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Edmonton Business Consultant | Do You Have Strategies for Branding?

Edmonton business consultant | branding strategies

Branding has a simple definition and as the Edmonton business consultant we will discuss how to take branding to the next level. Business need to write identify with something. It needs a way to connect with customers. Branding is what businesses used to identify and connect with customers. It is essential for marketing strategies to have a branding initiative. A business brand needs to be reliable and trustworthy in order to form loyal fans. A reliable and trustworthy business will keep customers coming back for more. However small business owners should not underestimate the time and effort required to create such brand. In this article we will look at an example of a successful brand.

Business owners aspire to be as big as Microsoft or Apple. These two are technological giants associated with trust and reliability. If you need a computer it’s either the Macintosh or a Windows machine. They have created such a recognizable brand that they have been dominated the market and people come back for more. We will focus on Microsoft for now. It’s important to know how Microsoft started. Small business owners need to understand that branding cannot be an overnight project. As the Edmonton business consultant we found out that Microsoft started in Bill Gates’ garage. He created Windows and later became the most popular operating system around. This took at least a few decades of work. The work put into this paid off since Microsoft became one of the biggest technological giants in the present day.

Small business owners will find it difficult to compete with bigger brands. People tend to stick to what’s familiar, it’s human nature. They fear the unknown and thus make it hard for small business owners to generate clients. If you have a choice between unestablished fast food chain to a small mom-and-pop diner which one would you choose? Fast food chains usually have consistent food and the best you always know what you are getting even if it’s average. You take a gamble with a mom-and-pop diner. The gamble which you may or may not win. We can either get an extremely amazing service or the opposite. These are the dilemmas of small business owner. Big brands usually takes customer from small businesses.

The odds are against small businesses. Our work as the Edmonton business consultant is inspired by our goal to decrease the odds of business failure for small businesses. As it stands half of small business owners fail within the first five years and the most common reason for this failure is the inability to attract clients. In order to help small businesses beat these gods our team created a free consultation program for our new clients. We will businesses will enjoy one month of free consultation service and a free copy of the best-selling business book “e-myth” by Michael Gerber. If you wish to know more about the service please contact us at 780-665-4949 you wish to email as please do so at

Edmonton business consultant | strategies for branding

Companies usually associates themselves with an identity and as the Edmonton business consultant we know that this identity is called branding. Giant corporations have solid branding strategy. Business generally want themselves to be seen as a reliable and trustworthy brand. However it takes a great deal of time and effort to create a brand like this one. It often takes decades to create a brand worthy of trust. A few examples of these are Microsoft, Amazon and Apple. These three joint corporations have been branded as a trustworthy and reliable company.

Companies like Microsoft has dedicated countless hours and resources towards branding. This is not an overnight project and will often take at least a few years to be considered a trustworthy brand. Bill Gates started Microsoft in his garage. You wouldn’t want to buy an operating system from someone’s garage would you? However Bill Gates built up brand trust by creating one of the best operating systems in the world; Windows. Slowly but surely, Windows became the most used operating system. This is due to its reliability, ease-of-use and flexibility. Today, Windows is still considered to be the best operating system. This is the brand that Microsoft has created.

As the Edmonton business consultant for Burrell and Associates chartered professional accountants we have a mission to help small businesses. We have like-minded people in our firm who are also passionate about helping small businesses. The odds of business failure is 50% in the first five years according to statistics and 42% of business owners agree that the failure directly correlated to the lack of client generation. Our passion has let us to create a free one month consultation program for new businesses. It will also receive a free copy of Michael Gerber’s best-selling business book called “e-myth.” If you wish to know more about our program please contact us via email at or call us at 780-665-4949.

In order for small businesses to succeed you need solid marketing initiative and branding strategy. It’s important to note that people look at it team page over the services page. They want to associate companies with some kind of human element. Big corporations do this by hiring famous actors and celebrities to advertise their products. This gives a certain element of status and fame to the corresponding product. Small business owners do not have the resources to hire famous person to be the face of their company. They can have the CEO to fill this role instead. People find comfort in knowing who is behind the product or service. Having the CEO be to face of the company brings a genuine fell to the service and human element to the business. Reach out now if you need the top Edmonton Business Consultant today!

If you found in this article informative please visit our website at You can find more informative articles like this one. We have a lot of tips and tricks for small businesses. We also do business coaching, marketing strategies and consultation services. If you’re interested in our services please contact us 780-665-4949.