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Edmonton Business Consultant | Need to be Creating a Trustworthy Branding?

Edmonton business consultant | a reliable and trustworthy brand

Branding is an essential part of a marketing strategy and as the Edmonton business consultant we would like to discuss the importance of creating a reliable and trustworthy brand for your business. An identity for business is called the brand. In order to create this, the business owner needs to allocate a considerable amount of time and effort into the branding initiative. Having a solid and trustworthy brand will help with your client intake. Current clients will come back for your products and services if you have trustworthy brand. The same can be said for new clients. If you have a solid enough brand, even new clients will be more inclined to use your services over the others. However branding cannot be achieved in a select amount of time. It will take years or even decades of branding initiatives.

As the Edmonton business consultant we will take big businesses is an example. Look at the industry leaders such as Microsoft, Apple and Amazon as an example. They have been around for at least a few decades. They have accumulated customer goodwill and trust over time. It is important to note that these companies did not start out big and just like any other business or they had to start from the bottom. Take Microsoft for example. The company was founded in the garage. Bill Gates, the founder of Microsoft, worked on the Windows operating system and garage. When Windows was launched, it was regarded as easy to use, reliable and flexible but hard to master.

Over time this operating system became so popular that it dominated the market. This gave Microsoft products the brand of reliability and ease of use. Even to this day, the Windows operating system the most popular operating system around. Microsoft founded loyal fans that supported their decision to branch out to different industries. They created a brand of gaming consoles called Xbox and line of computer called the surface. These new products found success due to Microsoft’s brand

Small business owners find it difficult to compete with big brand names according to our Edmonton business consultant. Due to the sheer amount of branding and then the larger corporations, they take away clients from small business. A strong brand helps with client intake. This holds true because it’s human nature to stick to its familiar and stay away from the unknown brands. Take the food industry for example. If you’re looking for a quick bite; would you rather go to an established fast food chain or a small diner?

Even if you know that the fast food chain will give you average food at least you know they will provide a consistent and familiar experience. The same cannot be said for small diner however. You will gamble whether you get a good service or it could be the opposite. This mentality will obviously lead to lower client intake. Making it difficult for small businesses to challenge bigger ones. Be sure to call us now at 780-665-4949 or please go to as soon as you can!

Edmonton business consultant | creating a trustworthy branding

If you require business coaching, effective marketing strategies and professional business consultation do not hesitate to call our Edmonton business consultant. Our team consists of like-minded people who are inspired by our mission and goals. Spurrell and Associates chartered professional accountant is a firm that has dedicated our time and helping out small businesses. Our goal has let us create a program for our new clients. They will receive a free copy of the best-selling book “e-myth” written by Michael Gerber in a free consultation for one month. If you are sure know more about this product please contact us at or 780-665-4949.

As the Edmonton business consultant we know that it’s important to create a trustworthy brand around your company. This should be included in the marketing strategy as this is a required to create an effective client intake. The lack of client intake caused 42% of failed businesses and 50% of Canadian businesses fail within the first five years. In this article we will discuss the importance of creating a trustworthy and reliable brand.

Companies needs to strive to create a trustworthy and reliable brand. This will lead to a consistent client intake. New clients will find your brand interesting and current clients are inclined to stay. There is a massive time commitment in order to create a recognizable brand. If you look at big businesses, they have been around for at least a few decades. They have created a brand over time and thus generating a consistent client base. This is important for any businesses.

Let’s take a look at one of the industry giants this day. As the Edmonton business consultant we would like to talk about Microsoft’s rise to power. Microsoft has created a brand around being easy to use and reliable. Clients associated their products to this very features. However it never started out this way. Just like any company, Microsoft started from the bottom and then worked her way up. Bill Gates started Microsoft in the garage. The Windows operating system was created here and slowly became mainstream. In the early 90s, the Windows operating system became the most popular operating system for computers. It was associated for being reliable, easy to use and flexible but also hard to master. Even to this day the Windows operating system is the most popular out there. Even after day branched out into different industries, loyal fans flock to their support and made that our Xbox gaming division and your surfers line of laptops successful.

In order to create this type of success, Microsoft took decades of brand strategies and initiatives to get yet to where they are today. However it’s impossible for small businesses to compete with giants like Microsoft. If a small business grade had been operating system today, it’s most likely going to get ignored. People are programmed to stick to what they know and avoid the unfamiliar. There is only human nature and small businesses need to build trust and identity in order to compete. Reach out to or just dial 780-665-4949 as soon as you can!