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Edmonton business consultant | trusted brands
People have usually associated big companies as reliable and trustworthy, at least most of them according to our Edmonton business consultant. Branding is an essential part of marketing. Branding is the identity of business. People like to see certain traits and human elements in companies. Small business often struggle to generate clients due to lack of branding. As opposed to big corporations with already established brands which are usually trusted and relied upon by many customers. People like to stay with familiar brands and stay away from unfamiliar ones. In this article will talk about how to create the solid brand by appealing to customers’ trust.
Corporations like Microsoft spent the whole lot of time and effort in our branding. This is not overnight project in fact Microsoft took a couple of decades to become the technological giant that it is. Microsoft started in Bill Gates’ garage. The windows operating system was worked on in this very garage. If you are someone looking for a computer operating system, you probably would look and in a random garage. However with dedication and effort, Windows slowly became the most popular operating system. It was described as reliable, easy to use and flexible. Even to this day Windows is one of the most popular operating systems out there. This led Microsoft to create a brand that is reliable, easy to use and flexible. This holds true even to their different divisions.
As the Edmonton business consultant for Spurrell and Associates chartered professional accountants we are inspired and driven by our corporate mission and values. We work with similar minded people driven by the same goals. Our firm is dedicated to helping out small business owners beat the odds. However the odds are against them that 50% of small businesses fail within the first five years and the most common reason for this failure is the lack of clients. Our mission is let us to create a one month free consultation for our new clients. They will also receive a free copy of the best-selling business book “e-myth” written by Michael Gerber. If you wish to know more about this program please contact us at info@spurrell.ca or call us at 780-665-4949.
Create your brand that customers can relate with, business owners need to face to be associated with the company. As the Edmonton business consultant we realize that even established brands continue to do this. Big companies with well-established identities hire famous people to advertise their products. This creates products that relate to fame and status. As a small business owner business difficult to do due to limited resources. However the can use to CEO as the face of the company. Knowing the leader of the company is a certain human element to the business. This is a genuine way to let customers know that even the leader of this company cares.
If you find this article informative please visit our website at www.spurrell.ca to know more. We have more educational articles like this one to provide to small business owners. Also please call us now at 780-665-4949 as soon as you can!
Edmonton business consultant | consumer trust
Business owners often dream to become as big as Microsoft one day according to our Edmonton business consultant. They have built a brand around being reliable and trustworthy. Creating brand strategies is important for marketing. A solid brand can keep generating clients even without much marketing. Company should try to best to create a brand around being reliable and trustworthy so that customers will keep coming back to them. However small business owners often underestimate the effort required to create brands like Microsoft. It often takes decades of effort and dedication to create something brand like Microsoft’s.
Microsoft never started big according to our Edmonton business consultant. Like all businesses they struggled but they persevered and succeeded. Bill Gates created Microsoft in his garage. He developed the windows operating system we all know and love today and is very garage. Persevering through their current situation, Microsoft was able to create a brand around the windows operating system. Over time the windows became the most popular operating system in the world. This is due to who with being reliable, easy to use and flexible. Consumers are around the world begun to trust Microsoft and fast forward to today, Windows is still the most popular operating system today.
Creating a brand that customers can trust will yield two more client intake in the future. More referrals will happen and current clients are more likely to stay. Our job as the Edmonton business consultant is to help small businesses succeed. Spurrell and Associates chartered professional accountants employs like-minded people with the same goals and values. We have created a team are dedicated and inspired by our mission and values. Half of small businesses fail within the first five years and according to 42% of business owners is due to the inability to attract clients. In order to help business owners when we have created a free consultation program and the first month. Only new clients will enjoy this free consultation however. If you should know more about this program please contact us at 780-665-4949 email last at info@spurrell.ca.
It’s impossible for small businesses to compete against big corporations. It’s human nature to stick to what’s working and familiar. They also stay away from the unknown. Which goes to say that unknown small businesses get less client intake than big companies. One way to create a relatable brand is to have a faith for your business. Even established brands use this tactic. They hire well-known people to advertise products and services. This is to relate certain products to fame and status. However as a small business owner this is impossible to do due to the lack of resources. They can instead use the CEO as the face of the company. This provides a genuine feel in a human element to the business. Potential customers can find comfort in knowing who was behind the company.
If you find this article useful please visit us at www.spurrell.ca to find more. or please just call us at 780-665-4949 as soon as you can! Please call us now to get the best services! You will love this amazing company for sure!
