Free consult & free copy of book

E-Myth – “Why most small businesses don’t work & what to do about it”

Contact Us

Stars

Most 5 star CPA Google reviews in Canada

Read Reviews

Chartered Professional Accountants E Myth

1 Fixed Monthly Fee - Planning | Accounting | Taxes | Consulting

Helping Canadian businesses beat the odds!

Edmonton Accountant | Questions Entrepreneurs Have About Advertising Online

While many entrepreneurs understand that it is very important that they should be advertising online, however says Edmonton accountant they do not know the first places that they should be doing it. This leads to entrepreneurs making all sorts of wrong decisions, and spending money and effectively without getting results. Therefore, by answering several questions that entrepreneurs have can help demystify the process, and allow them to create an effective marketing strategy that will help them grow their business.

The first question entrepreneurs have is: it is the best place that advertise online? Ultimately, Edmonton accountant says the most effective place to advertise to people to buy products and services is the place people go in order to buy products and services. While Google is a search engine that many people use for a variety of reasons, it is the most common place that people who are looking to make purchases go as well. For example, entrepreneurs simply need to think of where they would go their basement suddenly filled with water, and they needed to find a plumber immediately. It would probably go to Google, open up a search bar and search the term plumber plus their city. Therefore, Google is the place they need to advertise.

The second question that entrepreneurs often have is: where is the second best place for entrepreneurs to advertise? Edmonton accountant says there are many other secondary advertising sites that they would recommend, but for cost-effectiveness, they recommend YouTube. YouTube ads give an extremely good value to entrepreneurs, because there is such a low competition on this site. Therefore, business owners can spend pennies for each click, that they might be spending several dollars for on Google adwords.

The third question that entrepreneurs often have is: is there any other advertising products that will be as effective as Google is? Edmonton accountant says that there is no other product out there that is going to give the same results. And Google is extremely effective. However, if an entrepreneur wants to make the most cost-effective use out of their marketing dollars, they may want to limit how much they spend on Google, but then use a retargeting product that can help their ad be seen are often. How this works, is allows an entrepreneur to capture a consumer who clicks on their ad on Google once, to follow that consumer around the Internet, showing them and entrepreneurs add more often. This way, an entrepreneur can harness the effectiveness of Google AdWords, but not spend so much money in order to do it.

Business owners can come up with an extremely effective marketing strategy, by understanding the best places to start, and then strategizing with their Edmonton accountant. Ultimately, their goal should be getting their ad in front of his many people enough times to convince them to make a purchasing decision. By doing this, entrepreneurs will be able to increase the number of customers they have buying products and services from them, increasing their ability to grow their business.

Edmonton Accountant | Questions Entrepreneurs Have About Advertising Online

Most business owners have never had to advertise prior to being an entrepreneur says Edmonton accountant. And because of that, they have many questions and misconceptions about the effective ways of advertising their business online. Therefore, helping entrepreneurs learn what they need to know is an important way to ensure that they can spend their marketing dollars effectively to attract as many customers as possible.

The first question that entrepreneurs often have is: when is the right time to start paying for online advertising? This is a great question, because most business owners believe that they should start paying for online ads immediately in their business. This is not true, and while there is a significant number of free marketing opportunities that they can harness first. Business owners need to know that they should start with these as well, not just because there free, but because are going to lay the foundation that entrepreneurs are going to be able to build the rest of their marketing efforts on. If they do not do these three things well first, they are not going to generate the most positive results.

Edmonton accountant says the first thing that entrepreneurs should be doing, is ensuring that they are working to get the most number of Google reviews as quickly as possible. They say it as important to an entrepreneur as oxygen is. The reason why they need to get the most number of Google reviews as part B as possible, is because 80% of all consumers look at Google reviews in order to influence their purchasing decisions. When a business has under forty, consumers lack confidence, and become more likely to look elsewhere for the product or service they are shopping for.

The next question entrepreneurs often have is how often do consumers need to see entrepreneurs add the for they take action and by? Edmonton accountant says this is extremely important as well, because if business owners think that all they have to do is show people their ads once, in order to inspire them to purchase that might make them disappointed in the results they get. In fact, it takes an average of people viewing and add four point three times before they are inspired to take action. Therefore, an entrepreneur needs to ensure that there marketing efforts are consistent enough, and in place long enough to capture enough people seeing that enough times to make a difference to an entrepreneurs business.

Even though entrepreneurs need to understand that online advertising is extremely important, it is not going to be an instant fix for a business. A business owner should not expect to start advertising, and within a month have their business transformed. This is about consistency, and doing what they needs to ensure that their business is generating enough customers overall to become successful. By doing this, entrepreneurs will increase their chances of being able to find enough customers in their business to grow their company.