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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Accountant | How Many People See an Advertisement


In order to base their revenue, business owners Edmonton accountant might suggest creating a Google AdWords campaign. This is an extremely effective way of getting people to see their advertisement.

However, in order for this campaign to work. A business owner needs to have the right keyword, so that their ad is getting in front of their ideal and likely buyers.

And the keyword should be something that their ideal clients are using. When they are searching for companies divide the products and services that they are ready to purchase from.

However, business owners also need to keep in mind. That their ideal and likely customers need to see their ad several times. Before they will take action on it.

Therefore, they are ad impressions need to be large enough. To get their ideal and likely buyers seeing their ad enough times. That they will finally take action on it, and click the add.

This is also why Edmonton accountant cautions business owners from starting and stopping their Google AdWords campaign. Because they need to ensure that enough of the same people are seeing their ad consistently.

That they will eventually take action on it, and click on the ad. If they are not consistent with their Google AdWords campaign. They will have a lot of people see their ad. But they may not see it enough times in order to take action.

This is also why business owners need to ensure that they are getting thousands of online ad impressions. Because thousands of impressions should result in hundreds of clicks.

And the reason why business owners should be monitoring their Google AdWords campaign. Because if they are not getting enough ad impressions. They will never get enough clicks, to grow their revenue.

And the number one reason why businesses fail in Canada. Is because they are not able to find the customers that they need to grow the revenue in their business.

Therefore, when their Edmonton accountant says that they need to increase their revenue. They need to not only spend enough money with their Google AdWords campaign.

But they also need to have the right keywords, so that they can get enough impressions. To get the clicks that they need to have enough leads in their business.

In order for business owners to choose the right keywords. They have to anticipate what keywords their ideal and likely customers are using. In order to find their business.

Or, they can simply use the Google ads analytics. Because this tool tracks what keywords people in a business owner’s local market are searching. So that business owners can use a keyword.

That is being searched by their ideal and likely customers. As well, business owners will also be able to see what keywords to avoid, as they are not being searched very much at all.

While setting up a Google AdWords campaign might be challenging at first. Ultimately, this can help business owners grow significantly. And is well worth the effort business owner puts into it.

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When business owners have a meeting with their Edmonton accountant and hear that they have a revenue problem. They may decide is the right time to start utilizing Google AdWords to find customers.

However, business owners will run into a problem. If they simply spend the money, and not monitor the campaign. And expect to see the results that they were envisioning.

If business owners set up an online ad campaign. And find that they are not getting the leads that they expected. There are several things that they can look at.

That might be pointing to why they are not getting the results they think they should be getting. They should look at their keywords, online ad impressions, number of clicks that they are getting.

As well as looking at the specific demographics that they are searching. In order to figure out why they are not getting the results they think they should.

One of the first things that Edmonton accountant recommends they look for. Is to see if their ad was rejected by Google. Many people might think that their ad is running, and that they are not getting any leads.

However, the problem actually was that Google rejected their ad, and they were not informed of that. And they just assumed that their campaign was running for several weeks when it was not.

Not only does Google not informed businesses right away. If or when their ad is rejected. And they also do not say why it has been rejected. Which can make it hard for businesses to fix.

For example, some people find that their ad was rejected because it had too many capital letters. And they had to fix that by trial and error. But once they fixed the ad, the campaign became successful.

Something else that they should take into consideration says Edmonton accountant. If they are not getting the leads that they expect. Is look at the number of ad impressions that they are getting.

In order for the Google AdWords campaign to work. They need to have thousands of impressions. Because their ideal and likely customers need to see their ads several times. Before they take action on them.

Therefore, if a business owner only has hundreds of ad impressions. They are not going to get the high number of clicks they need. To ensure they turn some of those clicks into leads for their business.

This could be because they of chosen a keyword that is too narrow or specific. Or it could be because their demographic is too small.

And if business owners want to know a likely reason why they do not have enough impressions. They can look at the Google analytics on their keyword. To see how many people are using it.

If a lot of people are using that keyword. The problem is likely demographic they set was too small. And if not enough people are using that keyword, that would be why they are not getting the results they expect.

While creating a Google AdWords campaign can be very beneficial. At helping a business owner increase their revenue. They need to be an active participant in monitoring it is. To ensure its generating the results they expect.