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Edmonton business coach | search engine optimization tips
Our Edmonton business coach offers our new clients free consultation and a free copy of Michael Gerber’s best-selling business book called “e-myth.” We offer top notch business coaching, effective marketing strategies and professional consultation. Our firm will realize that 50% of Canadian small businesses fail within the first five years, and according to 42% of entrepreneurs, this failure is directly attributed to having low client intake. Our firm is composed of like-minded and passionate people. We are dedicated and inspired by our goals. Our team is the goal to help small businesses succeed in beat the odds. Although the odds are against them please don’t hesitate to call us at 780-665-4949 or info@spurrell.ca if you need help with your business.
Digital marketing initiatives are on the rise today. The technology has been changing rapidly ever since the 90s. This rapid change in technology means innovation is required for all industries. The marketing industry has always been used to having television commercials, radio advertisements and print marketing materials. These are the classic marketing strategies from the past. Using these initiatives is still relevant however less effective. Ever since the decline of cable, television commercials have been rendered obsolete. The same can be said for radio advertisements, with a number of popular music streaming services, radios are less popular than it was before.
Social media marketing is one of the few ways you can use the Internet to advertise online according to our Edmonton business coach. You will often find big corporations with social media accounts nowadays. They realize that a whole lot of people are on social media and they can take advantage of this market to get a hold of more clients. You will see a number of relatable and funny post catering to the younger generation. Of course they also advertise their services and products in between. This is only one aspect of online marketing. In this article we will talk about search engine optimization how to rank on top of Google.
A newly launched website will never get the top results on Google. Websites on the second page or below will have way lower clicks then those in the first page. Small business owners often overestimate the importance of unoptimized website. Search engine optimization is important for all websites for search engines such as Google to find and rank your website. These are set of rules that web designers to comply so that websites can be seen on search engines. The better they implementing these rules, the higher the website will rank on search results.
Having a responsive website is one of the most basic search engine optimization rule. As the Edmonton business coach we realize that since smart phones became more mainstream, the need for mobile friendly websites are on the rise. Smart phones are basically many computers. Computers that you can bring anywhere. You can connect to the Internet from almost anywhere. This has paved the way for a need for a mobile first rule.
Edmonton business coach | tips for search engine optimization
If your business needs coaching, effective and proven marketing strategies and professional consultation service please contact our Edmonton business coach to find out more. The odds are against small businesses. Statistics have shown that 50% of small Canadian businesses fail within the first five years and was common reason for this failure is not having enough clients. Helping small businesses beat is our firm’s goal. Spurrell and Associates chartered professional accountants employees are dedicated and passionate helping out small businesses. Our team was developed a free consultation program for our new businesses. Not only will they receive our professional consult service, they will also receive free copy of the best-selling business book by Michael Gerber called “e-myth.” If you wish to know more about the service please call us at 780-665-4949 or email at info@spurrell.ca.
Technological advancement have been swift and game changing for everyone. One of such technological advancements is the Internet. Ever since the Internet became mainstream, a lot of business strategies have revolved around it. The marketing industry has been ingrained to their traditional ways. These classic marketing initiatives may include television commercials, radio advertisements and print bargaining materials. The rise of online marketing has rendered that these traditional marketing strategies less effective. The Internet can reach a wider array of audience and does companies have preferred digital marketing over the traditional one recently.
One way to use online marketing is through social media. It’s common for big corporations to have social media accounts. Since everyone is on social media nowadays, the market is almost infinite. Big corporations hire social media specialist to post funny and relatable content as well as product placements in between. If you look at some social media accounts such as Wendy’s and Arby’s, you will see product placements as well as social media specialist connecting with fans. This will with our next point, search engine optimization.
Search engine optimization is a certain set of rules that web designers need to comply in order to rank on Google. The better they implement these schools to hire to chance they will rank on top of search results. This is is not an overnight process and often times takes a few months.
The first and most basic rules to SEO is having a responsive design. At first Google only prioritized fast loading websites. According to our Edmonton business coach, the rise mobile devices have forced Google to implement a mobile first design. A responsive website now means a fast and scalable website. There are a wide array of mobile devices out there differing screen sizes. Websites needs to accommodate small phones to big monitors.
The next factor to Seo according our Edmonton business coach is having an abundance of positive Google reviews. This factor is heavily underestimated by small business owners. However statistics have shown that 88% of potential customers look at reviews before stepping in your business property. Having more reviews means higher client conversion rate.
