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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Accountant | How Entrepreneurs Should Spend Their Advertising Money Online

When business owners first start their business, Edmonton accountant recommends that they first explore all of the free marketing methods that are available to them first. This will give them the best return on investment, since they will not have to spend any money. But once they have maximized all of these options, when business owners are ready to start paying for advertising online, there are some things that they should do, as well as some things that they should avoid to ensure that they are going to get the best results for their money.

One of the first things that business owners should consider is where the best place to start advertising online is. One mistake that business owners often make, is thinking that they should start to put the Facebook advertising. And while this can be an effective method once entrepreneurs have exhausted other advertising avenues, it is not the most effective method for first-time advertisers. The reason why, is because people are on Facebook to be social, and not to buy things. All an entrepreneur needs to do, is think of where they typically go when they are ready to buy a product or service. They search on Facebook, or do they go to Google to look? Unless the service that they are selling is an event, Facebook is not a great first place to advertise.

Since most people end up using Google to find products or services when they are ready to make a purchase, Edmonton accountant says this is the best place for most business owners to start. The products that Google sells for advertising is called AdWords, and how it works is when a consumer does a Google search, if the search terms match what the entrepreneur is selling, those ads will populate on the top of the page. These ads will appear even before the map listing and before the organic search results as well. Therefore, consumers are very likely to click on those ads first, before they scroll down the page to look at the organic results.

Entrepreneurs need to understand that when it comes to online advertising, they need to be consistent and they need to be patient. The reason why, is because it takes a consumer an average of four point three times of seeing a businesses add before they take action. Therefore, an entrepreneur needs to ensure that they are being consistent with their online marketing, so that they can capture that customer four point three times. If they start and stop there marketing efforts, not only will it be less effective, but it will also be more likely to cost significantly more money to capture the same results then if they were consistent.

By understanding where to spend their online advertising money first, and that they should be consistent can help entrepreneurs come up with an effective marketing strategy. Edmonton accountant says business owners should work to create an effective marketing strategy, so that when they are ready to spend money online, they know where they are going to advertise, and how much they are going to spend to make it effective.

Edmonton Accountant | How Entrepreneurs Should Spend Their Advertising Money Online

When entrepreneurs are new in business, before they start advertising online with paid ads, Edmonton accountant says that there is a few things that they should concentrate on first. The first one should be getting to forty or more Google reviews, and then aim to get a new Google review every month. After that, entrepreneurs should ensure that they are creating unique content for their website, and add new content on a weekly basis. However, after that, entrepreneurs can start thinking about how to spend their money online for advertising.

One of the most important things that entrepreneurs should understand, is they need to advertise where people are going to make purchases, and they need to figure out how much money they are going to spend, and commit to it regularly. Many entrepreneurs believe that Facebook is an effective way to market their business, since many people are on Facebook every day. However, unless their product or service is a social event, Facebook is not as effective as other methods, mostly because people are not on Facebook for purchasing products.

While people typically go to google when they are ready to buy something, and they are going to look for the product or service, it can be an intimidating platform to advertise on. Google’s product is called AdWords, and it can end up costing an entrepreneur more money to pay for each click, depending on how competitive the outward is. And while it is very effective, it is often out of the price range for new business owners. Therefore, business owners may come up with a strategy with their Edmonton accountant that will have them using some AdWords, and then an advertising product called adroll to retarget visitors. This can be a very cost-effective way of ensuring that they are appearing in Google searches, but then using adroll to capture those consumers who have clicked once on their advertisement, so that they start seeing that businesses advertisement elsewhere online. This will be an important way that they can get their ad seen as many times as is necessary to encourage consumers to buy from them.

The next thing that business owners should be considering, is once they have started using Google as well as add role, YouTube can be an effective marketing strategy, because the competition for YouTube advertising is much lower says Edmonton accountant, and therefore it is more cost-effective.

By coming up with an effective marketing strategy that uses a combination of methods including Google AdWords, retargeting products, and other cost-effective advertisements, can help an business owner find the customers that they need to sell their product and service, not only remain in business, but become successful in their business as well.