Free consult & free copy of book

E-Myth – “Why most small businesses don’t work & what to do about it”

Contact Us

Stars

Most 5 star CPA Google reviews in Canada

Read Reviews

Chartered Professional Accountants E Myth

1 Fixed Monthly Fee - Planning | Accounting | Taxes | Consulting

Helping Canadian businesses beat the odds!

Edmonton Accountant | Ad Impressions Are Important to Monitor

 

When a business owner is ready to start advertising online, because their Edmonton accountant suggests they need to increase the revenue. It takes more than just figuring out how much money to spend. And sitting back, watching the leads come into their business.

Instead, a business owner needs to be a very active participant in their Google AdWords campaign. Not just choosing the right keywords. And figuring out how much money they are willing to spend.

But they also need to monitor their campaign on a regular basis. To ensure that they are getting the ad impressions they need. To get the clicks on the ad that are going to result in leads into their business.

Therefore, business owners should keep this in mind. So that they are able to watch the results. But also so that they know what those results mean, so that they can make changes to the campaign as needed.

One of the first things that their Edmonton accountant will suggest. Is deciding how much money they are willing to spend on a weekly basis. And then sticking to that budget closely.

One of the things that is going to ensure that the Google AdWords campaign is effective. Is consistency. And if a business owner spends too much money the first week. They might not be able to afford the second week.

And that could result in ineffective results. Therefore, they should choose how much money they are able to spend every single week. And then ensure that they maintain that consistency for results.

Because it takes a person viewing the ad several times. In order to take action on it. If they start and stop their online Google AdWords campaign one week and started the next.

They will have the consistency to ensure that the right people are seeing the ad enough times. In order to click on it. And then become a lead for the business.

This is also why Edmonton accountant says that business owners need to have thousands of impressions. Because they need to have the same people seeing it multiple times. In order for them to take action on the ad.

When they are aware of how many ad impressions they should get. When they monitor their Google AdWords campaign. If business owners see that they do not have thousands of impressions.

They might want to switch keywords, in order to find the keywords that will result in the thousands of impressions they need. To get hundreds of clicks on their ad.

While choosing the right keywords can be a little bit of a trial and error. Business owners should also be aware that there are Google ads analytics. That track how many people in a businesses local markets.

Our searching for which keywords related to that industry. So not only can business owners choose a keyword that is very searched. But they can also avoid using a keyword that nobody is using as well.

By using some trial and error. And monitoring their ad account. Can help business owners get the number of ad impressions they need. To generate results so that they can increase the revenue.

How can I find an Edmonton Accountant right for my business?

 

Many business owners understand that their Edmonton accountant wants them to increase their revenue. However, they are reluctant to increase their ad spend, without getting the results they need.

This is why setting up the Google AdWords campaign can be very beneficial. Because they will provide the business owner analytics needed. To see if the campaign is effective.

And if the campaign is not effective, either getting to few ad impressions, or to few clicks on their ad. They business owner can change something, in order to make the campaign more effective.

One of the first things that business owners need to consider. Is what keyword their ideal and likely buyers are searching for. When they are looking for the products and services that they sell.

For some customers, they might not be using industry correct terms. Which can make it very difficult for a business owner to anticipate what keywords they should use to find their customers.

For example, for a family lawyer. Customers might be using the keyword marital law to find them. And while no family lawyer in Alberta is going to use that specific term. Because it is incorrect in their industry in this province.

Knowing that this is what customers are searching for in this area. Can be very beneficial, because it can help that family lawyer. Find the customers that are looking for them.

It is important for business owners to find the keywords that their customers are using. In order to get the correct number of impressions.

It is also important for business owner to choose the right demographic. Edmonton accountant says that if they have a demographic that is too large, they will not be targeting their ideal and likely customers.

For example, someone who has set the demographic as the entire city that they are in. Even though they may not have people willing to travel throughout the entire city to be their customer.

But to setting demographic far too narrow, such as only their specific neighbourhood. Might not result in their ideal and likely customers seeing them because they are slightly outside that specific neighbourhood.

So figuring out the right demographic is important. In order for business owner to get the ad impressions they need. To get the results they are looking for.

It is also very important for business owners to have the right amount of money being spent on their campaign. Not only do they need to spend enough to get their ads in front of the right number of people the right amount of times.

They also need to ensure that they are bidding enough for their ads. So that they can actually get their ads seen by potential customers.

The more popular the keyword is, the more money it will take to run the ads. And if a business owner does not bid enough, they will likely not get their ads shown. Which will not help them get the impressions they need.

And while this might seem like a very complex procedure. Edmonton accountant says business owners can also hire someone to create their Google AdWords campaign for them.

So that they know that they will get the results they are looking for. Without having to spend a lot of their time away from their business doing it.