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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Accountant | Why Look at Ad Impressions

 

It is very important for business owners to monitor their Google AdWords campaign, especially when it has been recommended to them by their Edmonton accountant. Typically, this means that they have a revenue problem. That they need to fix, by increasing their revenue and finding new customers.

However, many business owners may not know exactly what they need to do in order to set up an effective Google AdWords campaign.

Or, once they have set it up. What they need to do to monitor it for effectiveness. The first thing that they should do, is sit down with their Edmonton accountant.

In order to figure out how much money to spend every week. Many business owners might be tempted to have a very small amount every week, because they do not want to spend more money than they need to.

But if they do not have enough of an ad spend every week. They are not going to generate the results that they need to increase the revenue. Which would waste that money that they are spending.

However, it needs to be an amount that they can afford every week. So that they can spend the amounts they need to generate results, on a consistent basis.

If they advertise on Google AdWords one week, and take a break for the next. They are not going to generate the results they want. And it may take a significantly longer amount of time to generate leads for their business.

Therefore, setting an ad budget and being consistent methods. Is the first step to having an effective Google AdWords campaign. The next thing that they need to know, is what keywords to use.

Figuring out the keywords can be a little bit of a guessing game. By entrepreneurs trying to figure out what keywords their ideal and likely customers are using. When they are searching for their industry.

And often, business owners might find that the keywords that customers are using. Our nothing similar to what a business owner or any other professional in the same industry would use.

A great example of this, is a person might use a keyword marital law to search for a family lawyer. Although no family lawyer in Alberta would use those words in their industry.

However, what keywords they actually use are not important. If it results in finding their ideal and likely customers. Which is what finding keywords is designed to do.

However, if business owners are having a difficult time. They can use Google ads analytics. And they will be able to see what their ideal likely customers are searching for in their local markets.

So that they can come up with a keyword that is being used by their customers. And avoid using a keyword that is not being used. To end up with the results that they are expecting.

Setting up an effective Google AdWords campaign. Can show a business owners Edmonton accountant. That they are doing the right things to increase their revenue. So that they can stay in business longer.

What do you need our Edmonton Accountant to help with?

 

When business owners sit down with their Edmonton accountant at their annual meeting. They might find out that they have a revenue problem, that can only be solved by finding more customers to sell their products and services to.

When this is the case, Edmonton accountant typically suggests advertising on Google, because that is where the majority of customers go. When they are ready to find a business to buy products and services from.

Therefore, when entrepreneurs advertise on Google with a product called Google AdWords. They are going to be able to find their ideal and likely customers. When they are ready to purchase the products and services that entrepreneurs cells.

Because of this, it can be extremely effective. As long as a business owner knows. How to set up an effective campaign. And monitor it for its effectiveness.

Once a business owner has set up their campaign and it has gone life. It is very important that they are keeping track of the results through the Google analytics.

Because if they just monitored the effectiveness of the campaign based on the number of leads they were getting. They might miss vital information. Or not understand what part of the campaign is not working.

One of the first things that they should look for is the number of ad impressions they are getting with this keyword. At impressions refers to the number of times they have their ad being viewed.

And one of the most important things to keep in mind about ad impressions. Is that their ideal and likely customers will need to see their ad several times. Before they will click on it once.

Therefore, business owners need to look for thousands of impressions to hundreds of clicks. Since they are going to have far more impressions than clicks.

They need to ensure that they are getting thousands of impressions in the first place. Because if they are not getting that quantity. They will never get hundreds of clicks, to turn into leads the business.

And if they are not getting enough impressions. The problem could be that the keywords are too narrow, the demographic is too narrow. Or that they are not spending enough money on their ads.

Which means while the campaign might be effective, they need to get their ad in front of significantly more people. In order to generate the results that they expect.

If a business owner finds that they have thousands of impressions, and hundreds of clicks. But they are still not generating the leads that they expect. Business owners should look at their own website.

The websites should be designed as a way to convert leads into customers. And if it is not doing that, business owners should change that in order to ensure that there Google AdWords campaign is effective.

If business owners have trouble creating there Google AdWords campaign. It might be worth their time and money to hire a professional says Edmonton accountant.

Business owners can hire an expert in Google AdWords. To set up and monitor their account. So that a business owner can spend the time running their business, where they are most effective.