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E-Myth – “Why most small businesses don’t work & what to do about it”

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Edmonton Accountant | Best Online Marketing Strategies

Business owners need to understand that it is not enough to simply spend money online says Edmonton accountant. Business owners need to be very mindful about how in where they spend money online to ensure that it is effective at attracting customers. The reason why, is because with not all marketing strategies being effective, of his owner needs to ensure that they are doing everything possible to be effective. Industry Canada says that 50% of all Canadian small businesses will end up failing within five years, and 42% of those failed businesses will cite the inability to attract enough customers as a reason for their failure. Therefore, business owners need to ensure that there being extremely mindful and effective with their online marketing, so that they can end up attracting customers, that can help them be successful in business.

One of the first things that entrepreneurs need to keep in mind, is that they should not worry about spending money online until they have a certain number of Google reviews for their business. This number that business owners should get to as quickly as possible is forty. There are number of reasons why, but ultimately, 88% of all customers online look at Google reviews in order to advise their purchasing decision. Businesses that have fewer than forty Google reviews have their businesses overlooked by these customers, because they lack confidence in the quality of their product or service. Therefore, a business owner should focus on getting to forty Google reviews in their business as quickly as possible, so that all other online marketing efforts will be more successful.

If entrepreneurs can drive a lot of traffic to their business, but they lack the Google reviews that will allow them to convert those people into customers, the marketing efforts will not work, and end up with an entrepreneur wasting their money. Edmonton accountant says another reason why entrepreneurs should ensure that they have forty Google reviews prior to spending money online, is because there Google ads will be less expensive if they have forty Google reviews or more.

Once an entrepreneur has this number of Google reviews in their business, they can start planning how they are going to spend their online advertising dollars. While Google AdWords is one of the most effective ways to spend money online, because the vast majority of consumers do Google search in order to find businesses online. Edmonton accountant says entrepreneurs need to be prepared with knowing what AdWords they are going to use, how much they are willing to pay per click, and how much they are willing to spend every week. By working with an Edmonton accountant to create this marketing plan ahead of time is important.

When entrepreneurs know exactly what they have to do in their business before they can start spending money online, they will be able to achieve those goals earlier in their business. Once they have achieve those goals, knowing exactly how they are going to spend that money is very important to ensure that they are confident in how they going to be advertising online. By doing this in their business, entrepreneurs be more likely to attract the customers they need to be successful.

Edmonton Accountant | Best Online Marketing Strategies

The reason why most people use Google AdWords online says Edmonton accountant is because they are effective. The reason why, is because more customers who are looking for products and services search on Google than anywhere else. Not only is it the biggest and most popular search engine in the world, but any time someone is looking for company, they typically do a search on Google. However, even when an entrepreneur knows that they are going to be spending their advertising dollars by purchasing Google AdWords, there are many things they need to keep in mind.

One of the first things that business owners need to be aware of when they are purchasing Google AdWords, is they need to ensure that there marketing efforts are consistent, and that they are patient to see results. By starting and stopping there marketing efforts, becomes less effective, and L end up having to spend more money, and wait a longer amount of time but there marketing efforts to be effective says Edmonton accountant.

The reason why, is because in order for a consumer to take action on an ad they see, they have to see it for point three times first. Therefore, an entrepreneur’s marketing efforts need to ensure that they are allowing enough people to see their ad enough times that they have an average of four point three times of the viewing it. This means that it is very important that an entrepreneur waits enough time before they evaluate whether this is an effective strategy or not.

While Google AdWords is a very effective online marketing strategy, it can cost a lot of money, so in order to maximize the effectiveness of the strategy, Edmonton accountant recommends that entrepreneurs also put money into a retargeting products. What this does, is when a consumer clicks on an entrepreneurs at once, the retargeting products will ensure that these customers are seeing the ad and other places on the Internet, increasing the chances that the consumer will see that ad, in order to get it viewed the correct number of times for them to take action on it.

If an entrepreneur is still looking for more cost effective way to advertise online, Edmonton accountant says great advertising strategy will be to use YouTube ads. The reason why this is so effective, is because there is much lower competition for YouTube ads, therefore an entrepreneur can spend pennies getting the same amount of clicks that AdWords would cost them dollars. However work, is one consumer does a Google search, when they get onto YouTube, which is the second largest search engine in the world, the ads that are based on the keywords that they searched for will pop up on the Adm. before their video. Therefore, it will give an entrepreneur’s thirty seconds of play.

There are many effective says Edmonton accountant. However, there are many more that are ineffective. Entrepreneurs should get educated on what is the most efficient way to spend their money online, so that they can avoid spending money without getting results. This is important to do early in their business, so that when they are ready to spend money online, entrepreneurs can do so confidently.