Business Boot Camp Q&A Part 1 | Edmonton Business Consultant
Anyone ever watched the mighty ducks movie? Yeah, and everyone cheers. So the mighty ducks, I cheer for the Hawks I liked because they say stop. Mm. Yeah, I can see why. Because it’s mad. Yeah. 1318 okay. You get drawn. Number two, hang on, let someone else draw. So don’t try one of my clients again. I’m not looking, I’m unbiased. Completely unbiased, but at this take it feels good. Okay. All right. Everybody got your tickets? Nope. Nope, nope. Oh, next time. Okay, so the last three digits are zero five six zero five six Oh oh almost lost that one. She was the first one here. That was Karma because she was the first one here. Okay,
so birth. It’s actually number two. We’re going to talk about organizing your calendar for business success. Organizing your calendar for business.
Watch your videos. Thanks.
Are you sure about minimizing expenses? Your Edmonton Business Consultant is! I’m sure if this is going to be a very, very difficult one for most business owners to make the shift from because it’s been ingrained in your life since you were a kid. To minimize expenses, minimize expensive, minimize expenses that you’ve heard it over and over and over again the best deal. But if you want to grow your business, you’re not going to be as concerned about minimizing your expansive as trying to increase your revenue and buy back time because eventually you’re going to get more work then you can ever possibly do yourself. There is no chance I could ever possibly do all the work that’s Berlin associates myself. It would be a very bad experience. I tried to do that myself for myself and my customers. So minimizing expenses, is it the answer? You know, if I can spend a dollar and make two, I’m going to keep spending that dollar over and over and over again.
You know, there’s a reason why I have like three business bootcamp here. I’m giving away a hundred dollar bills. I have six or seven staff that I’m paying to be here. Um, I ran $1,000 a Facebook ads to get people in the room. Most people can’t make those decisions because they’re either, they can’t get over that leap that you have. You’re probably going to, to spend some money to generate some business and they might not be comfortable enough with their numbers to know what they’re spending is actually going to produce results. But you know, that’s kind of the key is you only have 168 hours in the week. If you can buy back time, Edmonton Business Consultant, for cheaper than what you’re worth, do it. And if you can spend a dollar to make, to keep doing it and keep doing it over and over and over, do it with reckless abandon if you can do it.
Um, but to just know those numbers first. So yeah, and if it should be unnatural, it should 100% be unnatural because you went the first 20, 30, 40, 50 years of your life being told the opposite. And if you are not a business owner, you should be doing the opposite. But if you’re a business owner, there are a plethora of opportunities that you, expense minimization is not going to be the answer. You know, we have a lot of business owners. They’ll come in and they’ll want to talk about their, Edmonton Business Consultant, they’ll want to talk about their, their cell phone bill and lump of cell phone, pick up the cell phones in all the time and they say, Hey, I’m paying this much for my cell phone bill lights. And I’ll tell them, and I’m thinking in my head, that’s what you want to focus on in this meeting is your cell phone bill was like, tell us could pay you $1,000 a month to operate your cell phone.
You’re still going bankrupt. So expense minimization is not always the answer for how to organize that, but yeah. So what are the most effective ways to advertise your product or service? If you have one opportunity and you to put all your eggs in one basket, we’re going to go through a huge marketing system here. Um, and if you have one opportunity, there is not a single payback or a time, uh, um, you know, something that’s better for your time. Then Google reviews, not Facebook reviews, not Yelp reviews. I’m not confused. I know they exist. It is Google reviews. They will be, I would imagine every business in here, whether you are taking dogs for walks or selling houses or having fitness fitness lessons, you know, Google reviews will be so much better than every other thing you can do. Um, and it’s free. Um, there’s Google reviews be number one and Google would be it like, yeah, both.
Both. Yeah. We’ll go through the [inaudible] metrics in that too. But it’s for sure, like in the advertising section, Edmonton Business Consultant, we’ll tie it in with the, how to get the top of Google is one of them. You can’t, but when people need something, they go to Google. Um, there’s a reason why. Like I put Facebook ads to do my business bootcamp, but I’ll never run a single Facebook ad for if you want accounting service, little dads or somewhere else. Um, so, uh, who reviews number one? Google, uh, your website number two. And it’s so far out in front, um, that it’s, we viewed them as a foundation of your marketing and we’ll show you why in the marketing section. But that’s the short end of it. It’s like if I was telling you this talk in 1995, I’ve been telling you the yellow pages, use the yellow pages.
You’ve replaced it with Google. I’m not just trying to hijack your money that you’ve nothing. Nope. Nobody cares what you, nobody’s even going to find your better business bureau rating. If you have a hundred Google reviews, they’re not even gonna find. That’s true. Uh, whether the out nothing else. Edmonton Business Consultant, so, uh, when should you start delegating? As soon as you can afford it, as soon as you can afford to actually hire that person on. Um, I started my accounting practice 2011 and I thought I would operate for the first year, uh, by myself. That was the goal. I was going to operate from our first year by herself. And I made it like seven months before I hired Denise. I didn’t realize all the work that way. All the admin work that right into accounting practice. I knew how to, I knew how to do complex returns.
I knew how to assemble financial statements. I had no idea how to get the file number or get the fall clearance. Uh, a sheet, like I had never had to do that before. I sent it off to a magical of the department. You know, how much time it takes to get all of your stuff on letterhead. Just little things, administrative things that are sucking your time away. As your Edmonton Business Consultant, you’re going to grossly underestimate how much it is. So your goal is to get to a financial position that you have enough cash in the bank that you know what, depending on the business you’re in, you can float out that salary or let’s call it a one to three months. You should start delegating and writing systems are better. We’ll get into the writing systems and checklists are better. Um, but one of the power moves is I rarely do anything without someone shadowing me.
Like I will literally talk someone through something, even though I can do it, uh, in half the time if I do it myself as an Edmonton Business Consultant. But if I do it half the time myself, I gotta do it again myself. Next slide. So one of the power moves is as soon as you have someone, teach them, teach them, teach them, and keep teaching them over and over and over again exactly what you’re doing. So every time you’re doing anything in your business, be teaching someone else how to do it. Um, so as soon as you can afford it, if you look in this business, as soon as you’ve known him, yeah, I can meet that payroll this month or next month, that that’s fine because I can guarantee there’s something else that you can be doing to expand your customers.
Well does that make sense? Okay. Um, how, you know year.
okay. Um, how do you know your company is not good if you don’t like coming into work every morning, every morning after morning, after morning, after morning, um, I think almost doesn’t matter. Edmonton Business Consultant, you know, if you’re making it a little bit or if you’re making it a lot, obviously you gotta have enough to pay the bills, but if you don’t, um, enjoy it. Um, maybe that’s one of them. I’m going to search for a bit of a quote. One of the ones that I like, Edmonton Business Consultant, I’m going to give it to you. I think it kind of touches on this. It’s a Michael Gerber cool. It says, don’t work. We do as our reflection of who we are. If we’re sloppy at it, it’s because we’re sloppy inside. If we’re late at it, it’s because we’re late inside. If we’re bored by it, it’s because we’re bored in size with ourselves, not with our work.
The most menial work can be a piece of art, wouldn’t dumb by of artists. So the job here is not outside of ourselves, but inside ourselves. How do we work? How our work becomes a mirror of how we are inside. So even the hardest things if done with, you know, hard or menial things, if done with excellence can feel good while you’re doing them. Um, but how do you know your company is not good? Is it? If you can never get that satisfaction from doing them, if you’re no longer, Edmonton Business Consultant, probably the easiest way to the top is, is it’s just stopped trying to be good and start trying to be the best at it. Whatever you’re doing. Stop trying to run a good business. I’m trying to run a good business. Everyone tells you run a good business, socially acceptable to run a good business.
Just one of the switches that, that I’ve slowly been doing is I, I’ve, I’m a pretty competitive person by nature. Um, anyone knows me going back even a little harder there is even more so competitive. But um, you know, one of the things that Kelly, you said, dial that down. Like not keep that cranked up to 11 and just keep it there forever. Um, whatever you’re doing, you’re trying to sell houses and you’re trying to install garage doors. You’re trying to be an electrician. Be the best. Stop trying to be good at it. Trying to, you know anyone ever watched the mighty ducks movie? Yeah. And everyone cheers. So the mighty ducks, I cheered for the hawks. I liked it because they say so you want to have that sort of intensity. You want to be the best at what you’re doing. It’ll get excited.
I don’t care what you’re trying to do. You can be washing windows, they will get excited. And if you’re trying to get the best window washing company and your employees will get excited like too. Um, so and that, hopefully that answered that question. That’s kind of a big question. How do you interview a hundred people for one good hire? I can’t do this in the question. I have a whole section on it, so we’ll, I’ll give you the whole section on that one. Okay. So we are into section number two. Thanks so much for those specials. We want them coming in because some of the best, some of the best stuff will come up from those questions. So.