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Edmonton business coach | using a website to generate leads
As the Edmonton business coach, we will tell you the steps to launch a successful website. The most common reason to business failure is the inability to attract enough customers. This is according to 42% of business owners. Our team at Spurrell and Associates chartered professional accountants is inspired by our corporate mission and values. Our firm is driven by our goal to help Canadian small businesses to beat the odds. Our team is developed a few ways to help small businesses such as giving away free copies of Michael Gerber’s best-selling business book called “E-Myth” and providing free consultation on their first visit. To learn more about this program contact us at info@spurrell.ca or 780-665-4949.
Small business owners often think that launching a website can magically generate leads. However as the Edmonton business coach, we know that your there are necessary steps to make a website successful. The best way to attract customers online is rising to the top of Google. This is through search engine optimization or SEO. To be successful in SEO, there are a few necessary rules to follow. The website needs to be mobile friendly, the content needs to have the relevant content and keywords and having enough Google reviews.
Client referrals are often the most common ways for small business owners to generate clients. Preferred clients are still more likely to look at your Google reviews before conducting business. Positive Google review will more likely to covert referral clients. The statstics shows that the 88% of potential clients are going to look at your Google reviews. As the Edmonton business coach we believe that small businesses should try to get at least 40 or more Google reviews. Most customers will look at your Google reviews and the more you have, the more chances they will do business with you.
Most people have heard of Google AdWords. These are paid ads to get your website on top of Google. You may be asking if it’s a good idea to just pay Google to get the top spot. However it’s a bad idea to use Google AdWords before getting enough reviews. If you decide to use Google AdWords before getting 40 or more reviews, this might driveway business. This could cause potential client to your competitor’s services instead. Potential customers are still more likely to go to businesses with more positive and higher number of reviews.
The other big factor in search engine optimization is a number of relevant content. Your website needs to contain relevant keywords and content or Google won’t rank you anywhere. We suggest having at least 1000 words each page. This is a lot of words however. Start off you should focus on trying to get a thousand words in your homepage and team page.
You also need to try to update your website every now and then. The most effective way to do this is through video blogs. You can use these videos to create a thousand words for each block. You can use transcribing software to get these words our of the videos.
Edmonton business coach | generating leads using website
Launching a successful website requires a ton of time and effort to achieve according to our Edmonton business coach. The newly created website won’t attract any leads at all. At Spurrell and Associates chartered professional accountants, we are inspired by our goal and mission. Our team’s mission is to help small businesses succeed. We realized that 50% of Canadian small businesses fail within the first five years and 42% of this failure is directly correlated to not having enough clients. However we have a few ways to make your website effective. So join our free consultation program for new clients today. You will receive our professional consultation service and free copy of Michael Gerber’s best-selling business book called “E-Myth.” Contact us today at info@spurrell.ca or 708-665-4949.
A newly launched website will not magically rank on top of Google. Sadly most small business owner thinks that simply launching a website is the key to success. However new website formed generate leads right away. One of the most effective ways of interacting online customers is through Google. Your website needs to be optimized for SEO or search engine optimization. There are few ways to win at search engine optimization. Your website needs to under Google “canonical”compliance. This means website needs to be mobile friendly, quick to load, has a lot of relevant content, and reviews.
Small business owners often rely on client referrals to gain business. However even referrals look at Google reviews before conducting business. Our Edmonton business coach found out that 88% of potential clients look at Google reviews before conducting business. We believe that magical number for Google reviews is 40. If you have 40 or more Google reviews, potential clients see your business as legitimate.
Paid ads or Google AdWords is few ways to get on top of Google. These paid ads are a surefire way to get your website noticed. However most potential clients will still look at business with the most reviews. Without 40 or more Google reviews, spending money on Google ads will do more harm than good. If you don’t have enough Google reviews your potential clients will most likely go to your competitors instead. Which means you spend money to advertise your competitors business.
As the Edmonton business consultant would you recommend having at least a thousand words for each page in your website. Writing a thousand words can be a cumbersome task for most small businesses. Focus on the most important pages in your websites. This includes homepage, and the team page. Minimum required words is 350 but it’s important to have a thousand words on the important pages. Now if you want the top Edmonton business coach then call now!
To win at SEO, you also need to update your website at least every week. An easy way to create content is through 10 minute video blogs or vlogs in short. You can also use these videos to create word content. There are software that help you transcribe videos into words. It could be useful to quickly feel your 1000 words.
