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Edmonton business coach | the rise of digital marketing initiatives
The importance of having a solid online presence should not be underestimated as suggested by our Edmonton business coach. Over the past few years, Internet has become more mainstream and is used to initiate modern marketing strategies. Traditional marketing such as TV commercials, radio ads and classic print marketing materials have become less relevant in the modern day. Successful companies have switched to digital marketing strategies such as social media marketing and search engine optimization. Companies with a big online presence are more likely to succeed in this day and age. In this article we will discuss how search engine optimization can affect your company’s future.
Marketing is always been staple to business initiatives. Without marketing, it will be hard to generate clients. Our Edmonton business coach have assessed this to reserve 42% of all business failures is due to the lack of clients. Which makes this the most common reason why businesses fail. Our firm is dedicated to helping small business owners beat the odds. Our work at Spurrell and Associates chartered professional accountants is inspired and driven by our mission and goals. Our mission has led us to give free consultations for newer clients. This not only gifts and free consult, may also receive free copy of “e-myth, Michael Gerber’s best-selling business book. If you should know more please contact us at info@spurrell.ca or 780-665-4949.
Classic marketing strategies such as TV commercials, radio ads and print marketing materials, while still relevant are less effective supposed to digital marketing. Search engine optimization is a set of rules that websites needs to follow so that search engines such as Google can find and rank them. The first rule we will talk about is having a responsive design for your website. A responsive website is designed in such a way to be scalable to any devices. The rise of smartphones and tablets requires websites to be responsive and scalable. The amount of different screen sizes on today’s devices are staggering. Websites needs to be as flexible as possible to accommodate all of potential customers. Responsive website is also optimized for speed. It’s important for websites to have small image and video files while having light code.
Google reviews are also an important factor to online marketing. With everyone having access to any information’s and their fingertips, these reviews have become more important for businesses. Everyone with a smart phone can search for reviews from anywhere. Google reviews are often used by people to determine whether company is legitimate or not. Having an abundant and positive Google review is important for today’s marketing initiatives. We suggest trying to get 40 reviews to start with. This seems to be a threshold where people start to see your business as legit. Now for the top Edmonton business coach call these guys as soon as you can!
Websites also need to be content rich for an effective search engine optimization strategy. Most of the top website and Google will have plenty of keywords and content that is relevant to their services. We suggest having at least a thousand words for your important pages such as the home page, about page and the team page. These are the most commonly visited pages of website.
Edmonton business coach | online marketing 101
Digital marketing initiatives are all the hype nowadays according to our Edmonton business coach. Companies are recruiting social media specialist to appeal to the modern market. They try to be relatable, witty and funny. However this is only one way to use the Internet for marketing. The other common strategy is to use search engine optimization for websites. These are rules set by search engines such as Google, for websites to follow so that they can be ranked and seen in search results. The better you follow these rules, the better rank the website will get. This article we will focus on search engine optimization or SEO and how it affects marketing.
Classic marketing has fallen down the wayside. Tradition marketing such as TV commercials, radio ads and classic print materials are less relevant now that the Internet is around. The Internet can be accessed by almost anyone and anywhere if they have a mobile device. Information is available anywhere in businesses took advantage of this to create modern day marketing strategy. Websites that are in the second page of any search engine will barely see any clicks. However if the website follows the search engine optimization rules may have a chance to rank high on search results. These rules consist of having a responsive design, and abundance of Google reviews and plenty of relevant content and keywords.
Technology has changed in a way that allows everyone to have access to mobile devices. These are smartphones and tablets. Mini computers can be used to access the Internet from almost anywhere. Mobile web searches has become more prevalent in recent years. Google has given the focus ranking mobile friendly website high on search results. Since you can carry mobile phone anywhere, you can access the Internet anywhere. A responsive design is necessary to have a successful search engine optimization strategies. A responsive design means you’re fast and scalable website. The website needs to scale are two different screen sizes from small smartphones to gigantic monitors. The website also needs to be fast by having optimized assets. One way you can achieve this by compressing images and videos also by having light code. As the Edmonton business coach this is one of the most basic rule of search engine optimization.
As mentioned above, most people have access to smart phones and thus have access to the Internet from nearly anywhere. This will allow potential customers to search for anything from anywhere. One of the most prominent searches are Google reviews for businesses. These reviews are often used to determine whether a business is legitimate or not. Having an abundant news of positive Google reviews will positively affect your company. Our Edmonton business coach suggest aiming for at least 40 reviews to start with. This seems to be the threshold where people start to see your business as legit.
The last rule of SEO is having relevant and content rich website. Websites with a lot of relevant keywords and content will rank high in Google. These keywords make it easier for Google’s bot to find your websites and those having more of them will be beneficial.
