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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Business Consultant | Do Faceless Businesses Get Less Clients?

Edmonton business consultant | faceless businesses get less customers

As the Edmonton business consultant we would like to talk to you about the importance of building a brand. Brand trust is something a corporation builds over time. No big corporations became trusted when they first started. Time forges brand trust. No one would trust the business that came out of the garage. However Microsoft and Apple first started in a garage. If you saw the reason businesses back in the day, you probably won’t buy anything from them. Their brand has grown into a massive and trusted corporation today. In the present day, everyone knows who Microsoft and Apple is. They are trusted in our go to computer manufacturers and operating service providers in the modern day. These are the two best examples for brand trust.

Small businesses start out with zero brand loyalty. In this article we will talk about the importance of building trust in your brand. If you wish to work with us As the Edmonton business consultant will know that the most common reason for business failure is the lack of client intake. About 50% of small Canadian businesses fail within the first five years and it’s our mission to help small Canadian businesses to beat these overwhelming odds. If you were to work with us, we offer a free consultation service for new businesses. They will get free consultation on their first month and a copy of “e-myth” Michael Gerber’s best-selling business book. Contact us at [email protected] or 780-665-4949 if you wish to know more.

One of the best ways to build brand trust is to have a face associated with the company. Small business owners do this by sending their CEO to promote their products. This brings a level of relatability and human element to the company. This will show the potential customers that business is not just some faceless company.

Even some big companies today still associate their brands with popular faces. Big brands such as George Foreman grill still use face associated branding. You will see that George Foreman still advertises the already popular product. As mentioned before this brings the human element to the fold. The same can be said with Jordan’s shoe brand. Michael Jordan can often be seen promoting this brand even if it’s a well loved and established brand.

We can prove this theory to you our viewers as the Edmonton business consultant. Our firm believes that the most important pages in a website are the home page, about page and that he page. According to our heat maps, most people look at the team page even before the services page. People often look for a face to associate the company with. It’s more likely for customers to do business with your company if you have a good laid out team page with descriptive buyers.

It’s also important to note that even big businesses struggled to keep loyal customers if key people left the company. If you base your brand around one the person and that person leaves, they might bring a big chunk of your customer base with them.

Edmonton business consultant | faceless businesses get less clients

Building a brand is important for any businesses according to our Edmonton business consultant. Brands are what customers associate when they see your product or service. It’s important to create a positive brand around your products in order to generate more clients. However time plays a big factor in creating these brands. Creating a brand doesn’t just happen overnight. Most big businesses have been around for at least a few decades. Microsoft is a well-known technology-based company today. Their brands have been solidified because one of the best and most trusted technology company out there. They created the most popular operating system Windows. It is a trusted and reliable operating system wildly used all over the world. However this brand trust did not happen overnight. Microsoft started out in the garage. Customers probably will not buy technology from someone in the garage however over time day have proven themselves to be one of the most trusted and popular technological companies in the world.

Small business cannot compete with big brands. People are programmed to trust and they are more likely to conduct business with a bigger corporation than a small business. Picture this, if you are hungry and you need somewhere to eat. You see this golden arches that is McDonald’s and beside it is a small mom-and-pop diner. As a consumer, you are more likely to eat at McDonald’s since you know they are consistent and you know what you are gonna to get. The same cannot be said for small business. You will take a gamble, either to give you the best experience or the worst but you will never know until you try.

As the Edmonton business consultant we are dedicated to helping out small businesses to beat the odds. At Spurrell and Associates chartered professional accountants we are dedicated to helping out small businesses to succeed. According to statistics, it only takes one to five years for half of small businesses to fail. The most common reason for this failure is the lack of client generation. Entrepreneurs agree that this is 42% of the reason why they fail. In this article we will talk about the importance of building brand trust.

It is important for companies to associate a person to represent it. Customers like to have a person to associate with products. Why do you think businesses, even big ones higher popular celebrities to advertise their products. This gives not only a certain flair to the product but more importantly it gives a face for customers to relate to. It’s something to trust or more appropriately someone. Small businesses on the other hand do not have the resources higher celebrities to be to face their products. Most of them use the CEO to be it’s human element. This provides a certain level of trust for your product because now potential customers know that there is someone behind the company as Edmonton Business Consultant.