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Edmonton Business Consultant | Effective Online Marketing Strategies
One of the more effective online marketing strategies business because can use to increase their business is creating a Google my business page says Edmonton business consultant. This is even more important than creating a website. Despite many business owners thinking that websites are the most important online strategy they can create, especially for businesses that are starting out, a more effective strategy is simply by creating an online presence with Google.
The reason why this is effective is because it is firstly very cost-effective and secondly takes very little time to do. Businesses can have an online presence with their Google my business page easily and inexpensively and start generating Google reviews for their business as well as appearing in Google search results. The reason why creating the ability to receive Google reviews is so important says Edmonton business consultant, is because the way consumers make purchasing decisions online. 88% of a businesses ideal clients will research and review the businesses Google reviews before they decide on how to make their purchase. If the business has no Google reviews, or even less than four 5 star reviews, that can negatively impact their decision to purchase from the company. It is extremely important for businesses to create that online presence with Google and then start generating.
One of the reasons why so many consumers value Google reviews, is because itís very hard for a business to generate false reviews. Thatís why the number 40 is so important. It may be possible for a business owner to get their friends and family to leave reviews, but once business gets to around 40, that has to be reviews done by legitimate customers. A business that has 40 or more views will be seen as far more legitimate than businesses that have fewer or none.
Some business owners donít believe that having Google reviews is so important, because they claim to do most of their business through word-of-mouth referrals. Edmonton business consultant says while word-of-mouth referrals are valuable, businesses should keep in mind that 88 per cent of their potential word of mouth customers still look at the Google reviews before making their purchasing decision. Even if a business owner only had word-of-mouth referrals, they would still benefit from having positive Google reviews, because consumers are still doing their research on businesses before they purchase. Another thing to keep in mind says Edmonton top business consultant that if someone was willing to give word-of-mouth referral to a business, they should be equally as likely to give a business a Google review, which can be for more valuable because instead of generating one customer for the business a Google review can help business generate many future customers.
Another reason why Google reviews are so important, is that when a business is ready to create their website, Google will be able to rank them higher in search engine results because of those Google reviews. One of the metrics that Google uses in order to rank websites is by how many words they have and how many Google reviews they have. By generating Google reviews immediately in their business, business owners are setting their business up for online success in the future.
There are several things that entrepreneurs can keep in mind when they are creating their online marketing strategy says Edmonton business consultant. By understanding how Google reviews can impact their business as well as how they can utilize search engine optimization ensuring when they create their website they can be ranked high enough to be on the first page of a Google search results. Hereís a few questions that business owners should know the answer to before they create their online marketing strategy.
Who looks on page 2 of Google results? This is something that most people know, and it business owners donít take into consideration enough when they are creating their website says Edmonton best business consultant. If they are not landing on page 1 of Google search results, they might as well not exist, because no customers are going to find them. Customers simply donít search passed page 1 when they are looking for businesses on Google. Business owners can keep this in mind when they are creating their website, they can create a website that optimizes Googleís search engine optimization in order to rank higher up.
The next thing that business owners should know when it comes to creating a website is that a new website will not show up on page 1 of Google. Many business owners donít even take into consideration that when they are creating a brand-new website for themselves that simply by creating that website will not ensure that they make it to page 1 of Google. By understanding that if they create a website, they will also have to spend time on search engine optimization, or that they will have to spend money in order to rank higher, they will be able to spend their marketing money appropriately.
The third thing to keep in mind as business owners develop their online marketing strategy is if there Google my business listing is going to be more likely to show up on page 1 of Google. This is actually correct says Edmonton business consultant. Once businesses create their Google my business page, they can easily be ranked on the first page of Google. Sitting up Google my business page is easy to do and very cost efficient.
The last question that business owners can keep in mind when they are developing their online marketing strategy is what percentage of buyers will look at a businesses Google reviews before purchasing? Edmonton business consultant says this number is extremely high: 88% of ideal customers will look at a businesses Google reviews when deciding where to purchase. This is an extremely high number, and businesses should keep in mind that if they have no Google reviews or only a few Google reviews, that can negatively impact the consumers purchasing decision.
When business owners can understand how online marketing can impact their business, they can make great decisions.