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Edmonton business coach | optimizing websites
Our goal is the Edmonton business coach for Spurrell and Associates chartered professional accountants to help small business owners succeed and beat the odds business. Our firm employs like-minded people who are passionate and driven by our corporate mission and values. The odds for small businesses to fail within the first five years is almost half. The most common reason to business failure is due to the lack of clientss. To help small businesses beat these odds have developed free consult program for first-time clients. This not only includes or professional business consultation, you will also see a free copy of “e-myth” the best-selling business book by Michael Gerber. If you wish to know more please contact us at 780-665-4949 or info@spurrell.ca.
Small business owners often rush to create a website for your business. The underestimate the value of a newly launched website. Just like any product, a website needs to be advertised. A newly launched website won’t appear on Google’s search results. We will aim to boost your websites ranking to the top.
As the Edmonton business coach we realize that marketing has changed a great deal ever since the Internet became mainstream. The web has paved way new ways to market your products. In the past, marketing initiatives typically included television commercials, radio ads, and classic print marketing materials. However since the accessibility of the Internet has become widespread, these marketing strategies have become obsolete. Cable services have become less popular recently because of Internet streaming services. The same can be said about radios because there are plenty of music streaming services out in the modern day.
It’s important for modern businesses to do digital marketing strategies. It’s common for bigger corporations to be present on social media nowadays. On top of their usual product placement posts, they also post some funny and relatable content. To appeal to younger generation, they need to post relatable content. This is called social media marketing. This is one of the ways that you can use the Internet to advertise yourself. In this article however we will talk about search engine optimization and now to get your website on top of Google.
Search engine optimization or SEO is important when launching a website. These are set of rules that web designers must comply in order for search engines to easily rank and find the website. A few essential factors to keep in mind are having a responsive website, plenty of positive Google reviews and lastly relevant keywords and content.
A responsive website means flexible and scalable design according to our Edmonton business coach. There are a wide array of devices nowadays which websites need to accommodate. Different screen sizes from small phones and large monitors. Phone technology has come a long way and they are essentially many computers. They are mobile computers that can surf the web from almost anywhere. Mobile web switches have become more common than ever before. This forced Google to enforce a mobile friendly rule for websites.
Edmonton business coach | website optimization
The odds of failure for small business owners are hi according to your Edmonton business coach. Our firm is dedicated to helping out these business owners succeed. Our team at Spurrell and Associates chartered professional accountants, we are inspired by our corporate mission and values. We employ like-minded people who are dedicated to our global and thus created free consultation program for new clients. Our new clients will enjoy free consult and a copy of “e-myth” the best-selling business book written by Michael Gerber. If you wish to know more please contact us at info@spurrell.ca or 780-665-4949.
The Internet has changed the way we live. Ever since it became mainstream, traditional marketing such as TV commercials, radio ads, and classic print materials have become less relevant in the recent years. Although arguably still effective, the decline of cable has directly led TV commercials to become obsolete and ineffective. Same goes for radios, a lot of music streaming services are out nowadays with more options and no ads. Print marketing materials on the other hand is still a solid way to advertise. However there are digital versions of these marketing strategies such as email newsletters and flyers.
As the Edmonton business coach we acknowledge the growth of technology. As technology continues to improve so will our marketing initiatives. The industry has shifted towards a more online focused marketing initiatives. You will often find big corporate bodies with relatable and witty social media accounts. To appeal to the younger people, big companies have social media specialist to handle and post content. There will post funny and witty things on top of their product placements. However we will not focus on social media marketing today. We will focus on search engine optimization and how it’s important for small businesses.
Small business owners overestimate the importance of having a newly launched website. A new website won’t generate any leads according to our Edmonton business coach. This is true, ranking on top of Google when your website first comes out is impossible. Engine optimization and important for newly launched websites. These are ways for search engines such as Google to find and rank your website according to relevance. Designers need to comply to Google’s new rules for Seo. Better these rules are followed, the higher you will rank on search results.
The first world to Seo as having a responsive design for your website. Responsive design is scalable and flexible website. Ever since smart phones became mainstream, mobile web searches has become more prevalent. Google realized that web searches are becoming more and more mobile focused and thus implementing a mobile friendly website rule.
Business owner should not underestimate the importance of Google reviews. According to statistics, 88% to potential clients will look at Google reviews before using your product or services. Having enough Google reviews is a way for people to see if your business is legitimate. The more Google reviews and have the better. We suggest small business owners to aim for at least 40 Google reviews to start with. This seems to be the threshold to where people start seeing your business as legit.
