Free consult & free copy of book

E-Myth – “Why most small businesses don’t work & what to do about it”

Contact Us


Most 5 star CPA Google reviews in Canada

Read Reviews

Chartered Professional Accountants E Myth

1 Fixed Monthly Fee - Planning | Accounting | Taxes | Consulting

Helping Canadian businesses beat the odds!

Edmonton Accountant | The Most Effective Ways To Advertise Online

When business owners are ready in their business to start spending money online says Edmonton accountant. They need to ensure that they are going about it the best way. While online advertising can be very effective, it can also be very easy to spend money and effectively as well. Therefore, prior to deciding what methods they are going to use for online advertising, an entrepreneur needs to come up with an effective marketing plan, that helps them specify not only where they are going to spend their money, but how much per month ensure that they are spending their money wisely.

Many entrepreneurs are not even sure how much money they should be spending on advertising in their business at all, let alone how much online. While most companies that are spending money on advertising, are spending around 2% of their revenue per year on advertising says Edmonton accountant. The more successful companies are spending over double that, at 5% on average. Ultimately, businesses that outperform their competition are also spending more than their competitors as well.

While online advertising is an extremely effective way for businesses to find new customers says Edmonton accountant. Businesses should be aware that not all forms of online advertising is effective. Therefore, before they spend money on an advertising plan, they need to ensure that the money that they spend is going to be most likely in helping them sell products and services to customers who are ready to buy.

While many people like advertising on Facebook, mostly because it is easy and less intimidating. It is not the place where most companies ideal and likely buyers make their purchasing decisions. In fact, Edmonton accountant says most people who are ready to spend money go to Google in order to find the products or services that they are looking for. Therefore, Google is a much more effective advertising vehicle than Facebook.

The products that Google sells for advertising is called AdWords. This is when people do a Google search, the AdWords ads will appear at the top of the page, above the map listing and above the organic search results. However, because this has been an extremely effective form of advertising, there is a lot of competition for Google AdWords. This has resulted in the price of advertising on Google to go up.

However, a much more cost-effective but also effective online marketing strategy is for people to advertise on YouTube. There is much lower competition, that business owners can find ideal and likely buyers on YouTube for pennies a click. How it works, is when people have done a Google search for product or service, but have not purchased yet, when they are on YouTube, they will often end up getting ads for that same product and service. This increases the number of times that businesses add will get viewed, and convert people into customers.

Ultimately, there are many things that entrepreneurs need to take into consideration when there advertising online, that setting up an appointment with their Edmonton accountant can help them create a marketing plan that is not only effective, but will allow them to get the best advertising for the money that they spend. By doing this, entrepreneurs will be able to find customers in their business, so that they can sell their products and services and grow.

Edmonton Accountant | The Most Effective Ways To Advertise Online

One of the most common problems that businesses face says Edmonton accountant as they are unable to find customers for their product or service. In fact, while 50% of all businesses fail within five years, the most common reason entrepreneurs fail is not being able to find customers. Therefore, in order to help when entrepreneurs find the customers and be successful, they need to learn the best ways to advertise their business.

While there are many methods of advertising out there, Edmonton accountant recommends that businesses should have a certain percentage of their advertising dollars being spent online. In fact, good online advertising is as important now as having an ad in the Yellow Pages used to be. If people are not advertising online, they are missing out on a large percentage of customers that they could be selling to.

Not only is it important that entrepreneurs are marketing online, they need to ensure that there marketing efforts are consistent as well. While it takes a certain amount of money to capture ideal and likely buyers, and solemn products and services. When customers are not able to be consistent, Edmontons accountant says that they end up spending far more money to capture those sales then if they were consistent from the beginning. Therefore, Edmonton accountant wants to ensure that when they set a marketing budget for entrepreneurs, those entrepreneurs are committed to spending that money every month, to be able to be most effective in their marketing efforts.

Ultimately, entrepreneurs need to understand that ideal and likely buyers need to see their ads an average of four point three times before they are going to take action on that ad. Therefore, a business owner needs to be patient, and consistent in their marketing efforts, so that they can capture those views by their ideal and likely buyers.

In addition to buying online advertising, Edmonton accountant recommends that entrepreneurs use a product called Adm. What this does, is it allows entrepreneur to have their ads being shown to a person who has clicked on their ad once, but has not bought to see those ads more often. This is going to allow a business to have their ad viewed that four point three times as necessary to generate a sale.

By understanding how important it is to advertise online, and to be consistent as well as patient, entrepreneurs will be able to increase the number of customers they get through this form of advertising. By doing this consistently in their business, entrepreneurs will be able to find customers in their business, and avoid going out of business because they have not been able to find customers to sell to. By doing this, business owners will be more likely to succeed in business.