Free consult & free copy of book

E-Myth – “Why most small businesses don’t work & what to do about it”

Contact Us


Most 5 star CPA Google reviews in Canada

Read Reviews

Chartered Professional Accountants E Myth

1 Fixed Monthly Fee - Planning | Accounting | Taxes | Consulting

Helping Canadian businesses beat the odds!

Edmonton Accountant | Key Performance Indicators Online Ad Spent

Many entrepreneurs who are ready to start advertising their business, wonder if a good place to start is by advertising online says Edmonton accountant. However, there are several metrics that entrepreneurs need to hit first, before they are ready to start spend money on advertising. The first thing that they need to do, is to get to forty Google reviews first, and once they have achieved that, they need to ensure that they are creating content for their website. After they have hit forty Google reviews, and are creating content at least once a week, that is when people can start looking at buying online advertising for their business.

However, once an entrepreneur has hit those metrics, and are ready to start spending money online says Edmonton accountant, there is several things that they still need to keep in mind, to ensure that they are spending their money effectively. Many businesses are not sure how much they need to be spending on advertising in their company. Let alone how much they need to be spending online. However, Edmontons accountant says that businesses typically spend around 2% of their revenue on advertising. Or, business owners need to ensure that if they are spending 2%, that they are spending it wisely.

in fact, Edmonton accountant says that while many businesses that advertise, spend around 2% of the revenue, the most successful businesses are spending around 5% of the revenue on advertising on average. Therefore, business owners need to understand that they do not necessarily have to advertise to be okay, they can only have to advertise a little to be good, but to be great, they have to advertise, and advertise more than their competitors are advertising. By keeping this in mind, on fours can decide how much they are going to spend on their advertising, based on how competitive they want to be.

The next thing that a business owner should understand, is how much of that to 5% of the revenue their going to be spending on online advertising. Edmonton accountant would recommend that the majority of the business is money is spent online, because not only is it extremely effective, is actually the most effective marketing because it is cost-effective and impactful. However, many businesses wonder what the best online advertising is for their money.

Edmonton accountant would recommend that entrepreneurs either spend their money on Google AdWords, or on YouTube ads. By learning how to do this, entrepreneurs will ensure that the money that they are spending is effective, and can help them attract the right customers. However, how they go about deciding that needs to be set up with a having a meeting with their Edmontons accountant, and creating an effective marketing plan.

Business owners need to understand that deciding to spend money online can be a great way that they can attract new business. However, the way they spend money online needs to be done well, and with enough money so that it actually ends up with the right results.

Edmonton Accountant | Key Performance Indicators Online Ad Spent

Many entrepreneurs who are ready to start spending money online often do not know the first thing about spending advertising dollars online says Edmonton accountant. Therefore, they might make common mistakes such as spending money to advertise on Facebook, or on geo-fencing, which is not as effective or even cost-effective as other forms of advertising. By making an appointment to work on a marketing plan, business owners can create an effective online marketing plan that can help them attract customers to their business.

Business owners who are ready to spend money online, in advertising need to understand that the platform that people use most often when they are ready to buy is Google. When people need a dentist, plumber, on optometrist etc. they rarely go to Facebook and type in those keyword search terms. In fact, Edmonton accountant says most people go to Google, and entering in those search terms in order to find what they need.

However, business owners need to understand that even though they will advertise on Google, the average person needs to see an ad on average four point three times before they take action. Therefore, it is very important that an entrepreneur advertises consistently, and avoids the start stop method. There are, an entrepreneur who is ready to spend money online for advertising needs to set a budget, and ensure that they have that money every single month, so that their advertising can be consistent in order to get that four point three times for people to take action says Edmonton accountant.

Therefore, business owners should avoid Facebook, because it is not the platform that people use when they are ready to buy. And while Google is, Google AdWords is the product that Google cells that can help advertise to the people looking for service. When people go to Google, and they search for the term that they need, whether it is a plumber, an optometrist or restaurant for example, the ads are going to appear at the very top page, that relates to the search terms that they use. These ads appear before the map listing, and before the organic search results. This at the top page, to inspire people to click on those results first.

Another product so that entrepreneurs can utilize is a be targeting product. This is called Adm. says Edmonton accountant, and is going to be set up so that any person who clicks on a business owners at once, end up seeing the ad more often, around different areas on the Internet, in order to help business owner get that ad viewed point three times, to inspire an ideal or likely buyer to take action.

By understanding how Google ads and admirals, can inspire an entrepreneur to spend money in the most effective way possible online, so that they can ensure that the money that they spent results in them actually landing more customers in their business, and being able to sell more products more efficiently.