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When business owners are ready to create an online ad campaign, often at the advice of their Edmonton accountant. One of the most effective forms of online advertising is Google AdWords.
This will allow business owners to market their products and services. Directly to their ideal and likely buyers. At a time when they are ready to make purchase.
And while this is incredibly effective. Business owners need to have the right keywords. To ensure that enough of their ideal and likely customers are seeing the ad.
As well as have the right ad, to inspire their ideal likely customers to click on that ad. Instead of the ads of their competitors. To generate the leads that they need in their business.
And in addition to that. Business owners need to ensure that they are not only spending enough money to generate results. That they are spending money consistently. To generate the results they need.
Online ad impressions is one of the first metrics that business owners should be concerned with says Edmonton accountant. When they are monitoring the effectiveness of their online campaign.
Online ad impressions refers to the number of people who sees their ad. And even though they will get there ad in front of their ideal customers who are ready to purchase those products and services.
Business owners need to understand, that those customers will need to see their ad several times. Before they click on the add and by those products and services from the business.
Because of this, business owners need to have thousands of online ad impressions. To get there ad in front of not only the right number of customers. But the right number of customers enough times.
And if they do not to spend money consistently. Such as spending money one week but not the next. They will get there ad in front of enough people.
But they will not get there ad in front of enough people enough times. And the end result is that they are going to spend more money, and get fewer results. Then if they were consistent with their online ad spend every week.
But they also need to ensure that their spending enough money every week. Because if they are not spending enough money. They are not going to generate the results that they need.
Therefore, business owners need to sit down with their Edmonton accountant. And figure out how much money they can afford to spend every week. And then ensure that that money is available consistently.
However, the amount of money that they spend. And spending it consistently. And tracking the number of online ad impressions that they get is just a small piece of figuring out if their Google AdWords campaign is effective.
And if business owners do not think that they have the time available to be able to devote to this process. They should instead hire a professional who will be able to help them set up the best Google AdWords account. So that they can focus on running their business.
Many business owners have a meeting with their Edmonton accountant. And find out that they are running out of money, not because their expenses are out of control. The because they need to increase their revenue.
In fact, according to industry Canada. Half of all Canadian small businesses will fail within five years. And the number one reason why the small businesses fail. Is because they are not able to find enough customers to sell their products and services to.
Often, business owners think that it is going to be very easy to find customers to buy their products and services. However, the need to understand that even the largest corporations in the world are regularly advertising. Because that is what they need in order to be successful.
Therefore, if business owners meet with their Edmonton accountant. And are told to increase their revenue. One of the best things that they can do is set up a Google AdWords campaign.
The reason why they should set up online campaign with Google AdWords. Is because this is one of the only places in the world. Where business owners can advertise to their ideal and likely customers.
And advertise to those ideal and likely customers. At a time when they are looking for those products and services to buy. And they are ready to make a purchasing decision.
However, in order to ensure that this Google AdWords campaign is effective. Business owners need to to figure out the right amount of money to spend each week. They need to choose the right keywords and demographic.
And they need to have the best ad to inspire their ideal and likely customers to click on their ad. Instead of clicking on their competitors add. Which is why they should spend some time creating the best ad.
Edmonton accountant recommends that business owners create a no-brainer offer. That will encourage those ideal and likely customers to click on their ad first.
Since these customers are going to be people who are already looking for those products and services. And are ready to make a purchasing decision. Making that purchasing decision as easy as possible.
By making a great no-brainer offer. Can help business owners get the clicks they need to generate leads for their business. However, the best ad in the world is not going to help if a business owner does not have the right keywords.
What can help a business owner determine if they have the right keywords. Is looking at the number of online ad impressions that they are getting. Which is the number of people that are seeing their ad in their Google searches.
A business owner needs to get thousands of online ad impressions. In order to translate into hundreds of customers clicking on that ad. So if they do not have thousands of online ad impressions. They may need to look at their keywords, and change things up so that they can generate the results they desire.
