Free consult & free copy of book

E-Myth – “Why most small businesses don’t work & what to do about it”

Contact Us


Most 5 star CPA Google reviews in Canada

Read Reviews

Chartered Professional Accountants E Myth

1 Fixed Monthly Fee - Planning | Accounting | Taxes | Consulting

Helping Canadian businesses beat the odds!

CFO Services | Does a Well Written Ad Get More Clicks

Business owners often put so much time and effort into the right keywords says CFO services that they don’t put enough time into writing an ad. Many business owners don’t actually consider how important the ad is at all. Not only is the add one of the most important things to get correct in an effective Google AdWords campaign. But a business owner can increase the effectiveness of their campaign simply on what is written in the ad. Therefore, business owners need to understand how important this is so that they can generate more clicks for their business.

The first thing that business owners need to keep in mind when they are writing an ad for their Google AdWords campaign is the shorter the better says CFO services. In fact, business owners can remind themselves of the famous words of The Bard himself, when he said brevity is the soul of wit. The more a business owner can say and the fewest amount of words will result in more clicks on their ad. Therefore, business owners need to get very good at saying what they need in only a few words.

The next thing that a business owner needs to understand is that what can help more people click on the ad is if there is an enticing offer. An enticing offer might be something for free if people click on the link. Or an enticing offer could be a very great deal if customers purchase. Buy one get one free, receive a month of free products, are great examples of enticing offers that will encourage people to click on that link faster because of the attractiveness of the offer.

One problem that CFO Services says business owners have is thinking that giving away something for free is going to devalue their products or services or make their company up here sheet. Business owners need to keep in mind however that even the largest companies in the world and the most luxurious brands in the world have a no-brainer offer. Take Tesla motors, for example, an extremely high-end luxury car. They have a no-brainer offer directly on their website. Promising free fuel for life if you buy their vehicles. This in no way affects the perception of their brand, but it causes a lot of people to want more information on what it would take to buy a Tesla car.

When business owners are able to craft a well-written ad, they can make the money that they are spending on their Google AdWords more effectively. Ultimately, business owners will pay a certain amount for every click that they receive. However, if they’re able to encourage more people to click, they’re just going to get more results for their money. If business owners are truly trying to increase the revenue in their business, they will come up with a no-brainer offer not just to give their Google AdWords some wait. But they can use this no-brainer offer everywhere, to encourage more customers to purchase from them instead of their competitors. When they do this, they will be able to increase the revenue of their business and become successful.

CFO Services | Does a Well Written Ad Get More Clicks

Many entrepreneurs do not consider how difficult it’s going to be to find customers for their product or service says it’s CFO services. In fact, many business owners think that this is going to be the easiest part of their business, and don’t even come up with a marketing plan on how they’re going to get their product and service in front of likely buyers. This will prove to be a fatal mistake for many businesses. Industry Canada did a survey of all small businesses that failed in Canada and discovered that 42% of them said the reason why they failed was that they were unable to find enough customers to buy their products or services. This is actually the number one reason why business owners fail in Canada. Therefore, all business owners need to be concerned about it. And all business owners need to create an effective marketing plan.

Business owners should consider what they are going to do for an online marketing plan even before they open the doors to their business says CFO Services. While many business owners understand the importance of online advertising. There’s hundreds if not thousands of different ways that business owners can spend money online. Because of this, business owners either get overwhelmed and don’t make any decision. Or, they spend a lot of time and money on the wrong websites, advertising their first. This could be a huge misstep and could cause a business owner to not increase the revenue of their business fast enough to remain viable. That’s why it’s incredibly important that business owners learn where to market their business online first.

CFO Services recommends that business owners start their paid online advertising with Google as their first paid advertising. The reason why, is because Google is actually the largest website in the world. And not only that, it’s the largest search engine as well. That means more customers are going on Google than any other website in the world to find products and services when they are ready to buy them. Therefore, when a business owner advertises here, they are advertising directly to customers who are already looking for their products and services to buy.

However, business owners need to understand that just because they are advertising to their ideal and likely buyers who are ready to make a purchase, that’s not a foregone conclusion that they are definitely going to suck on business owners add. What will encourage them to click on the ad is if it’s well-written if it’s short enough to read quickly. And if it has an enticing offer. Therefore, business owners need to understand how important it is to write a well-written ad so that they can encourage more ideal unlikely buyers to click on it and visit their website first.

Business owners should keep in mind that crafting a well-written ad is going to increase the number of clicks that they gets. But it’s going to be of Paramount importance that business owners are following up on those leads when they do come into their business. That means being committed to following up the same day, and continue to follow up until they end up being a customer.