consistency and reliability. This will motivate current customers to keep coming back and is a good reason for new clients to use your products or service. It’s important for small business owners to understand that branding is not an overnight project. This could spend a few years to even a few decades.

Taking big companies for example. Most big companies have been around for decades. Amazon, Microsoft and Apple has been around since the early 90s. These three companies have been considered one of the biggest in their respective industry. However these companies did not start big. Just like all companies they started small. Our Edmonton business consultant will use Apple as an example. Apple started in a garage. The build computers called Macintosh and Mac operating system. The market was dominated by Microsoft back in the day. In the present day however, Apple made a comeback and made a brand around reliability, ease-of-use and professionalism. The MacBook and iPhone was the best devises in their respective industry at the time. This took them decades of brand building but it paid off in the end.

It’s almost impossible for small brands to compete with larger ones for it is human nature to stick to what they know and avoid the unfamiliar route. This goes the same with more popular brands over lesser-known ones. Consumers will tend to use products and services of bigger brands than the smaller ones. An excellent example would be over the food industry. If you need a quick bite to eat would you rather go to small diner or an established fast food chain. Even if fast food chain has an average food, you are almost certain to have a consistent experience that you are familiar with. The same cannot be said for small diner however, you are gambling whether you’d get excellent service or a poor one.

Edmonton business consultant | creating a solid branding initiative

At Spurrell and Associates chartered professional accountants, our Edmonton business consultant specialize in giving small businesses professional consultation, an effective marketing strategy and business coaching. We work with people with the same values and mission. We are passionate at helping out small businesses beat the odds. However the odds are against them as half of small businesses fail in the first five years and the most common reason for this failure is the inability to generate enough clients. To help with these odds we have created a free consultation program for our first time clients. They will receive free copy of “e-myth” the best-selling business book written by Michael Gerber on top of our professional consultation. If you wish to know more about this program please contact us at info@spurrell.ca or 780-665-4949.

A small business owners main concern is client intake. To have a stable client generation process you need a solid brand according to our Edmonton business consultant. Create a brand around reliability and trust to keep current clients and attract new ones. However creating a brand like this is not an overnight process. It takes a considerable amount of effort and time to create a brand like this one. Big companies have been around for a few decades the very least. Amazon, Microsoft and Apple have been around since the early 90s and have these companies are considered one of the biggest in their respective industry. Getting to where they are now took decades worth of effort.

Our Edmonton business consultant will use Apple as an example for solid branding. Apple never started big. In fact companies rarely start that way. Apple started out in our garage and worked its way up. They sell computers called Macintosh and operating system called the MacOS. They directly compete with Microsoft however during the 90s they are less relevant than they were today. Fast-forward to the present day however, they have built a brand around ease-of-use and reliability. Ever since the early 2000s, they have been an industry leader in mobile devices and computers. The MacBook and iPhone were the best devices when they launched. It was easy to use and sparked the change in the industry.

It’s impossible for small businesses to compete with big companies. Big companies usually have an already established brand compared to a small business. People tend to stick to what they know and avoid the unknown. This goes the same way for brands. Would you rather go an unknown supermarket over to Walmart? The iconic blue theme of Walmart is recognizable anywhere. This ensures consumers to have a consistent experience and does brings trust to the brand. The small supermarket on the other hand, will give you an unknown experience and you don’t know what products they carry.