Edmonton Business Consultant | Does a Consistent Client Intake Through Solid Branding?

Edmonton business consultant | create consistent client intake

In order to create a consistent client intake, it’s important for small business owners to have a solid brand identity according to our Edmonton business consultant. Brand is what companies use to identify their products and services with. Creating a reliable and trustworthy brand and necessary for a consistent client generation process. Brand like this will keep customers coming back and will attract new clients in the process. If your brand is big enough, new customers will flock your products due to the sheer popularity of the brand.

If you require business coaching services, effective marketing strategies and professional consultation please contact our Edmonton business consultant to know more. Spurrell and Associates chartered professional accountants has a mission to help business owners beat the odds. Our team is composed of like-minded individuals who are inspired and dedicated to our cause. However the odds are against them as half of small businesses fail within the first five years and 42% of entrepreneurs agree that this failure is tied to the inability to attract clients. This article we will talk about this problem and how branding can help get clients. Our goal has let us to create a free consultation program for new clients. If you wish to know more about this program please contact us at info@spurrell.ca or 780-665-4949.

It is impossible for smaller companies to compete with big brand names. These is due to human nature itself. People tend to stick to what they know and avoid the unknown. This will make it hard to take market share from big brands. Take the food industry for example. If you are on a trip and would like a quick bite to eat, would you rather go to established fast food chain or a small local diner. Even if the food is average on fast food chain, you are almost guaranteed to have a consistent and familiar experience. The same experience can be found on the fast food chain on your home city or town. The same cannot be said for small local diner. You will be taking a gamble whether you get an amazing experience or the opposite.

As the Edmonton business consultant it’s important to letter clients know that building a brand is not a quick and easy project. If you look at big businesses, they have been around for many years, decades for some companies. It takes a considerable amount of time and effort on the business owner’s side to create a solid and recognizable brand. Marketing strategies should include branding initiative. Knowing this however you can look into the top companies in the world for an example.

We will look into Microsoft for now. This company did not start at the top. In fact just like any company they started from the bottom and then worked their way up. Bill Gates created Microsoft in his own garage. He created the Windows operating system in this very garage. This took a considerable amount of time before it took off. However in the mid-90s it became mainstream and most popular operating system for computers. It is regarded to be easy to use and flexible.

Edmonton business consultant | consistent client intake through solid branding

An essential part of business is marketing and branding, as the Edmonton business consultant we will talk about the importance of having a solid branding. Marketing and branding goes hand-in-hand. Both are strategy that can help you generate clients. We will focus on branding today. Branding is not some overnight project. It’s a constant initiative that all businesses must do. Branding is the identity that company use to relay their products on. It’s important for businesses to create a trustworthy and reliable brand. This will keep current customers engaged and attract new clients.

Spurrell and Associates chartered professional accountants is a firm that is inspired by our corporate mission and values. As the Edmonton business consultant for this firm, we are to have to help small businesses beat the odds. We work with like-minded people who are passionate about our goals. We are dedicated to reducing the odds of business failure from 50% to zero. According to studies half of Canadian small businesses fail within the first five years and 42% of entrepreneurs agree that the reason for the failure is due to the lack of clients. While our small businesses we have given them one month of free consultation on their first visit. It will also receive a free copy of the best-selling business book “e-myth” by Michael Gerber. He was to know more please contact us at info@spurrell.ca or 780-665-4949.

Big corporations are challenges for our small business owners to compete with. It’s difficult for small business owners to compete with big brand due to their sheer popularity. It’s human nature to avoid the unknown and stick with what familiar. If goes same way with smaller versus bigger brands. A good example of of this is a big box supermarket versus the local small business supermarket. Let’s take Walmart for example. As a consumer everyone knows what Walmart is. This franchise provided consistent experience for customers. They always know what they will get. However for small local supermarket, it is a gamble if they have the things you need.

In order to create an effective brand and important related with the customer regarding your Edmonton business consultant. This can be done by providing a face for your business. This tactic is so effective that even well established brands still do this. Big companies the use of famous people to advertise their products. These causes consumers to relate and leave certain products to the actor thus providing a sense of status and fame. However small businesses do not have the resources to hire famous actors and celebrities. Small business settle with having this CEO be defaced of the company. This provides genuine vibe to the business and the making the company more relatable to consumers. This is just one way to create a brand.