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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Accountant | Getting Results From Google Adwords

 

One of the reasons why businesses Edmonton accountant recommends Google AdWords. Is because it is an effective way to increase the business owners revenue. As long as they are monitoring the campaign, and making changes as needed.

One of the biggest mistakes that any business owners can make. When they first set up their Google AdWords campaign. And that is to set up the campaign, and never monitor the analytics. Or make changes campaign, and expected to be effective.

In fact, Edmonton accountant says monitoring leads alone. Is a very poor way of determining how effective an advertising campaign will be. Because there could be several things going wrong with the ad that are impacting the number of leads they are generating.

It is important to know what other metrics are important to monitor says Edmonton accountant. In order to run an effective Google AdWords campaign. And the first metric a business owner needs to be aware of. Is online ad impressions.

Ad impressions refer to how many people are seeing the ad in their Google search results. And it is very important that a business owner is getting thousands of ad impressions.

The reason why they need to get thousands of ad impressions. Is because customers will not click on the add first time they see it. So they need to see an ad several times before they act on it.

Therefore, thousands of impressions typically result in hundreds of clicks on the ad. Which will in turn generate leads for the business owners business. However, if they are not getting their ad seen by enough people.

They will not generate leads that they need in their business. Which means they might need to change the keyword that they are using, or change the demographics. To ensure more people are seeing their ad.

Every time a customer uses a keyword to find the products and services that they are ready to buy. If those keywords are the same as what a business owner has chosen for their Google AdWords campaign.
Their ad will be shown in the search results at the top of the page. So if they are not using the right keywords. Their ad will not be seen by enough customers. And they will not generate the results they need.

And while choosing the right keyword can require some trial and error. Business owners can also look at the Google ads analytics.

Because they track how many people in the business owners markets. Are using what keywords, so that business owners can choose a popular keyword. And avoid using a keyword that nobody is searching.

The more popular the keyword is, the more it is going to cost a business owner to advertise that keyword. So they may need to be prepared to increase their online ad spend.

However, it is so effective. Because they are going to be able to target their ideal and likely customers. When those customers are ready to make a purchase.

So it is an extremely effective form of advertising. Which is why business owners should take the time to create a campaign. Or hire someone to help them do this on their behalf.

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When mistake that business owners often make is thinking that they need to cut expenses, and their Edmonton accountant says that they need to increase revenue instead. And this is why they recommend business owners set up will AdWords.

This is an extremely effective form of advertising. Because it will allow business owners to show their ads to people using keywords related to their business.

Which means they are able to show their ideal customers. Their ads at a time when those customers are ready to make a purchase. However, business owners need to monitor the effectiveness of this advertising campaign.

In order to ensure that the advertising campaign can generate the results that they are expecting. If they simply set up their campaign, and expect the leads to come in. They may not generate the results that they need to increase the revenue.

Simply looking at the number of leads that are coming in alone. Is it going to give a business owner enough information. On what needs to change the campaign. To generate the results they need says Edmonton accountant.

For example, if business owners do not have enough online ad impressions. Which is enough people seeing their ad in the first place. They will not get enough leads to increase the revenue.

However, there are several things that they can change. Nor do to increase ad impressions. From widening the demographic that they are using for their campaign.

To changing keywords that they are using to more popular keywords. And increasing their online advertising spend. In order to get the number of impressions they need to grow their business.

However, if business owners are getting thousands of online ad impressions. But they are still not getting enough leads. It may be because they have an ad that is not effective at getting their customers to click on it.

Or, business owners might have two wide of the demographic, or too broad a keyword. That while they are getting viewed by a lot of people. They are not getting the ad viewed by enough of their ideal and likely customers.

Which is why they are not clicking on the ads. Because they are not interested in the products and services that the business owner is selling. This is why it is very important for business owners to monitor their entire Google AdWords campaign.

As well as make the changes that they need the campaign, in order to generate the results that they need. By monitoring the campaign several times a week. And making changes as often as necessary.

Business owners can figure out what the right combination of online ad spend, keywords and the right ad. That will generate enough leads to grow their revenue says Edmonton accountant.

And once a business owner has figured out what the right combination is to generate enough leads. By simply spending more money, can increase the number of leads that they get. Allow them to grow their revenue, and remain viable business.