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Edmonton business coach | modern day marketing initiative
Our Edmonton business coach is passionate and dedicated to helping out small business owners. This article we will explain why simply spending money on websites won’t generate any leads. As it stands modern day marketing requires a great deal of online presence. To achieve this you need to participate and search engine optimization. This is a way for Google to track your website there’s a few ways you can do this. The most basic ones are creating our mobile friendly and responsive websites. Also having plentiful and relevant content and keywords.
Our work at Spurrell and Associates chartered professional accountants is driven inspired by how are mission. Our firm’s mission is to help small business owners beat the odds. However as it stands 50% of Canadian small businesses fail within the first five years. According to 42% of business owners, it is caused by poor marketing initiative thus leading to lower client intake. In this article we will talk about the importance of search engine optimization and how it affects your business. We have also created free consultation program for clients. This includes free copy of the best-selling business book “E-myth” by Michael Gerber and of course our professional consultation service. If you want to know more about this program please contact us at info@spurrell.ca or 780-665-4949.
The biggest corporations have one thing in common. Your websites can often be found on top of Google. These websites will most likely have a responsive design, and mobile friendly approach. And will also have relevant and content rich pages. On top of that another important aspect to digital marketing is having plentiful and positive Google reviews. According to our Edmonton business coach, 88% of potential customers look into Google reviews before stepping in the business. Small business owners often relies on client referrals however even referrals look into reviews for conducting business. Business owner should try their best to ask their current clients to leave Google reviews so that client referrals will be more likely to use their service.
As mentioned above, Google reviews are extremely important for businesses. As the Edmonton business consultant, we suggest striving for at least 40 reviews. We found that this is the magic number for businesses to be considered is legitimate. There is another way to rising on top of Google this is through Google AdWords. These are paid ads that allows your website to be on top of Google for certain keywords. However review still play a big factor in this. Without sufficient Google reviews your ads will be worthless and will only grind business to your competitors with more reviews.
Having relevant keywords and content rich website is important for search engine optimization. This will allow Google to find your website easier if you have relevant content. Top websites will have thousand words each on their pages. However the minimum is 350 words but we suggest having a thousand words on the important five pages at least. These webpages are homepage, team page and about page. Call now to work with these amazing Edmonton business coach teams!
Edmonton business coach | search engine optimization marketing initiative
Helping out small business owners is our job but as the Edmonton business coach. We create articles of to advise small business owners. In this article we will explain modern-day marketing initiatives through search engine optimization. Online presence has an important factor for marketing nowadays. It’s important for small business owners to understand search engine optimization. It is a way for search engines, such as Google to see and pick up your website. They will rank websites through relevance and number of keywords. Having a mobile friendly and responsive design also factors to this greatly.
Our work as the Edmonton business coach allows us to help small businesses. At Spurrell and Associates chartered professional accountants we are inspired and driven by our values and mission. This mission is to help small business owners to beat the odds. However the odds are against them that 50% of small businesses do not last for more than five years. According to entrepreneurs, 42% of failed businesses is caused by the lack of clients. Helping small business owners is what we do so we offer them free consultation on their first visit. You’ll get both our fractional consultation service in a free copy of the best-selling business book “e-myth” by Michael Gerber. If you wish to know more please contact us at 780-665-4949 or if you prefer to write to us please use info@spurrell.ca.
As a small business owner, knowing that simply having a website won’t generate clients. You need to optimize your website for search engines. This means having plentiful and relevant keywords and content, responsive and mobile friendly design. Google reviews however should not be underestimated. According to our Edmonton business coach, 88% of potential clients look at Google reviews before using it the company service. This includes client referrals which is important to small businesses. Having sufficient Google reviews will help convert referrals to clients. However if you wish to succeed, you should have please try to get 40 reviews for your website. This will allow potential customers this year company is a legitimate business. Once you achieve 40 reviews, you will have the opportunity to use Google AdWords. This paid ads that will allow your website to write through the Google’s first page. However using Google AdWords without enough reviews will deter potential clients from doing business with you and instead go to your competitors with more reviews,
Another important way to optimize websites Google lots is to have relevant keywords and plentiful content. The top websites on Google will have one thing in common. Words upon words of content on most of their webpages. As a small business owner, you should try to come up with at least a thousand words for your webpages. However this is difficult to do and if you can’t have a thousand words in each webpages at least try to have them on your important pages. Such as the home page, about page and lastly team page.
After setting up content rich pages, it’s important to update your website content at least once a week. You should come up with at least 500 word article for your blog. However we like using videos to complement our articles. We also transcribed this video schedule words to have at least thousand words to use this content.
