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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Accountant | How Many Ad Impressions Are Necessary


Many business owners set up a Google AdWords campaign after their Edmonton accountant shows that they have a revenue problem. In order to increase their revenue, they need to advertise their business effectively.

The reason why Edmonton accountant would recommend Google AdWords. Is because it is an incredibly effective form of online advertising. Because it targets the business owners ideal and likely customers.

And it shows them the businesses ad, at a time when they are ready to make a purchase. Of the products or services that an entrepreneur is selling.

However, business owners need to put with a bit of work. In two ensuring that there Google AdWords campaign is effective. Starting with the ad spend being enough money to generate results.

They should sit down with their Edmonton accountant. And figure out how much money they can afford to spend every week. And ensure that they are spending that money consistently.

Because if they run their campaign one week, but not the next. That is going to significantly impact the results they get. Decreasing the amount of leads that they are going to get because of the inconsistency.

Therefore, business owners need to ensure that they can afford to spend that money every week. So that they do not start with an extremely large amount in the beginning when they are excited.

Then realize that they cannot keep that amount up every week. At least until they are successful in increasing their revenue. Therefore, figuring out that budget upfront is very important.

The next thing that business owners need to do is a great what keywords they need. The keywords are going to be phrases that their ideal and likely customers are using.

When searching for the products and services that they sell. Or the keywords that customers are using to find that specific industry that a business is in.

Maybe a little bit difficult, because it may require a business owner to try and guess at the keywords that there ideal customers are likely using.

However, business owners can also look at Google ads analytics. Which shows what keywords people are using in a business owner’s local market. Related to the industry that they are in.

This can help business owners choose the right keywords that people are using. And avoid using keywords that nobody is searching. So that they can get the right number of ad impressions.

What an ad impressions is, is the number of people who are seeing the business owners ads. And it is important that an entrepreneur is receiving thousands of impressions for their business.

The reason why endings to be thousands, is because there ideal and likely customers are going to need to see the ad multiple times. Before they click on it.

Therefore, business owners should aim for thousands of ad impressions, followed by hundreds of clicks. In order to get dozens of leads. If they do not have thousands of ad impressions.

They need to figure out if they have the wrong keyword, demographic or ad spend. But by figuring this out, can help them create an effective way of advertising to grow their revenue.

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Even though their Edmonton accountant might recommend setting up a Google AdWords account. If business owners are not monitoring the campaign once they set up.

They might not be generating the results that they expect, which can impact their revenue. So to ensure that business owners are getting the results that they need. They should be regularly monitoring their AdWords campaign.

However, they also need to know what they are looking for. In order to see how effective it is. And what they might need to change. In order to make it more effective.

One important thing that they need to look at is the very first thing. Is how many online ad impressions they are getting. Which refers to how many people are seeing their ad in the Google search results.

They should be getting thousands of impressions. However, it is important that they are not getting several thousands. Because this might mean that they have two broad keyword.

And when the keyword is too broad. They are not getting their ad in front of their ideal and likely customers. Therefore, business owners need to figure out the right keyword to get the impressions they need.

How they can tell if they are getting too many or not enough impressions. Is looking at how many people are clicking on their ad. If they have thousands of impressions, they should have hundreds of clicks.

And if they have an extremely large number of online ad impressions, several thousands for example. But they still only have a few hundred clicks. That can point to two broad of the keyword.

However, if they only have just a couple thousand impressions. But hardly any clicks. That could indicate to a business owner. That the problem that they have is with their ad.

Edmonton accountant recommends putting a no-brainer offer into their ad. To inspire their ideal and likely customers to click on the ad. Business owners need to keep in mind, that the effectiveness of Google AdWords.

Is that they are marketing to their ideal and likely customers, at a time when they are ready to purchase that businesses products and services. So in no-brainer offer can be very enticing to many customers.

However, if they find that there not getting enough clicks on their ad. But they have enough impressions. They can just change that ad, in order to see if they can get better results.

Business owners also might want to look at the different keywords that they are using. In order to see how that changes the impressions, and clicks that they are getting.

When business owners find one keyword that works well, they might want to find another one. Or target a different demographic or ideal customer. So that they can continue selling more products and services.

If business owners have any questions about their online Google AdWords campaign. They can always contact a Google professional. Will help them with their advertising campaign.

Or, can have business owners pay them to create and manage it for them. So that they can have an effective campaign, but focus on running their business says Edmonton accountant.