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Edmonton business coach | digital marketing initiative
The marketing industry has changed drastically according to our Edmonton business coach. Marketing initiatives have moved away from traditional TV commercials, radio ads and print advertisement. The majority of new marketing initiatives stems from using the Internet to promote products. It’s important for businesses to have a solid online presence. Business owners should realize that the most effective marketing initiative in the morning day is online marketing. In this article we will discuss the importance of search engine optimization and how it can affect your business.
Spurrell and Associates chartered professional accountants is inspired by our mission and goals to help small businesses. In our firm consisted of like-minded Edmonton business coach who are passionate and dedicated to helping small businesses beat the odds. Our team has developed free consultation program for first-time clients. We will also give away free copy of “e-myth” the best-selling business book written by Michael Gerber. If you want to know more please contact us at info@spurrell.ca or 780-665-4949.
To have a successful business, you need clients. The best way to generate clients is through marketing. Marketing has changed drastically over the years. The tried-and-true classic marketing strategies are promoting through TV commercials, radio ads, and through print materials. Over time, these classic marketing strategies are rendered obsolete because of the Internet. Online digital marketing strategies have taken over the industry. These digital marketing initiatives consist of search engine optimization and social media marketing. Our Edmonton business coach will focus on search engine optimization. These are ways for search engines such as Google to see our website or content.
There are a few factors to consider for search engine optimization. The first one is having a responsive and fast website. Responsive website will scale depending on the viewer’s device. This is especially important nowadays since the popularity of smartphones. Most people use their smart phones to look up any information from anywhere. Google decided to focus on more responsive websites to accommodate these mobile users.
The next big factor to online marketing is having enough Google reviews. According to statistics, 88% of potential clients will look at Google reviews before conducting business. People often use Google reviews as a way to determine company’s legitimacy. Small businesses struggle with this factor due to their lower client base. They should try to ask your current clients leave Google reviews and try to explain to them how it will help them in the future. We suggest trying to get at least 40 Google reviews. This seems to be the magic number where people consider business legitimate.
Lastly having a content rich website is important for search engine optimization. The top websites will have a lot of relevant content on each of their pages. As the Edmonton business coach, we believe it’s important to have at least a thousand words on necessary pages such as the homepage, team page and the page. A small business owner it’s hard to come up with a thousand words for each pages however we have an efficient way of doing so. We use video blogs to update our website every day and we get content by transcribing the videos.
Edmonton business coach | online marketing initiative
Marketing initiatives are what businesses use to get clients as observed by our Edmonton business coach. These marketing initiatives do not stay the same for very long. The traditional classic marketing includes TV infomercials, radio ads and print marketing materials. These tactics were used before the Internet was mainstream. However since the Internet is more prevalent in the modern day, online marketing initiatives became go to strategy for marketing companies. All of the top grossing companies usually have a strong online presence. This is important for a few reasons, social media marketing and search engine optimization. These two are biggest online marketing trend as we speak.
The team in our firm is inspired by our company vision. The Edmonton business coach at Spurrell and Associates chartered professional accountants are inspired by our goal to help small business succeed. The odds are against them as 50% of small businesses fail within the first five years. It’s important to note that 42% of these failures are directly correlated to not having enough customers. Our firm has develop a free consultation program for our new clients. This will allow new businesses to enjoy professional business consultation and a free copy of Michael Gerber’s best selling business book called “E-myth.” If you wish to know more, email us at info@spurrell.ca or call us at 780-665-4949.
As our Edmonton business coach mentioned, that online marketing is one of the most effective marketing initiatives around. The internet is powerful tool to use for marketing because it is able to reach almost everyone in the world. Optimizing your website or content for to comply with search engine rules is one of the best way to take advantage of this. Search engine optimization is a powerful tool as it lets your website or content to be found by search engines like Google, Yahoo, etcÖ
Firstly, the businessí Google reviews are a big factor for their online presence. The statistic shows that 88% of potential customers look up Google reviews before engaging in business. People nowadays reference a companyís legitimacy with reviews. They find real peopleís opinions on the business for reviews thus it can be a good reference for potential clients.
The second factor is having responsive website. A responsive website can scale to difference screen sizes. These websites are flexible and can accommodate both mobile and desktop users. The rise of mobile phone usage created a need for websites to be mobile friendly.
The last part to SEO is having a content rich website. Business owners need to created websites with a lot of relevant content. This will allow Google to find you website or content easier. We suggest getting a thousand words at least for your most important webpages. This webpages are usually the homepage, the about page and the team page.
