Free consult & free copy of book

E-Myth – “Why most small businesses don’t work & what to do about it”

Contact Us


Most 5 star CPA Google reviews in Canada

Read Reviews

Chartered Professional Accountants E Myth

1 Fixed Monthly Fee - Planning | Accounting | Taxes | Consulting

Helping Canadian businesses beat the odds!

Edmonton Accountant | What Business Owners Should Learn About Advertising Online

Since entrepreneurs are typically the experts in their own business, Edmonton accountant says many business owners struggle with understanding online advertising. However, learning what they need to know is crucial to ensure that they can find enough customers to avoid failing in their business. This is important, because industry Canada has discovered that half of all entrepreneurs in Canada fail within five years of opening their business. And out of those failed entrepreneurs, an overwhelming 42% of them will say that the reason why they failed is because they were unable to find enough customers for their business. Therefore, it is very important that entrepreneurs create a very effective marketing strategy that includes online marketing plans, so that they can help their business avoid this failure.

One of the first things that business owners should understand, is before they are even ready to start spending money online, they need to ensure that they have a minimum of forty Google reviews in their business first. The reason why says Edmonton accountant, is because 80% of all consumers look at Google reviews prior to making their purchasing decision. In the same study has shown that when consumers see that a business has fewer than forty Google reviews, that will negatively influence their purchasing decision. In order to inspire confidence in consumers, business owners need to have a minimum of forty reviews first.

One great thing about getting forty reviews before entrepreneur start spending money online, is that once they have forty reviews or more, the cost of Google AdWords goes down. This is very important, because Google AdWords is one of the most effective marketing strategies that an entrepreneur can implement for their business. The reason why, is because most people who are ready to buy are on Google. Therefore, entrepreneurs can get the most of their ad spend by having forty Google reviews and then purchasing Google AdWords.

How Google Adwords work says Edmonton accounting is allowing an entrepreneur to pick keywords that when searched by a customer, bring up and entrepreneurs add in the search results. Business owner only has to pay for those AdWords, when at consumer clicks on their ad. These results appear at the top the listing, above the organic search results and even above the map listings. When using this along with a retargeting product, can help see that ad, to increase the chances of them clicking on it and becoming consumers.

By understanding how Google AdWords work, and how effective they are at generating traffic for businesses, can inspire entrepreneurs to use that as their online marketing strategy. When coupled with having a minimum of forty Google reviews first, can be enough of a marketing effort to help entrepreneurs find enough new customers in their business. By finding enough new customers can help entrepreneurs avoid the failure rate that 42% of all failed businesses succumbed to. This can help entrepreneurs be successful in their business.

Edmonton Accountant | What Business Owners Should Learn About Advertising Online

When a business owner is ready to start spending money for advertising online, Edmonton accountant says that there are several things that they should know. These tips can help them ensure that their spending their money in the best places possible for their business, and having enough money spent, and enough time devoted to their effort to ensure that is being effective. Therefore, entrepreneurs should work with a marketing specialist to come up with a efficient and effective marketing plan that will help them spend money confidently on online advertising.

One of the very first things that entrepreneurs should be keeping in mind when it comes to online advertising, is that consumers need to see and entrepreneurs add more than once before they are inspired to take action. In fact, entrepreneurs need to see and add a minimum of four point three times before they are inspired to take action on it. Therefore, an entrepreneur should keep this in mind with all of their marketing strategies, so that they can spend enough money to ensure that enough people are seeing their ads enough times. In addition to that, Edmonton accountant says that entrepreneurs need to ensure that they are allowing enough time to ensure that there marketing efforts are actually working.

Therefore, an entrepreneur it is to ensure that they are very consistent on their marketing efforts online. If they start and stop, not only will they end up taking a lot longer of a time to generate results. But it is also going to cost them significantly more marketing dollars. The reason why, is because every time they stop there marketing efforts online, those consumers that were partway or most of the way through the buying cycle will have to start at the beginning of the cycle again.

Business owner also needs to ensure that they are setting their marketing budget, and then ensuring that they can commit to that every week. Edmonton accountant recommends that entrepreneurs commit to about two hundred and fifty dollars each week, in order to be likely that their spending enough money to attract customers, as well as being able to get enough data to verify that their efforts are working. Maybe they need to try different keyword, for example. However, with not enough money spent an entrepreneur will never be able to verify if that is going to help them attract customers or not.

When entrepreneurs their business, they should be setting up an appointment with their Edmonton accountant so that they can create a marketing plan not just for their business as a whole, but there marketing plan as well. This way, when entrepreneurs are ready to start spending money on online advertising, they can be confident in not only how much money they spent, but where they are going to be advertising to get the best results. By doing this, entrepreneurs can be sure that they are going to be able to find the customers they need to be successful in their business, and not just simply avoid failure.