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E-Myth – “Why most small businesses don’t work & what to do about it”

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CFO Services | Keeping Track of Clicks with Google AdWords

Business owners need to understand how important it is to market their business as CFO services. However, many entrepreneurs get into business because they are good at the business they provide, and not because they are very good at marketing. Therefore, business owners need to talk to the professionals and come up with a business plan that has an effective marketing plan so that they can address how they are going to find customers for their business. If they don’t have a plan in place ahead of time, they may not find the customers they need to grow their business, and end up failing. This is actually the number one reason why Canadian businesses fail, making it extremely important for business owners to learn how to market their business.

CFO Services recommends that business owners start paying for online advertising with Google Adwords as the first marketing initiatives that they pay for. The reason why, is because Google AdWords is one of the most effective forms of online advertising today. In fact, people say that being on Google AdWords is as important now as being in the Yellow Pages was 30 years ago. The reason why, is because more people are on Google to find products to buy than anywhere else on the internet. This can be demonstrated by a business owner thinking of where they would go if they suddenly had a leaking toilet and they needed a plumber in immediately. Most people would say that they would go to Google and search for plumbers in their area.

When business owners pay for Google AdWords, they are paying for AdWords that’s their ideal and likely buyers are using to find their product or service. Therefore, any time a customer uses the keywords that a business owner has chosen, their ads is going to pop up in the search results at the top of the list. This means that business owners are getting their ads in front of their ideal and likely buyers who are ready to make purchases. CFO Services says that this is incredibly effective, and this is why business owners should be advertising on Google AdWords. business owners simply need to ensure that their ad is enticing enough to click on. Business owners can do that by writing a very attractive but concise ad. If it’s too long, there are customers will not read it, and will not click on it. Therefore it needs to be very good but very short.

When business owners are judging the effectiveness of their Google AdWords marketing campaign, they need to look at not just how many leads they get says CFO services, but they need to look at how many people are seeing their ad and clicking on their ad as well. if business owners are having a very difficult time learning how to do this, they should hire a professional to help them do this properly since it’s so important.

CFO Services | Keeping Track of Clicks with Google AdWords

When business owners have decided to run a Google AdWords campaign, CFO Services says that business owners need to look at the metrics on a weekly basis. The reason why is that business owners can tell how effective their marketing campaign is and if they need to make adjustments. With how important this marketing strategy is, business owners should be making it a weekly exercise to look at their Google analytics and see if they need to make changes to their campaign to make it more effective.

Business owners should not be looking purely at the number of leads that are resulting from their Google AdWords campaign says CFO Services. Because Leeds alone aren’t going to tell a business owner what they need to know about their campaign. For example, they might only get a few leads, and think that the campaign is ineffective, but what the problem is is there a Disney far too long, and not enough people are clicking on it. They might see that they have thousands of Impressions but only a couple of clicks because their keywords are too broad. This is why it’s important that business owners look at all aspects of their campaign and judge its Effectiveness on all of the metrics not just one of them.

When people refer to the Clicks in Google analytics, CFO Services says that business owners need to understand that that literally means how many people are clicking on their ads and going to their website. This is extremely important because this is what business owners are essentially paying for. The more people that are going to their websites, the better. Ideally, business owners should be looking for about 8.5% click-through rates on their Google advertising. That means for every 250 people that see the ad, one person is visiting the website. If they use that as a metric, they will more than likely have an extremely effective marketing campaign.

Business owners also need to ensure that their website is going to help them convert those people that click on their ad into customers. The entire job of a business owner’s website should be at converting people into customers. Therefore they need to ensure that their website is built correctly, and has a very strong call to action on it that’s going to turn those people that click on the ad into customers easily. Without that components nail down, a business owner might not have the success that they’re hoping with their Google AdWords campaign.

Without importance advertising is, business owners should make this a regular part of their weekly schedule, looking at the effectiveness and tweaking their Google AdWords campaign. This can help businesses overcome not being able to find enough customers, and help them succeed, grow their revenue, and build their business. The sooner business owners can do this, the sooner their business will be able to start generating revenue and start to grow.