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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Accounting Firms | How To Drive Traffic To Business

Many entrepreneurs believe if they are finding their profits down in their business that they can make up for lack of revenue by cutting expenses says Edmonton accounting firms. However, cutting expenses cannot help an entrepreneur if their problem is not generating enough revenue. Therefore, businesses should create a business plan that addresses the need to generate as much revenue as possible as early in their business as possible. By doing this, entrepreneurs can generate the revenue that they need in order to successfully remain in business.

There are many things that business owners can do to start driving traffic to their business says Edmonton accounting firms. And while most entrepreneurs believe that one of the first things they need to do in their business is create a website, this is not actually true. There are several things that business owners can do first, that are not only more effective, but are less expensive or even free. Business owners should be utilizing as many free methods as possible to drive traffic to their business, and once they have mastered all of those free methods, then they can start paying for services that will help them drive even more traffic.

One of the first things that an entrepreneur should do is create a Google my business, or Google places listing. What this will do says Edmonton accounting firms is allow businesses to start being found by Google search the best thing about creating this listing, is that it will allow them to be found immediately by customers who are searching for that type of business. And it will also cost an entrepreneur absolutely nothing. By creating this listing on Google, businesses can start generating traffic to their business immediately for absolutely no money down.

Once a business owner has the ability to be searched on Google, the next thing that they should do is aim for getting Google reviews. A Google my pages listing allows businesses the ability to start generating Google reviews, even before they have a website. Since 88% of all customers who are looking for products online will do a Google search, and reads the Google reviews prior to making the purchasing decision. Therefore, the earlier in entrepreneur can start generating Google reviews, the better.

Not only that, but business owners should take into consideration that forty Google reviews should be the minimum number that they aim for to start. The reason why, is because at forty Google reviews, the Google search engine will start ranking businesses with this number of reviews higher in search engine results. As well, customers will take businesses who have forty Google reviews more seriously, and will be more likely to purchase from the business. If a business owner creates a website before having these things in place, they will not get ranked high in search results, and people will not be able to find them. Therefore, business owners can utilize the free methods first to generate traffic to their business.

Edmonton Accounting Firms | How To Drive Traffic To Business

Ranking high insurgent results should be a goal for all business owners as soon as they start their first business says Edmonton accounting firms. The reason why, is because when they are able to rank higher in Google searches, they will be more likely to drive traffic to their business. The goal should be to be found on page 1 of Google, because most people do not look farther than the first page. However, many entrepreneurs are sure of the first few things that they need to do in their business to be found on the first page of Google.

Once an entrepreneur has created a my Google listing, or a Google my business listing, then they have the ability to generate Google reviews. Once they have forty, a business owner can start focusing on creating content to put up on this listing. The more content that they have, the higher up the will appear in search engine results. What Google considers content that will allow entrepreneurs to rank, are the most number of pages that have a thousand words or more. Many entrepreneurs are overwhelmed the idea of trying to write a thousand words, and it can be very daunting and overwhelming. However, with the right strategy, it can be achievable.

Many people may not realize that they can speak about a thousand words and about ten minutes. Therefore, if they create a YouTube video about something in their business, by speaking for ten minutes, they can create a thousand words. They can put these videos up on YouTube, and that will allow them to not only be searched on Google, but now it will allow them to be searched on YouTube. Edmonton accounting firms says that this is important, because YouTube is the second largest search engine in the world.

Once an entrepreneur has a ten minute video, they can transcribe that is, and put that transcription on their Google my business page. A business owner should aim for doing about twelve ten minute YouTube videos to start. This will give them twelve pages with a thousand words or more, which will allow them to start being ranked quite high up in the search engine results on Google. By having that is combined with the content on YouTube, will help an entrepreneur start driving traffic to their business. Once they have mastered these things, only then is an entrepreneur going to benefit from having a business website. By being able to drive traffic first, a business owner can utilize all of the free methods of marketing possible, to help them achieve search engine results says Edmonton accounting firms.

However, a business owner needs to realize that once they have forty reviews, and twelve pages of content, they need to come up with a strategy on how they are going to achieve that on a regular basis, so that they remain relevant, and can continue to generate traffic for their business.