Free consult & free copy of book

E-Myth – “Why most small businesses don’t work & what to do about it”

Contact Us


Most 5 star CPA Google reviews in Canada

Read Reviews

Chartered Professional Accountants E Myth

1 Fixed Monthly Fee - Planning | Accounting | Taxes | Consulting

Helping Canadian businesses beat the odds!

CFO Services | Generating Clicks for Google AdWords

There are many metrics that business owners need to keep track of when they are creating their Google AdWords campaign says CFO services. If business owners are going to manage this campaign themselves, there are several things that they need to keep in mind in order to ensure their effectiveness. Although many business owners need to be advertising on Google, they often don’t because they are intimidated by the prospects. Or they don’t know what they need to know in order to create an effective campaign. Therefore, business owners should pay attention to these things, because it will help them run an effective Google AdWords campaign, that can help them increase the revenue of their business.

The first thing that business owners needed to keep in mind is the keywords that they use are very important says CFO Services. The right keywords will allow them to get in front of their ideal and likely buyers when they are ready to make a purchase. How this works says CFO Services is business owners choose keywords that their ideal unlikely buyers are most likely going to use when they are looking for their products or services. If business owners don’t know what their customers might be searching for, Google publishes a list of what customers are looking for in what industry.

The next thing that business owners need to do is come up with their weekly ad spend budget. The reason why it’s important to set up budget says CFO Services is so that a business owner will commit to that money every week. If they don’t, it might be very easy for them to miss a payment, or thinks that it’s not important to pay every single week. However, the entire effectiveness of the campaign hinges on the entrepreneur’s ability to be consistent with their marketing efforts. If they start and stop their marketing, not only will they interrupt the ability to find customers, they will also cause the campaign to take longer to generate results and cost twice as much money.

The third thing that a business owner needs to do is create an enticing ad. If they are getting thousands of people seeing the ad, the more attractive the ad is to click, the more people are going to click on it says CFO services. The more people that can click on the ads, and the more that’s going to end up in Leeds for a business. Therefore, business owners should take enough time to create a well-written ad so that they can increase the number of customers that are clicking on their ad instead of their competitors.

When business owners are able to create an AdWord campaign, the only thing that they need to do is two monitors on a weekly basis. By looking at a number of Impressions versus a number of clicks that they get, a business owner will be able to tell if they are generating the results that they need in their business to increase their revenue or if they need to make an adjustment.

CFO Services | Generating Clicks for Google AdWords

The reason why it’s extremely important for businesses to market their business online Is that that’s where customers are finding businesses says CFO services. In fact, 42% of all failed businesses said the reason why they failed was that they were unable to find enough customers in their business to stay viable. This shows how important it is that business owners markets their company. But not only nuts, marketing their business online is incredibly effective if business owners know-how.

The first thing that business owner should be doing when they are ready to buy ads online is to buy an AdWords campaign on Google says CFO services. The reason why is because since Google is the largest search engine in the world, it’s where more customers go to find products and services than any other website in the world. Business owners will be able to be connected with their ideal buyers who are ready to purchase the products and services that a business is selling. There is nothing as powerful as a business owner who is able to tap into their ideal clients at the time that they are ready to purchase. This is why Google AdWords campaigns are so vital to the success of businesses.

However, business owners need to know that there’s more to it than just buying AdWords and watching the leads roll in. Business owners need to look at the metrics, not just once but on a regular and ongoing basis says CFO Services. The recommendation is for business owners to set aside one hour every week to look at the metrics. The reason why, is because the effectiveness of the campaign can hinge on one small detail. If a business owner has an effective campaign, they need to look at the metrics and figure out why so that they can duplicate the results. And if it’s not effective, a business owner needs to be able to look at all of the different metrics in order to figure out which one they should change first to make the campaign work.

Ultimately, business owners should be looking to generate thousands of Impressions, which is people who are seeing their ad. The more people that see the ad, increases the likelihood of more people clicking on the ad. Business owners should also keep in mind that customers, even ones that are ready to make a purchase need to see an ad 4.3 times on average before they will click on it. Therefore, a business owner needs to look at both Impressions and clicks that they are getting to see if it is an effective campaign or not.

Once a business owner has enough Impressions, and they are getting a high enough number of clicks, business owners need to ensure that those leads are turning into customers. Business owners need to ensure that their website is effective, but also that a business owner is following up on the leads that they get properly to encourage as many people as possible to turn into buying customers.