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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Accountant | Most Effective Online Marketing Strategies

The reason why business owners should think of the most effective online marketing strategies for their business says Edmonton accountant is because online marketing is extremely important. They estimation of how important it is to businesses, mimics about how important the Yellow Pages ad was twenty or thirty years ago. Businesses needed to be advertising that way, in order to be seen as relevant. Therefore, business owners need to understand that this is how important online marketing is for their business as well.

However, business owners need to understand that not all online marketing methods are the same, some are more effective than others, while some are not effective at all. It often depends on the type of business that an entrepreneur has, and how they find their customers. As well as help customers find the business, and make their purchasing decisions. Therefore, business owners need to take many things into consideration, and then sit down with their Edmonton accountant to create an effective online marketing strategy that will be effective, and worthwhile for their business.

The very first things that their Edmonton accountant is going to tell them, is that if they do not have a minimum of forty Google reviews in their business, there marketing strategies will not be as effective as they could be. The reason why, is because 80% of consumers do a Google review search for making their purchasing decision. And when businesses have fewer than forty Google reviews, that negatively influences those consumers decisions. Therefore, all of the great online marketing that a business does will be less effective if they do not have Google reviews in their business to start.

Therefore, the very first marketing strategy that an entrepreneur should focus on online, is getting Google reviews. After that, they should ensure that the way that they are utilizing their marketing dollars is effective enough to build on that foundation.

Most effective these to spend marketing dollars is by advertising on Google says Edmonton accountant. The product that Google sells is called AdWords, and these are ads that show up in relation to the keywords that customers are searching for products with. The good thing about this is that an entrepreneur will only pay for clicks that have been made onto the ad. These ads show up in a Google search, above the organic listing and map listings on the page. Increasing the chances of a consumer clicking on the add. An entrepreneur needs to decide what keywords they are going to pay for, and there is literally no limit to the keywords that they can choose. It is have to decide how much money they are going to spend, because depending on the popularity of these keywords, they will cost different amounts of money.

With how complex deciding how to advertise on Google is, business owners need to be working with the professional to ensure that the strategy they have is going to be effective for the results that are going to get, and effect cost wise. But when it is effective, entrepreneurs will be able to focus on getting customers and growing their business.

Edmonton Accountant | Most Effective Online Marketing Strategies

Businesses need to focus on how to attract customers to their business says Edmonton accountant. The reason why, is because while 50% of entrepreneurs fail, the reason why is not only startling, but completely avoidable the right advertising. 42% of all failed business owners site not being able to find customers as the reason for their business is failure. This means, entrepreneurs can literally avoid this reason for failure significantly by strategizing on how they are going to do their online marketing.

However, businesses often do not know the best ways to advertise online, and often make mistakes early on, wasting time and wasting money. One mistake that many business owners make is they think that it is effective to advertise their business on Facebook. Edmonton accountant says Facebook is not a bad place to advertise, but it should be the first place. The reason why, is because while many people are on Facebook often, this is not the place they go to make purchases. This is the place they go to be social. Therefore, if the event that an entrepreneur is advertising is a social event, it will have better traction.

However, the reason why Facebook is not effective, is because typically, when consumers are ready to buy something, they are going to go to Google search it. To prove this, entrepreneurs simply need to think of the first place that they would go if they have a tooth they can and need to get to dentist quickly. Or if their basement is flooded, and they need a plumber immediately. They will realize that Google is the place where people are going to go to find these services and the products that they need, rather than Facebook.

Once an entrepreneur has decided that Google advertising is the right place for their business, Edmonton accountant recommends that when business owners have decided to advertise online, they need to to be patient and consistent with their marketing. The reason why is because it takes a person an average of seeing an ad four point three times before they are ready to make a purchase. Therefore, entrepreneurs need to ensure that there marketing efforts are consistent enough to capture that amount of times before a consumer is ready to buy, and then it is long enough, in order to enough people see that at the right number of times to start generating results.

Entrepreneurs should understand that online advertising is very effective, but the key is advertising in the right place, consistency and longevity. By implementing these in their business, the marketing strategy that they implement is going to help them attract enough customers to help them not only avoid failure, but succeed and grow their business so that they can become successful in their endeavour.