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E-Myth – “Why most small businesses don’t work & what to do about it”

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CFO Services | Successful Google Advertising Campaign

When business owners are starting their first Google AdWords campaign, CFO Services says they need to understand Google analytics. The reason why is because business owners need to be keeping track of all of the metrics on a weekly basis. This is to ensure that they are generating the result that stayed desire. If it is not effective, they may need to make some adjustments to their campaign. However, if it’s very effective, business owners should be looking at the metrics to figure out what is making it very effective so that they can duplicate this in the future. Also, once a business owner comes up with an effective Google AdWords campaign, all they need to do to make it even more effective and generate even more leads for their business is spending more money. Therefore business owners need to be tracking the Google analytics whether it is working or not so that they can affect the changes that they need to generate the results in their business.

When business owners are starting to create a Google AdWords campaign, they need to choose the right keywords. CFO Services recommends that business owners start with two or three. If business owners start with a lot of Google AdWords, not only is it going to cost them a lot of money, but they may not be able to understand which keyword is generating the results that they have. Start small and grow from there is the general rule of thumb.

Business owners also need to be very mindful when they’re choosing keywords because if they have a very broad keyword they’re going to end up with thousands of Impressions but not enough clicks. CFO Services says clicks refer to the number of people who are going to the website from the ad that they see. Therefore, business owners want to appeal to as many ideal and likely buyers as possible. with a very broad keyword search, they are going to get in front of many people, but not their ideal unlikely buyers. This is going to result and not enough people clicking their ad. Therefore when business owners see extremely high Impressions but extremely low clicks, they may want to adjust their keyword search.

Business owners also need to be very mindful not to make their keywords too narrow. CFO Services says that’s narrow key words mean that not enough people are searching that term to generate enough Impressions to generate the clicks they need in their business. Therefore, business owners need to choose keywords that are likely to work. How they can do this to start is by looking at Google Analytics. Google will publish a list of all of the keywords that customers looking for that particular product or service typically use when they searched. By choosing these keywords as a starting point can give business owners and the idea of what keywords they should start with. However, business owners simply need to be watching the metrics in order to figure out if those keyboards work for them or not.

CFO Services | Successful Google Advertising Campaign

It’s extremely important that business owners are advertising their business online says it’s CFO services. If they are not online, they are missing a huge opportunity to market their product and services to customers who are looking. Therefore, business owners need to be doing this as soon as they can in their business to generate the revenue that they need to grow their business. If business owners are not successful in finding customers to buy products or services from them, it puts their business in Jeopardy. In fact, industry Canada says that 42% of all failed entrepreneurs say that they failed because they were unable to find the market for their product or service.

Many business owners may not know the first place that they should be advertising online. They often make mistakes, wasting a lot of time and lots of money that they could be advertising better. Therefore, CFO Services recommends that business owners start advertising on Google AdWords. The reason why this is the first place they recommend is because it is the world’s largest search engine, and the place where more customers look for products or services than any other website on Earth. Buy advertising on the largest search engine in the world, business owners will be able to get in front of their ideal and likely buyers more often than any other online marketing.

In order to ensure that the Google AdWords campaign is effective, CFO Services says that business owners need to keep track of Google analytics. They can’t simply look at the number of leads that are coming into their business to figure out if it’s effective or not. They must look at Impressions, which refers to the number of people that are seeing their ads. And then they need to look at the number of clicks that they get, which refers to how many people are clicking on their ad. If they have a lot of Impressions but not enough clicks that means one thing. And if they have not a lot of Impressions and not a lot of clicks, that means another. Therefore business owners need to be monitoring the analytics on an ongoing basis.

When business owners are ready to start advertising on Google, they need to choose their weekly ad spend and commit to it. The next thing they need to do says CFO Services is chosen which few keywords they are going to use, and finally write an effective AB. It’s extremely important that they have an ad that is going to entice people to click on it. Ultimately, business owners also need to ensure that their website is an effective tool for converting leads into customers. If people are clicking on the ads, but the website is not a good tool, they are going to lose customers. Therefore, business owners need to be my of all aspects of their campaign.