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E-Myth – “Why most small businesses don’t work & what to do about it”

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CFO Services | Key Performance Indicators – Online Ad Clicks

Business owners need to know how important it is to find customers for their business says CFO services. It is the number one reason why Canadian entrepreneurs fail in business. Therefore, it is very important that business owners learn how to attract clients, through their marketing initiatives. The sooner business owners can do this for themselves, the earlier they’re going to be able to grow their revenue, avoid going out of business and become successful.

One of the most effective ways that business owners can find customers is through online marketing. Google AdWords is one of the first places that people should spend money online because it’s so effective. See if I was Services says that business owners need to understand that Google is the largest search engine in the world. And this is where customers go to find products and services when they are ready to make a purchase. To demonstrate that, business owners should think of themselves, and what they would do if they discovered that they had suddenly sprung a leak in their basement and they needed a plumber. Chances are, that those business owners would go to Google and search plumbers in their area. This is why advertising on Google is so important.

When business owners are advertising on Google, they are getting their ads in front of their ideal and likely buyers by choosing keywords associated with their business. CFO Services says that when business owners have customers that search for a product or service using the keywords that they’ve chosen, their ad is going to appear at the top of the search results page. They’re odd is going to appear above the organic search results, and even above the map listings, increasing the frequency of people clicking on that ad.

Business owners can monitor the effectiveness of their marketing campaign by looking at the number of clicks their ads are getting. However, CFO Services says this is not the only metric that business owners need to pay attention to. They must be looking at overall ad Impressions, that is how many people see the ads in comparison to how many people are clicking on the ad. In order for a business owner to have a successful campaign, they should look to get about half a percentage of all Impressions be turned into clicks. That means for every 250 people that see the ad, one person is going to visit their website. Depending on what business-owners margins are, this is going to be a very lucrative marketing campaign for the business owner.

By understanding how to effectively market their business, business owners will be able to find enough customers to have a viable business. The sooner they can do this in their business, the sooner entrepreneurs can increase the revenue, and avoid the high failure rate of businesses in Canada due to not being able to find enough customers for their business. By doing this, business owners can be more successful.

CFO Services | Key Performance Indicators – Online Ad Clicks

There is a significant failure rate of businesses in Canada says CFO services. In fact, industry Canada did a study and found that 15% of all Canadian entrepreneurs failed in their first year, 30% failed by their second year, and 50% of all Canadian entrepreneurs failed by their fifth year in business. When these business owners were surveyed to find out why their business failed, 42% said that they were unable to find enough customers for their business. Making this the number one problem that business owners face in Canada.

In order to help a business find the customers they need to stay viable, business owners should be advertising on Google. The products that Google sells is called AdWords, and it lets business owners purchase keywords. when customers are searching for a product or service using any of the keywords that are a business owner has paid for, their ad will appear in the search results. This way, business owners will be able to get their ads in front of their ideal and likely buyers who are ready to make purchases.

When business owners are using Google AdWords, they need to look at the metrics of their marketing campaign to judge its Effectiveness says it’s CFO Services. What that means is looking at how many people see the ads, and how many people click on it. The number of Impressions and the number of clicks is important because, without enough Impressions, business owners won’t get enough people clicking the ad and going to their website. And they’re going to need a lot of people going to their website in order to generate leads, and turn those leads into purchasing customers.

When business owners are looking at their campaign, they need to ensure that they are getting thousands of Impressions so that they can get hundreds of klicks. Therefore if a business owner sees that they have an extremely high number of Impressions, but not enough clicks, that might be because they don’t have the right keywords chosen says CFO Services. They might have a keyword that is very broad, which means it’s going to show up in many people’s Search terms. However, if it’s too broad, it is going to get in front of people who are not the businesses ideal and likely buyer, meaning they won’t be enticed to click on the ad.

Business owners also need to ensure that they take time to create the right ad to encourage people to click on it says CFO Services. The reason why, is because without an enticing ad, even ideal and likely buyers may not be encouraged to click on it. Therefore, business owners need to write their ad carefully, to encourage as many people as possible to click on it.

By running an effective Google AdWords campaign, business owners can overcome the odds of not being able to find enough customers for their business. The sooner business owners can do this, the sooner they will be able to grow the revenue of their business and avoid failure.