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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Accountant | Monitor Ad Impressions for Google Adwords

 

Once business owners sit down with their Edmonton accountant. They are often told that they need to increase their revenue as quickly as possible. In order to remain viable in business.

Not only is this because 42% of all businesses that fail. Say that they failed because they are unable to find enough customers to buy their products and services.

But also, because many business owners think that when they do not have enough money to pay all of their bills. It is because they need to minimize expenses. When they actually need to increase the revenue.

Setting up a Google AdWords campaign can be incredibly effective. Since it will allow business owners to show their ads to ideal and likely customers. When they are ready to make a purchase.

However, it takes a bit more effort. Then creating the campaign, and waiting for the leads to come into the business. Business owners need to look at different analytics.

To understand what is going on with the online advertising campaign. To ensure that it is as effective as possible. And if not, what they are likely needing to make changes to. To get it to be effective.

One of the first things that business owners need to monitor according to their Edmonton accountant. Is online ad impressions. Which refers to how many people are seeing their ad in the first place.

How their ad gets seen by customers. Is whenever a customer does a search on Google for the keywords that the business owner has chosen. That businesses ad will show up in the search results, at the top of the page.

The needs to have their ad shown here thousands of times. In order to get enough customers to click on the ad. And the reason why they need to have thousands of ad impressions.

Is because customers will need to see the ad 3 to 7 times. Before they will be inspired to click on it. Therefore, if business owners are monitoring their online campaign.

And find that they are not getting thousands of impressions. They need to make some changes, in order for it to be more effective. That could be changing keywords, or demographics.

In order to appear in more searches by their ideal and likely customers. And while choosing the right keyword can be challenging. Once business owners figure out the right keywords to use.

They can have an extremely effective campaign. That allows their ads to get seen by enough customers, to generate enough leads in their business.

One thing that business owners should keep in mind says Edmonton accountant. Is that their customers may not be using industry specific terms. Or even correct terms for the industry. In order to find those businesses.

Therefore, a business owner needs to know what words customers are searching. In order to find their specific type of business. Even though it may not be words that they themselves use to describe their industry.

A great example of this, is often, people search for family lawyers the keywords marital law. Even though that is not an accurate term in Alberta.

However, by finding the terms that customers are using. Business owners are able to target their ideal likely customers a lot more easily. And generate the results they need.

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When business owners are told by their Edmonton accountant that they need to increase their revenue. One of the most effective things that they can do, is set up a Google AdWords campaign.

Google AdWords is extremely effective. Because it allows business owners to target their ideal customers. At a time when they are ready to purchase those products and services.

However, even though it is very effective. Business owners must monitor the campaign regularly. To ensure its generating the results that they expect. And if not how they can use that information.

In order to make changes to their campaign. To generate the results that they need. And increase the number of leads that they are getting into their business. And ultimately, growing their revenue.

It is important that business owners are monitoring their online ad impressions regularly. Which refers to the number of people that are seeing their ad on a regular basis.

If they do not have enough online ad impressions. They will not generate enough clicks on their ad to turn into a significant amount of leads for their business. And the number of online ad impressions they should be aiming to get his thousands.

The reason why Edmonton accountant recommends business owners get thousands of online ad impressions. Is because customers will need to see the ad several times before they click on it.

However, if business owners have thousands of online ad impressions. But they are still not getting enough clicks on their ad. The problem could be that their ad is not worded ideally.

Or, the demographic that they have set is to wide. Or that the keywords that they have chosen are too broad. Which means they will appear in a lot of searches. But not necessarily by their ideal and likely customers.

Google ads analytics will track how many people are searching for what keywords. Related to a specific industry. So that business owners can choose keywords that are used often.

So that they can get the number of impressions they need to generate the leads for their business. To help them grow their revenue.

It also will help business owners avoid using a keyword that nobody is searching. So that business owners can avoid wasting weeks of time. Searching for keyword that will not generate the results they need as well.

It is also important that business owners are setting a weekly budget with their Edmonton accountant. On how much money they are going to spend on their Google AdWords campaign.

Because if they are either not spending enough money. They will not get the results that they need. If they are not spending money consistently every week. They also will not get the results they need.

Therefore, by monitoring the Google analytics of their Google AdWords account. Can help business owners find to their advertising campaign. To get the results that will help them increase their revenue.