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Edmonton business coach | the importance of SEO
The Edmonton business coach for Spurrell and Associates chartered professional accountants is driven by our company mission and values. Our work is inspired by our goal to help small businesses to beat the odds. However 50% of small Canadian businesses fail within the first five years and the most common reason for this failure is caused by the lack of clients according to 42% of business owners. The firm has developed a free consultation program for our new clients. This program also includes a free copy of “e-myth” the best-selling business book by Michael Gerber. If you wish to learn more please contact us via email at info@spurrell.ca or call us at 780-665-4949.
Our observation as the Edmonton business coach is over the past few years marketing as changed drastically. As technology became more advanced, so does our marketing initiatives. Only a few years ago, TV commercials, radio ads and print marketing materials are the go to marketing strategies. The use of televisions have declined dramatically ever since the Internet became mainstream. Radios are also being replaced by the subcription based music programs. This means that traditional means of marketing are being phased out and relevant. Modern day marketing initiatives are all about establishing a strong online presence. The most successful companies have social media account nowadays. The push relatable, witty and funny content. This is just one way to establish an online presence for modern fans. In this article we will discuss about the other side of digital marketing which is search engine optimization.
Search engine optimization or SEO are set of rules that a website must follow in order to be picked up by search engines such as Google, Yahoo and Bing. We will focus on Google since it is the most popular search engine out there. Ever since that rise of mobile devices Google has enforced websites to be more mobile friendly and responsive. A responsive website will be scalable to any devices. Websites needs to be flexible and can fit to any devices to a small smart phone to gigantic monitors. There are wide array of screen sizes and thus websites needs to be scalable. Besides that responsive websites are also fast and optimized. A common way to do this is having compressed images and videos.
The second rule to SEO is having an abundance of positive Google reviews. As our Edmonton business coach mentioned before, mobile devices are getting more common thus giving most people access to the Internet from almost anywhere. Statistics shows that 88% of potential clients look at Google reviews before conducting business. Most people nowadays use reviews to determine whether a company worth doing business with. Since almost anyone can look at Google reviews from anywhere, it’s more important nowadays to have positive and plenty of Google reviews. Small business owners should try to aim for 40 Google reviews. This has the magic number where people start seeing your business as legitimate.
An abundance of relevant keywords and content is also important for today’s digital marketing initiative. Search engines will use these keywords to find and rank your website. The more keywords you have the more likely Google will rank you higher in the search results.
Edmonton business coach | search engine optimization 101
Most small business owners underestimate the importance of digital marketing according to our Edmonton business coach. On the other hand they overestimate the value of newly launched websites. The chances for a new website to rank high on search results is almost nonexistent. Modern day marketing requires solid online presence. You can often find big companies with social media account nowadays. They provide funny, witty and relatable content for the modern market. This is only one way to use online marketing. This article we will focus on how to make your website rank high on Google.
As observed by our Edmonton business coach 50% of Canadian small businesses fail within the first five years. The most common reason for this failure is having the lack of clients. Marketing is important to generate clients. Over the past few years technology has advanced in a way that it affects marketing strategies. The classic and time-tested marketing strategies consist of TV commercials, radio ads and marketing print materials. These are time-tested and effective strategies in the past. However they are outdated and less relevant nowadays due to the Internet. The mainstream market has easy access to the Internet nowadays through mobile devices and computers, thus paved the way to digital marketing initiatives. Search engine optimization is what we will focus on today. SEO or search engine optimization is a set of rules that lets search engines such as Google, to rank and find your website.
The mainstream market has access to smartphones. They are more apparent in recent years. These phones are essentially minicomputers. You can use these phones to search the Internet for any information from anywhere. To accommodate for the rise of mobile web searches, Google has required websites to be responsive. This is the first basic rule of SEO, to have a responsive design. A responsive website is designed to be as flexible and fast as possible. There are a wide array of devices nowadays with different screens sizes. Websites need to be able to scale to whatever screen size to view her has. A responsive website is also fast website. This can be achieved by optimizing your images and videos. Also by having a light code.
As our Edmonton business coach mentioned above, mobile phones are mainstream and thus allowing to people search for any information from anywhere. Statistics have shown that 88% of potential customers search from Google reviews before conducting business. This makes Google reviews more important for businesses. Reviews are what people use to determine whether a business is legitimate. The more reviews you have the better. We suggest small business owners to try to aim for at least 40 Google reviews. This seems to be ñ threshold where people share business as legit.
