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E-Myth – “Why most small businesses don’t work & what to do about it”

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CFO Services | What Sets You Apart is a Powerful Tool


There are many important parts to a business plan according to CFO services. Not only does an entrepreneur needs to figure out a multitude of things including what products and services they are going to sell. How much everything is going to cost, and what they are going to price those products and services at. They also need to develop those products and services. And figure out cash flow projections.

they also need to ensure that’s their business plan has a marketing plan within it. So that they can figure out who their ideal and likely customers are going to be. And how they are going to advertise to them. So that they can start generating revenue for their business right away.

Business plans are an important tool to help an entrepreneur Define what goals they would like to achieve. And then provide a step-by-step plan on how they’re going to be able to achieve it says CFO Services.

However, an important part of the marketing plan is figuring out what sets the business apart from their competition. This is their differentiation factor. And it’s so important, that it can actually influence the entire marketing plan. As well as influence the business plan too.

Therefore, it is very prudent for a business owner before they even open the doors to their business. To do an exercise, that includes the entrepreneur listing out every single difference between them and their competition says CFO Services.

This will help an entrepreneur starts to see all the ways that they are unique. So that they can start developing a company identity. But also, by looking at that list. CFO Services says that business owners should start thinking about the two or three things on that list that they want to specialize in.

And entrepreneur should not try to do everything that they are different at a too high level. Because that will fracture there focus. And the results will be that they won’t be able to do anything particularly well. So by picking the three things that they are the most passionate about or the most skilled at. Or a combination of both.

can help an entrepreneur figure out what is the most important factor for their ideal and likely clients. So that they can find more of those ideal and likely customers.

While this might be very overwhelming. CFO Services says that entrepreneurs should realize that it doesn’t have to be these great big ways that they are different from their competition. It could be the quality of materials or the quality of ingredients that they use to produce their products. It could be their exceptional customer service. Even a convenient location can be enough of a differentiating factor.

Once an entrepreneur knows what they are going to focus on setting themselves apart from the competition. They can build an entire marketing plan around that. Consistently marketing that message to their ideal and likely buyers. in hopes of turning leads and to customers more effectively.

Setting You Apart With CFO Services

Many entrepreneurs start their Business Without Even having a business plan in place says CFO services. And these entrepreneurs are less likely to even have a marketing plan. While Studies have been shown that proves business plans can help entrepreneurs succeed.

Even in Canada alone, the number one reason why businesses fail. Is that they are unable to find enough customers to sell their products or services to. Which illustrates exactly how important not just a marketing plan is. But a complete business plan as well.

And one of the things that can help them pull their entire business plan together according to CFO Services. Is specifying what they’re differentiating factors are. While many entrepreneurs know very well their product and services, and they even know their ideal and likely customers.

But if entrepreneurs don’t know how they are different from their competition. They’re not going to be able to convince those ideal and likely buyers. To use them over there competition. And they might not get the results they are hoping for by being able to sell their products and services as quickly.

However, figuring out what the differentiating factors are can be difficult says CFO Services. Especially if entrepreneurs aren’t a hundred percent sure what ways they are different are considered differentiating factors.

Ultimately, all of the different reasons someone might have for going to one business over another. Could be considered a differentiating factor. One very common differentiating factor is a convenient location. Whether that means it is located in a place close to other businesses so that consumers can do a lot of their errands by just driving to one place.

Or perhaps, CFO Services says that the business is close to a residential area. Which will encourage customers to use them because they are close to home? And they won’t have to travel far to get to use the services or by the products of the business.

Another differentiating Factor might even be branding says CFO Services. Because it will allow the business to be seen differently and remembered. And this is especially beneficial in an oversaturated market. Branding can be very bold and very unique. And help a business get remembered. And that’s enough to make it a differentiating factor.

It could be the fact that they have more training for their staff than any other business. Or that they have more years of experience with all of the employees than any other business. It could be their service. They might offer to pick up as well as drop off for free. Or offer a personal shopping experience.

Regardless of what the differentiating factors are. All that matters is that an entrepreneur knows what they are. And that they create a marketing plan around those differentiating factors. So that they can attract more and more of their ideal and likely clients. That value those particular differences over their competition.