Edmonton Accountant | Monitoring Ad Impressions Is Necessary
When business owners sit down with their Edmonton accountant. They often find out that they have a revenue problem. And this is often why they set up a Google AdWords campaign.
However, business owners may not know how to effectively monitor a Google AdWords campaign. In order to generate the results that they need. In order to address the revenue problem that they have.
While they might understand that they need to be consistent in the ad spend every week. To ensure that they are consistently advertising their business regularly.
It takes a bit more effort than sitting of the account, and paying the bill regularly. And then expecting the leads roll into their business. Instead, business owners need to monitor the campaign as well.
However, many business owners not sure what they need to be looking for. When they are looking at the Google analytics of their Google AdWords campaign. In order to ensure they can get the leads they need.
One of the first things that Edmonton accountant recommends business owners pay attention to. Our the number of online ad impressions that they are generating.
Online ad impressions for to the number of people that are seeing their ad. And while some business owners think that they only need to have a few hundred. To generate hundreds of leads in their business.
This is not the case, because in order to get a customer to click on their ad once. They need to see it several times. Therefore, thousands of online ad impressions. Generate hundreds of people clicking on the ad.
Therefore, Edmonton accountant says if they are not generating thousands of impressions. They should look at the different causes as to why they are not getting enough ad impressions.
One possible culprit could be that they are using keywords that are not being used by their ideal and likely customers. Or that they are using a keyword that is extremely narrow and very specific.
And their ideal and likely customers are not using that specific keyword phrase. When searching for that industry to buy those products and services from.
Therefore, business owners need to use a keyword that is not too narrow. And when that is being used by their ideal and likely customers. To help them with this, business owners can look at their Google ads analytics.
And see what keywords people in their local market are using. To find that particular industry to buy products and services from. So that business owners can be more likely to generate the online ad impressions that they need.
Once a business owner starts getting the results of thousands of ad impressions. Then they need to look at other metrics. In order to determine if there advertising campaign will result in the leads that they are expecting.
If business owners do not have the time to set up as well as monitor their Google AdWords campaign. There are number of professionals that they can hire that can do this on their behalf.
So that business owners not only can have an effective campaign. But they can have an effective campaign while doing what they do best, which is spending time in their business.
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The single most common problem that business owners face according to Edmonton accountant. Is that they are unable to find enough customers to sell their products and services to.
In fact, while 50% of entrepreneurs in Canada fail according to an industry Canada survey. 42% of those failed businesses say the reason why they were not successful. Was because they were unable to find enough customers to sell their products and services to.
Whether this is because business owners were not marketing their products and services effectively. Or if they were not marketing their products and services at all.
One way that business owners can overcome this obstacle. Is by setting up a Google AdWords campaign. Because it is an extremely effective way of finding their ideal and likely customers.
And allows business owners to market their products and services to those ideal customers. At a time when they are ready to make a purchasing decision.
However, the key to Google AdWords campaign success. Is ensuring that they have the right keywords in place. And then marketing consistently to generate the results that they need.
By looking at the online ad impressions. Business owners can figure out if their keywords are too narrow or too broad. Or if they have the right keywords for their business.
If they have not enough online ad impressions. The keywords are most likely to narrow. Or too specific which will result in not enough people seeing their ad to generate the leads to grow their business.
However, Edmonton accountant says if they use keywords that are far too broad. They might end up getting several thousand online ad impressions. But not enough people clicking on the ad.
Because while they are getting their ad in front of a lot of people. Because the keyword is too broad, they are not the businesses ideal and likely customers.
Therefore, business owners need to monitor not just the online ad impressions. But the number of clicks that they are getting. And the goal will be to get thousands of online impressions, and hundreds of clicks on the business owners ad.
However, if they are not getting enough clicks on the ad. The potential problem. Could be that the ad is not inspiring enough people to click on it. Even if they are getting in front of their ideal and likely customers.
This is where Edmonton accountant recommends business owners creating a no-brainer offer. To entice those customers that are ready to make a purchase. To click on their ad in that of their competitors.
By making the ad as enticing as possible. They will get more people to click on their ad, and generate the leads they need. And most likely turn those leads into customers at the same time, if it is an offer that they cannot refuse.