Free consult & free copy of book

E-Myth – “Why most small businesses don’t work & what to do about it”

Contact Us


Most 5 star CPA Google reviews in Canada

Read Reviews

Chartered Professional Accountants E Myth

1 Fixed Monthly Fee - Planning | Accounting | Taxes | Consulting

Helping Canadian businesses beat the odds!

Edmonton Business Consultant | Is Brand Loyalty Important?

Edmonton business consultant | importance of brand loyalty

Time is an important factor for creating a strong brand according to our Edmonton business consultant. Big corporations their time to create loyal fan base for them brands. It takes decades in a considerable matter resources to create a positive and solid brand. Companies such as Microsoft did not start out as big as they were. Today they are known for the creation of the most popular operating system. They have also been popular for creating the Xbox brand and the surface lineup. These are Microsoft’s gaming brand and computer line. Each even Microsoft started out in a garage. If you were shopping for an operating system in the past, we doubt you would go to someone’s garage to purchase the technology. Everything is good creation of, Microsoft has slowly become the most popular operating service provider. In today’s day and age is still the most used operating system the computer. However creating a brand like this took decades to achieve. Now they have the customer goodwill and trust to branch out to different industries and found success to their present endeavours.

Customers trust big brands over lesser-known ones. It’s only natural to prefer the familiar over the unknown. This makes it difficult for small businesses to compete with big corporations according to our Edmonton business consultant. Brands are important for client generation. Small businesses need to keep in mind that to create a solid brand, they will need to take time and resources to build brand. They can’t expect the brand to become famous in a day. In this article we will talk about the brand loyalty and a way to create them.

As the Edmonton business consultant it’s important for us to help small businesses succeed. Our firm employs like-minded people for a dedicated and passionate to achieve our goals. At Spurrell and Associates chartered professional accountants we are inspired to complete our mission to help small businesses beat the odds. The odds are against them as 50% of small business owners fail within the first five years. According to 42% of entrepreneurs, this failure is directly correlated to the lack of client intake. This is the most common reason why businesses fail. In order to help our new businesses we have created a free consultation program. In order to qualify for free consultation, we need to register for our services the first time. We will also receive free copy of Michael Gerber’s best-selling business book called “E-Myth.” If you wish to know more about our services please contact us at 780-665-4949 or email us at

To create the successful brand, business owners need to attach a human element to the company. Big corporations hire famous celebrities to be the face of specific products and services. This helps customers to associate certain products to famous people. However as a small business owner, hiring a famous celebrity can be expensive. Instead they often used the CEO to be a human element of the company. This offers a genuine and relatable aspect to the business. Call us now at 780-665-4949 or go to when you are ready!

Edmonton Business Consultant | Brand Loyalty and Its Importance

Creating a successful brand is time-consuming process and as the Edmonton business consultant we will discuss few ways to do this. It’s important to note that it is very resource intensive to create a solid and strong brand. However it’s necessary to created successful business around it. Big corporations did not start out with a solid brand. Companies like Microsoft took decades of brand building to reach its current fan base. Today, Microsoft is technological giant providing the most popular operating system, the Xbox console and the surface line of computers. In the past there only known for their reliable and easy to use Windows operating system. Microsoft started out in a garage. He wouldn’t expect one of the biggest technological giants start with a small garage. However the windows operating system became mainstream and was used as the most popular operating system back in the 90s. They are just as popular today as it was before.

The small company cannot compete with a big corporation. Customers tend to stick to what they know and ignore brands that are unknown. This poses certain set of challenges for small businesses. Having an unknown brand makes it difficult to generate clients. A good example would established fast food chain going against the small mom and pop diner. Would you rather go to the consistent experience of established fast food chain or a small mom and pop diner to get food. It’s almost guaranteed that you’d have the same experience with all of the established fast food chain, for the small diner on the other hand it’s a risk whether you get good service or a bad one.

In this article in our Edmonton business consultant would like to discuss the importance of brand loyalty. As a small business owner you can enjoy our services. You can find business coaching, effective marketing strategies and professional consultation at Spurrell and Associates chartered professional accountants. Our firm is inspired and dedicated to our mission and goals. Our team is composed of like-minded people who are determined to achieve our goal to help small businesses. The odds of failure within the first five years is 50% for small businesses and according to 42% of business owners, their failure is directly tied to having low client generation. It is important for us to help small business owners beat these odds so we created a free consultation program for new businesses. They can enjoy our consultation service for the first month for free and receive a free copy of Michael Gerber’s best-selling business book “e-myth.”

If you found this article informative please visit our website at You can find more educational articles like this one. If you are for contact us please use our email at or if you prefer to talk to is over the phone our number is 780-665-4949. We look forward to hearing back from you as a Edmonton Business Consultant.